Pré-Estreia

A marca de refrigerantes Mtn Dew une forças com o ator Charlie Day (da série "It's Always Sunny in Philadelphia") na nova campanha "Do the Dew", que ironiza os clichês do universo publicitário e contará com um total de dez comerciais.

O primeiro filme (assista abaixo) traz uma participação especial do personagem Puppy Monkey Baby, híbrido de cachorrinho, macaco e bebê que protagonizou o comercial para o Super Bowl do produto em 2016 (assista aqui). A nova peça também traz o jogador de basquete Zach LaVine, do Chicago Bulls.

Em outro filme, Day olha intrigado para a câmera, dizendo: “Ads are getting shorter and sh-”, quando uma cena com a frase "Do the Dew" ao lado de algumas garrafas Mtn Dew o corta. O ator tem que quebrar o slide que o interrompeu para continuar falando.

Criado pela TBWA\Chiat\Day, o trabalho chega à telinha norte-americana nesta sexta-feira (18), antes do NBA All-Star deste fim de semana. Como refrigerante oficial da liga, a MTN Dew patrocina o 3-Point Contest, concurso anual que acontecerá no sábado (19).

A proposta é posicionar a MTN Dew como uma marca que "não é limitada por alguns dos costumes tradicionais da publicidade".

Os comerciais apresentarão uma variedade de produtos Mtn Dew, incluindo as versões Zero Sugar, Diet, Spark e Spark Zero Sugar.

Ficha Técnica:

CHIEF MARKETING OFFICER, BEVERAGES: Greg Lyons

VP, CONTENT AND PRODUCTION: Lou Arbetter

VP MARKETING, MOUNTAIN DEW: Pat O’Toole

SENIOR DIRECTOR, MOUNTAIN DEW: Matthew Nielsten

DIRECTOR, MOUNTAIN DEW: Katy Holden

MARKETING DIRECTOR, PARTNERSHIPS, MOUNTAIN DEW: Faye Stein

SENIOR MARKETING MANAGER, MOUNTAIN DEW: Jesse Anderson

SENIOR MARKETING MANAGER, MOUNTAIN DEW: Peter Hirshberg

SENIOR MANAGER, NBA SPORTS MARKETING, MOUNTAIN DEW: Erica Smith

ASSOCIATE MARKETING MANAGER, MOUNTAIN DEW: Tiffaine Stephens

TBWA
CCO/EXECUTIVE CREATIVE DIRECTOR: Amy Ferguson

CREATIVE DIRECTOR: Holden Rasche

CREATIVE DIRECTOR: Coleman Davis

CREATIVE DIRECTOR: Ashley Veltre

ASSOCIATE CREATIVE DIRECTOR, COPY: Patrick Regan

SENIOR ART DIRECTOR: Brittany Newman

HEAD OF PRODUCTION: John Doris

ASSOCIATE DIRECTOR OF PRODUCTION: Tina Lam

EXECUTIVE PRODUCER: Amanda Revere

SENIOR PRODUCER: Regan Wallace

DIRECTOR OF INTEGRATED BUSINESS AFFAIRS: Thalia Tsouros

SENIOR BUSINESS AFFAIRS MANAGER: Anne-Camille Charpie

BUSINESS LEAD: Bruna Bechelli

BUSINESS LEAD: Matt Duerr

BUSINESS DIRECTOR: Julia Winn

BUSINESS MANAGER: Nicole Rodriguez

OPERATIONS MANAGER: Christina Curtis

COMMUNICATIONS: Asheden Hill

EXECUTIVE STRATEGY DIRECTOR: John Gibson

STRATEGY DIRECTOR: Michael Obermeyer

STRATEGY DIRECTOR, SOCIAL BRANDING: Lesley Parks

STRATEGIST, SOCIAL BRANDING: Emily Larsen

CSO: James Sowden

CEO: Nancy Reyes

CCO: Chris Beresford Hill

GENESCO
SENIOR DIRECTOR, GENESCO SPORTS: Eric Robinson

MANAGER, GENESCO SPORTS: Eric Barber

DIRECT FOCUS
PRODUCTION SPECIALIST: Brett Zuckerman

HEAD OF BUSINESS AFFAIRS: Danielle Vadai

CEO & FOUNDER: Barry Rosen

ARTS & SCIENCES
DIRECTOR: Adam & Dave

MANAGING DIRECTOR/ PARTNER: Mal Ward

MANAGING PARTNER / EXECUTIVE PRODUCER: Marc Marrie

HEAD OF PRODUCTION: Christa Skotland

LINE PRODUCER: Pat Harris

DP: Matthew Libatique

PRODUCTION DESIGNER: Noel McCarthy

1ST AD: Mark Robinson

STYLIST: Thomas Van Horn

HAIR: Nicki Chestnut

MAKEUP: Thea Samuel

MACKCUT (EDITORIAL)
EDITOR: Nick Divers

JUNIOR EDITOR: Danielle Minch

ASSISTANT EDITOR: Arden Phillips

EXECUTIVE PRODUCER: Gina Pagano

SMALL PENGUIN (MIX)
SOUND ENGINEER: Rob Fielack

EXECUTIVE PRODUCER: Zarina Mak

COMPANY 3
COLORIST: Tim Masick

PRODUCER: Kevin Breheny

JAMM
VFX SUPERVISOR / LEAD FLAME ARTIST: Mark Holden

SHOOT SUPERVISOR: Mike Wigart

FLAME ARTIST: Max Harris

FLAME ARTIST: Graziella Gandolfi

FLAME ARTIST: Lisa Kim

MATTE PAINTER: Derry Frost

GRAPHICS ARTIST: Jonathan Ficcadenti

PRODUCER: Anna Dood

EXECUTIVE PRODUCER: Asher Edwards

MUSIC BY HUMAN
CREATIVE DIRECTOR: Mike Jurasits

EXECUTIVE PRODUCER: James Dean Wells

HEAD OF SONIC BRANDING: Craig Caniglia

PRODUCTION ASSISTANT: Brandon Trapizona

TRACKS
‘GRANDPA’: Jon Hubbell

‘ON A LEDGE’: Daryl Pinsdorf

‘SHORT FORM’: Morgan Visconti

‘PRODUCT PLACEMENT’: Gareth Williams / James Dean Wells