Refresh Your Music

A marca de cerveja Heineken juntou-se à dupla de electropop The Chainsmokers para lançar a campanha "Refresh Your Music, Refresh Your Nights", na Ásia. A plataforma entre gêneros e culturas permite que fãs de diferentes tribos e preferências musicais se unam para expandir seus gostos.

A criação é do Le Pub, juntamente com BBH Singapura, Leo Burnett Vietnam e Leo Burnett Malásia. A Iris Singapura assina a estratégia regional de "influenciadores".

Em colaboração com The Chainsmokers, a comunicação apresenta quatro artistas locais – Thu Minh e Karik do Vietnã, além de Yunohoo e NYK da Malásia.

Ao atualizar essas músicas, a Heineken espera apresentar gêneros musicais mais amplos aos fãs de determinados ritmos. Assista abaixo ao filme que promove o esforço.

Na etapa final da campanha, The Chainsmokers será a atração principal de dois shows na Ásia, juntamente com os quatro artistas locais. O primeiro será realizado no dia 9 de dezembro, em Genting Highlands, Malásia, e o segundo, dia 10 de dezembro, na cidade de Ho Chi Minh, no Vietnã.

Na ficha técnica estão os brasileiros do estúdio de animação Le Cube.

Ficha Técnica:

AGENCY / CREATIVE
COMPANY NAME: Le Pub

CHIEF EXECUTIVE OFFICER: Bruno Bertelli

CREATIVE DIRECTOR: Cyril Louis

COORDINATOR: Guy Lewis

CREATIVE DIRECTOR: Livio Gerosa

BUSINESS DIRECTOR: Elianne Vermeulen

BUSINESS DIRECTOR: Natalie Hellon

ACCOUNT DIRECTOR: Francesca Baldrighi

STRATEGY DIRECTOR: Charles Laporte Aust

INNOVATION DIRECTOR: François Rousseau

STRATEGY DIRECTOR: James Moore

COMPANY NAME: BBH Singapore

CHIEF CREATIVE OFFICER: Sascha Kuntze

CREATIVE DIRECTOR: Gaston Soto

CREATIVE DIRECTOR: Nikhil Panjwani

ACCOUNT DIRECTOR: Christine Lim

BUSINESS DIRECTOR: Manavi Sharma

ACCOUNT EXECUTIVE: Angel Fadila

STRATEGY DIRECTOR: Ruth Lim

STRATEGIST: Cheryl Koh

HEAD OF PRODUCTION: Wendi Chong

PRODUCER: Derri Ng

ARTIST: Beverly Ng

COMPANY NAME: Leo Burnett Vietnam

CHIEF EXECUTIVE OFFICER: Kate Bayona-Garcia

MANAGING DIRECTOR: Anish Kotian

MANAGING DIRECTOR: Simon Breen

CHIEF CREATIVE OFFICER: Paolo Garcia

CREATIVE DIRECTOR: Chandu Rajapreyar

CREATIVE DIRECTOR: Yen Dang

CREATIVE DIRECTOR: Raven Ngo

CREATIVE DIRECTOR: Linh Le

ACCOUNT DIRECTOR: Kit Tik

ACCOUNT DIRECTOR: Danielle Tingcungco

ACCOUNT DIRECTOR: Marvin Ramos

COPYWRITER: An Tran

COPYWRITER: Chau Huynh

COPYWRITER: Duyen Phan

ACCOUNT DIRECTOR: Vu Tuan Thanh

ACCOUNT MANAGER: Tracy Thu Tran

ACCOUNT MANAGER: Phung Vo

ACCOUNT EXECUTIVE: Huong Le

ACCOUNT EXECUTIVE: Ngoc Tram Tran

ACCOUNT MANAGER: Van Anh Pham

ACCOUNT MANAGER: Vo Huynh Hoang Nhi

STRATEGIST: Tim Denley

COMPANY NAME: Leo Burnett Malaysia

CHIEF CREATIVE OFFICER: Emir Shafri

CREATIVE DIRECTOR: Iska Hashim

CREATIVE DIRECTOR: David HK Tan

COPYWRITER: Vickknesh Raj

COPYWRITER: Jing Jie Chang

DESIGNER: Diyana Yusof

CHIEF STRATEGY OFFICER: Andrew Michau

MANAGING DIRECTOR: Firzan Mulafer

BUSINESS DIRECTOR: Irene Kuan

ACCOUNT MANAGER: Cheryl Pinto

CHIEF TECHNOLOGY OFFICER: Robin Sue

DIGITAL PRODUCER: Gensy Chong

DIGITAL PRODUCER: Eting Chang

TECH LEAD: Aaron Woon

ANIMATION
COMPANY NAME: Le Cube

DIRECTOR: Ralph Karam

EXECUTIVE PRODUCER: Gus Karam

EXECUTIVE PRODUCER: Fernanda Soma

EXECUTIVE PRODUCER: Eva Amuchastegui

EXECUTIVE PRODUCER: Yanyie Tran

PRODUCER: Sofia Arissian

PRODUCER: Eric Zheng

ANIMATION DIRECTOR: Federico Radero

ART DIRECTOR: Santiago Oddis

ILLUSTRATOR: Lucas Andreu

ILLUSTRATOR: Gianluca Patti

ILLUSTRATOR: Emilia Calvo

ILLUSTRATOR: Alejandro Durty Gonzalez

ILLUSTRATOR: Jose Elgueta

ILLUSTRATOR: Nahuel Sagarnaga

ILLUSTRATOR: Juan Barabani

ILLUSTRATOR: Nahuel Rollan

COMPOSITING LEAD: Adrián Mirandeborde

COMPOSITING: Adrián Mirandeborde

COMPOSITING: Fernando Lamattina

COMPOSITING: Alcides Izaguirre

COMPOSITING: Lui Nogueira

2D ANIMATION: Appétit

3D DESIGN: Lui Nogueira

3D DESIGN: Fernando Lamattina

3D DESIGN: Agostina Carrera

3D DESIGN: Leo Dias

3D DESIGN: Juan Martin Miyagui

CLEANUP ARTIST: Laura Desmery

CLEANUP ARTIST: Appétit

CLEANUP ARTIST: Facundo García

CLEANUP ARTIST: Juan Natch

CLEANUP ARTIST: Julieta Soloaga

CLEANUP ARTIST: Melisa Pighin

CLEANUP ARTIST: Clara Chini

CLEANUP ARTIST: Marcela Chiban

CLEANUP ARTIST: Nicolas Quintar Riboli

PRODUCTION
COMPANY NAME: Final Frontier

COMPANY NAME: MassiveMusic

CLIENT LEAD: Luc van Stiphout

CONSULTANT: Edo van Duijn

PRODUCER: Friso Hoekstra

COMPANY NAME: DIGITAS Vietnam

GENERAL MANAGER: Julian Brzoska

TECHNICAL DIRECTOR: Vo Hoang Nguyen

TECHNICIAN: Luong Chi Cuong

TECHNICIAN: Ho Minh Duc

ANALYST: Nguyen Tuan Anh

COMPANY NAME: ALDA

FOUNDER: Allan Hardenberg

OPERATIONS DIRECTOR: Dennis de Bruin

PR
COMPANY NAME: Iris Worldwide

MANAGING DIRECTOR: Andy Cairns

CREATIVE DIRECTOR: Cristina ‘Tin’ Sanchez

ACCOUNT DIRECTOR: Khushboo Tanna

STRATEGIST: Yingting Low

SOCIAL MANAGER: Jasmine Yeo

PR: Sharanjeet Kaur