Visit Sweden

O departamento de turismo da Suécia, Visit Sweden, se inspira nos filmes de terror em nova campanha criada pela Weber Shandwick.

O autor de terror sueco John Ajvide Lindqvist (conhecido por “Let the Right One In”) criou “Kiln”, um audiobook com uma história assustadora centrada nas florestas da Suécia. A narrativa convida os ouvintes a seguir os passos de um personagem que encontra a huldra, uma ninfa da floresta.

Confira abaixo o filme promovendo a história. Mas há um detalhe importante: ela só vai estar disponível nesse fim de semana (aqui), depois, você só poderá ouvir a narrativa se estiver presente na floresta sueca, pois o Visit Sweden aplicou uma restrição geográfica.

Ficha Técnica:

Client : Visit Sweden
Agency : Weber Shandwick
CMO : Nils Persson
Chief Executive Officer : Jennie Missuna
Project Manager : Helena Salomonson
Project Manager : Lisa Voltaire
Head of PR : Viveca Burkhardt
Head of Web/SoMe : Malin Careliusen
Brand Manager : Robert Hedlund
Social Media Manager : Anna Hjerdin
Site Manager : Helena Lundberg
Client Director : Malin Severin
Project Manager : Cecilia von Beetzen
Project Manager : Elisabeth Avrotin
Chief Strategy Officer : ­Amanda Engström
Creative Director : Hanna Belander
Art Director : Felix Holfve
Head of Insight : Edward Boethius
Digital and Content Specialist : Fredrick Lewandowski
Creative Director : Petter Lublin
PR Coordinator : Ella Stork
PR Specialist : Daniel Wahlström
PR Specialist : Elin Dahlstedt
Activation Specialist : Maja Ekman
Film Producer : Samuel Hahn
Motion Designer : Alex Zeeman
Senior Designer : Kalle Mattson
Global Chief Creative Officer : Tom Beckman
Chief Creative Officer : Angela Mears
Executive Vice President Media Relations : Meaghan Jones Koppel
Executive Vice President Influence : Mananya Komorowski
Vice President Production : Kirsten Slotten
Director Platform Strategy : Kareya Saleh
Manager Media Relations : Hannah Jones
Junior Associate Influence : Matthew Keith
Production Company : Bleck
Production Manager : Maja Lobas
Production Manager : Johan Falkman
Photographer : Johan Wennerström
Director : Marcus Svanberg
Media Agency : Mindshare