It’s Time

O complexo MGM Resorts apresenta nos EUA a campanha "It's Time", criada pela McCann da América do Norte. No clima dos anos 1920, a marca defende que um "retorno ao normal" não é bom o suficiente.

"Com os visitantes voltando para Las Vegas de forma tão robusta nos últimos meses, sabíamos que tínhamos que adotar uma abordagem ousada", declara Sarah Moore, vice-presidente de marketing de marca da MGM Resorts International. "Queríamos criar uma narrativa edificante que deixasse os viajantes entusiasmados com o futuro e realmente se conectasse com os consumidores".

Protagonizado pela atriz Nichole Sakura, o comercial para TV (assista abaixo) conta com a participação do mágico David Copperfield, do chef Roy Choi, de membros do Blue Man Group e de artistas do Cirque du Soleil.

Ficha Técnica:

Agency: McCann

Tom Murphy – McCann North America Co-Chief Creative Officer

Sean Bryan – McCann North America Co-Chief Creative Officer

Caprice Yu – EVP, Executive Creative Director

Josh DiMarcantonio – Executive Creative Director

Jordan Kramer – SVP, Group Creative Director

Leopold Billard – SVP, Group Creative Director

Production

Nathy Aviram – Chief Production Officer

Dave Herman – SVP, Executive Producer

Eric Johnson “DJ Bunny Ears” – SVP Executive Music Producer

Danielle Korn – Head of Celebrity Talent

Kimberly Kress – SVP Director Talent Partnerships

Wilmien Blake – SVP Director of Business Affairs

David Halberstadt – Business Affairs Manager

Jamie Jou – Business Manager Music

Account

Scot Beck – EVP, Executive Account Director

Nancy Tynan – SVP, Group Account Director

Tessa Cosenza – VP Account Director

Patrick Connolly – Account Director

Shannon Stagliano – Assistant Account Executive

Strategy

Emily Portnoy – EVP, Head of Brand Strategy

Amadeo Plaza – VP, Strategy Director

Justin Luk – VP, Strategy Director

Whitney Bryan – Director, Communications Strategy

Grace Freeman – Associate Strategy Director

Macarena Marcos – Strategist

Project Management

Connor Byrne – Senior Project Manager

Sanctuary – Production Company

Director: The Coles: Sophie & Walker Cole

Executive Producer: Kristen Bedard-Johnson

Founder/Executive Producer: Preston lee

Head of Production: Adam Litt

Line Producer: Francesca Lentini

First Assistant Director: Chad Antonelli

Director of Photography: Daniel Bombell

Production Designer: Tatiana Van Sauter

Wardrobe: Heather Allison

NO6 – Editorial

Editor – James Duffy

Assistant Editor – Ashley Cisneros

Post Producer – Martino Baltiero

Executive Producer – Corina Dennison

Flame Artist – John Shea

Finishing Producer: Mark Reyes

HUMAN – Music

Creative Lead: Morgan Visconti

EP: James Dean Wells

Composers/Arrangers: Gordon Minette, Matthew O’Malley, Morgan Visconti, Thomas Keery, Sloan Alexander

PostHuman – Audio Post

Chief Engineer/Sound Design: Sloan Alexander

Assistant Engineer: Robert Suchecki

Screaming Penguin (MGM Relaunch only) – Audio

Audio Engineer: Nicole Pettigrew & Rob Fieleck

COMPANY 3 – Color

Colorist: Jenny Montgomery

Color Producer: Alexandra Lubrano

Bellagio Photography

Photographer: Alex Cayley

Rep: Derek Marks, Art Department
Line Producer: Simone Silverman

Retoucher: Feather Creative