Match Day

A EA Sports lança nesta sexta-feira (30) o game FIFA 2023 e a Wieden+Kennedy Portland assina a campanha "Match Day" para promover a novidade para jogadores de todo o mundo.

Ao invés de focar em habilidades em campo ou momentos de comemoração, o comercial (assista abaixo), dirigido pela dupla brasileira Jungle, via Blink, pretende retratar uma imagem autêntica das casas, ruas e cidades onde os torcedores se preparam para grandes jogos. No Brasil, a dupla integra com exclusividade o time de diretores de cena da Untitled.

O filme visa capturar a sensação de emoção e tensão na preparação para uma partida, enquanto vemos exércitos de torcedores andando pelas ruas em direção aos estádios, cantando músicas do time e agitando bandeiras.

Ao mesmo tempo, o público acompanha alguns jogadores chegando. A peça traz atletas como Kylian Mbappe, Sam Kerr, Zinedine Zidane, Vinicius Junior, Virgil Van Dijk, Jack Grealish e Chloe Kelly.

Depois, jogadores e torcedores se reúnem dentro de casa para assistir ao jogo, que está na tela, no FIFA 23. O comercial termina com as palavras: "The world's game. Powered by football".

O filme será exibido globalmente, incluindo TV e mídia digital em mais de 25 mercados, apoiados por mídias sociais, incluindo versões sob medida para alguns dos maiores clubes do mundo, como Real Madrid, Manchester City e PSG.

O esforço também inclui peças para mídia out of home nas principais cidades globais.

Além da dupla brasileira de diretores Jungle, estão na ficha técnica os diretores executivos de criação brasileiros Ana Balarin e Hermeti Balarin, da W+K Portland.

Ficha Técnica:

Client : EA Sports
Agency : Wieden & Kennedy-Portland
Production Company : Blink Productions
Production Company : 24/7
ECD : Ana Balarin
ECD : Hermeti Balarin
ECD : John Petty
Managing Director : Jess Monsey
Creative Director : Sara Phillips
Art Director : Nate Nowinowski
Copywriter : Jason Scott
Head of Production : Orlee Tatarka
Executive Producer : Nicole Kaptur
Lead Integrated Producer : Danielle Magee
Associate Producer : Chloe Jarnac
Group Brand Director : Camille Cheeks-Lomax
Management Supervisor : Jane Han
Brand Executive : Demetrius Wallace
Brand Executive : Hector Martinez
Creative Operations : Klarika Huszar
Design Producer/Print Producer : Jason Schwartz
Designer : LaShun Tines
Group Strategy Director : Nathan Goldberg
Group Media Director : Alex Barwick
Head of Business Affairs : Amber Lavender
Senior Business Affairs Manager : Kacey Kelley
Business Affairs Manager : Tristan Martin
Broadcast Traffic : Joe Chaath
Senior Director Head of Creative : Paul Marr
VP Brand : David Jackson
Director Strategy : Ben Prout
Creative Director : Khoi Phan
Senior Creative : Alex Elms
Group Senior Producer : Anthony Doyle
Senior Producer : Andrew Gillooley
Senior Producer : Reza Vajihollahi
Senior Manager Brand : Michael Bernardi
Director of Global Cinematics : Mattias Lindahl
Lead Cinematic Tech Designer : Jonas Gammelholm
Senior Producer : Marianne O’Reilly
Production Coordinator : Natassia Grieco
Lead Cinematic Animator : Skye White
Cinematic Animator : Julian Baquero
Cinematic Animator : Ivonne Solther
Senior Cinematic Tech Designer : Ashley Raj-Tye
Cinematic Tech Designer : Fabio Santos
Senior Cinematic Lighter : Rob Starr
Director : Jungle
Director : Vince Tigre
Director : Marcus Cidreira
Director Assistant : Max McLachlan
Executive Producer : Paul Weston
Executive Producer : Patrick Craig
Producer : Corin Taylor
Production Manager : Sebastian Jowers
Production Assistant : Harry Hardwick
Director of Photography : Arnaud Portier
2nd Unit Director, Photography : J.P. Garcia
Production Designer : Tristan Martin
Production Designer : Simon Davis
1st AD : Ben Gill
1st AD : Javier Zamarano
Director : Bob Harlow
Producer : Emily Atterton
Production Manager : Anna Jones
Production Manager : Rosie Marchant
Production Manager : Beatrice Warren
Producer : Mario Padilla
Producer : Angela Gomez-Alba
Editorial Company : Cut and Run
Editor : Ben Campbell
Editor : Sam Brown
Editor : Sally Cooper
Editor : Moss Eletreby
Assistant Editor : Lawrence Lakshmann
Assistant Editor : Trevor Clifford
Sr Producer : Brian Mulvey
Managing Partner : Michelle Eskin
Executive Producer/Partner : Amber Farls
Head of Production : Brady Austin Fiero
VFX Company : The Mill
Executive Creative Director : Chris Knight
VP Global Production : Misha Stanford-Harris
Executive Producer : Hillary Thomas
Executive Producer : Troy Smith
Producer : Tennyson Turner
Producer : Rebecca Pemberton
VFX Shoot Supervisor : Valentin Serafimov
Color : The Mill
Senior Colorist : Daniel De Vue
Color Assist : Frederick Agyemang
Color Assist : Baptiste Carrara
Head of Production : Brandee Probasco
Senior Color Producer : Christina de Guzman
Color Producer : Jackson Winkler
Sound Design / Mix : 750mph
Sound Design & Mix : Sam Ashwell
Sound Design & Mix : Mike Bovill
Executive Producer : Martin Critchley
Audio Post Producer : Olivia Ray