Mind Popping

Depois de mais de 25 anos, a marca de batatas Pringles apresenta um novo posicionamento global de marca: "Mind popping", que substitui "Once You Pop, You Can’t Stop".

Para promover a novidade, a Grey de Londres criou a campanha "You Were Made For Pringles", composta por comercial para TV e meio digital (assista abaixo), que leva o público a um passeio fictício pela evolução humana. 

Desenvolvido ao longo de dois anos, o esforço também conta com spots para rádio, peças para mídia social e out of home.

Como parte do lançamento, um show de luzes de cinco minutos, assinado pela agência Onepointfive, acontecerá no Lee Valley VeloPark, em Londres, nesta quarta-feira (9).

Ficha Técnica:

Client: Pringles
Marketing director: Stephen Duggan
Marketing manager: Aisling O’Hara
Global director salty snacks: David Pearson
Brand manager: Issam Azmeh
European director: Chris Wildish
Marketing operations manager: Fergus Brady
Content production manager: Phil Ball
Senior digital manager: Roisin Devine
Digital marketing manager: Stephen McSweeney
Partnerships & promotions manager: Francesca Wilson
PR & communications manager: Seamus Clancy
Senior media manager: Gavin McGuinness
Media specialist: Louise Murphy
Creative agency: Grey London
President & chief creative officer: Laura Jordan Bambach
Global group creative directors: Christopher Lapham & Aaron McGurk
Chief strategy officer: Raquel Chicourel
Planning partner: Lee Barber
Planning director: Bhavin Pabari
Senior strategist: Gilliam Caldwell Dunn
Managing partner: Agi Varanyi
Global business director: Bridget Yeates
Account director: Becky Devereux Pile
Account managers: Alice Ashwell & Emilie Jenner
Agency executive producer: Nazneen Read
Agency producer: Ellie Hook
Media agency: Carat
Planning partner: Greg Paterson
Client director: James Morgan
Market planning director: Lloyd Emeka
Digital planning director: Isabella Elesinnla
Planning manager: Hamish Dodson
PR agency: Red Havas
Creative director: Andrew Stevens
Senior account director: Rachel Bie
Experiential agency: OnePointFive
Director: Joel Barsch & Rob Pryce
Senior project manager: Holly Brownlees
Production company: Friend
Producer: Harri Kamalanthan
Executive producer: Chris Abitbol
Director: Ehsan
D.O.P: Marcus Autelli
Production design: Sigita Simkunaite
Editor: Lucian Barnard at Deliverance
Colourist: Jonny Thorpe at Glassworks
Post managing director: Michelle Kruger at Wicked Pixels
Lead VFX artist: Carl Jeppe at Wicked Pixels
Composer: Clap London
Sound production: 750mph
Lead sound engineer: Jeff Smith
Post sound producer: Aishah Amodu