#McSpicyDebate

O McDonald's promove o lançamento do sanduíche McSpicy no Reino Unido, com campanha criada pela Leo Burnett de Londres, que quer saber o quanto o produto é picante e incentiva o público a participar de um #McSpicyDebate nas redes sociais.

Os resultados da pesquisa via Twitter serão exibidos em painéis digitais na Inglaterra, que também mostrarão tuítes gerados por usuários.

O esforço será apoiado pelo comercial para TV "First bites" (assista abaixo), bem como por spots para rádio.

Ficha Técnica:

Client: McDonald’s
VP, marketing and food development: Michelle Graham-Clare
Director, marketing and food: Steven Howells
Head of marketing – food and beverages: Thomas O’Neill
Marketing manager: Jo Conlon
Senior brand manager: Lucy Johnson
Campaign assistant: Celia Brown
Head of planning: Tom Sussman
Creative agency: Leo Burnett
Chief creative officer: Chaka Sobhani
Executive creative director: Mark Ellwood
Creative directors: Andrew Long James Millers
Copywriter: Alice Pearce
Art director: Aaron Taylor
Designers: Sam Kallen Jakk Breedon
Planner: Benjamin Obadia
Business lead: Ana Saffer
Account director: Jack Brenman
Account manager: Imi Malone
Account executive: Hope-Precious Engele
Project manager: Siobhan Mulcahy
Producer: Alex Taylor
Photography producer: Jo Hodge
Media buying agency: OMD
LA production company: Unit 9
Live action director: Simon Neal
FS production company: Food Hall London
Food sequence director: Scott Grummett
Radio producer: Adam Furman
Editor: Nick Armstrong @ Tenthree
Post-production company: Framestore
Audio post-production company: Factory
Photographer: Scott Grummett