The Shot Caller

A Sony Interactive Entertainment, em colaboração com o game de basquete NBA 2K23, transporta o público de uma garagem suburbana para o centro de uma arena do esporte, na nova campanha para PlayStation 5.

Criado pela Adam&Eve/DDB de Nova York, o filme "The Shot Caller" (assista abaixo) pretende simular a sensação imersiva de jogar no console PS5.

Dirigido por Terence Neale e produzido pela Park Pictures, o comercial traz Willie Martinez. Enquanto o personagem joga em sua garagem, esse fã de basquete imagina que está nos últimos segundos de um jogo real da NBA. Assim que começa a narrar suas jogadas, suas palavras ganham vida diante de seus olhos, transformando o mundo ao seu redor.

O filme para TV e mídia digital termina com a mensagem: "Feel the energy on PS5, Feel the contact on PS5, Feel the moment on PS5".

O esforço está sendo exibido nos EUA, Reino Unido, Canadá, Espanha, França, Alemanha, Austrália, Nova Zelândia, China e Coréia do Sul, como parte de uma campanha global.

Ficha Técnica:

BRAND: Sony Interactive Entertainment
HEAD OF MARKETING: Eric Lempel
MARKETING: Isabelle Tomatis
MARKETING: Shelby Cox
MARKETING DIRECTOR: Adam Grant
MARKETING MANAGER: Dianne Segovia
BRAND MANAGER: Melanie Kwan
STRATEGY MANAGER: Josh Viloria
MARKETING MANAGER: Alexander Terry
MARKETING MANAGER: Glenn Stotz
BRAND MANAGER: Alexa Parker
MARKETING MANAGER: Melissa Fricke
BRAND: 2K Publishing
CHIEF MARKETING OFFICER: Melissa Bell
HEAD OF MARKETING: Alfie Brody
MARKETING MANAGER: Sami Thessman
MARKETING DIRECTOR: Sophia Formoso
COMMUNICATIONS DIRECTOR: Leah Barash
MARKETING SPECIALIST: Benji Han
MARKETING SPECIALIST: Joshua Lander
MARKETING MANAGER: Kate Mazzeo
AGENCY / CREATIVE: adam&eveDDB NY
CHIEF CREATIVE OFFICER: Richard Brim
EXECUTIVE CREATIVE DIRECTOR: Daniel Bonder
EXECUTIVE CREATIVE DIRECTOR: David Brown
CREATIVE DIRECTOR: Joel Francke
CREATIVE DIRECTOR: Frederick Nduna
ART DIRECTOR: Willow Ennen
COPYWRITER: Gabe Santana
CHIEF EXECUTIVE OFFICER: Mat Goff
MANAGING DIRECTOR: James Rowe
HEAD OF PRODUCTION: Abbie Noon
EXECUTIVE PRODUCER: Adrienne Darnell
PRODUCER: Jonny Weiss
ACCOUNT DIRECTOR: Andy Chang
ACCOUNT EXECUTIVE: Kenan Moos
BUSINESS AFFAIRS MANAGER: Matt Friday
PROJECT MANAGER: Kimmy Harvey
PROJECT MANAGER: Rikki Greenspan
PRODUCTION: Park Pictures
DIRECTOR: Terence Neale
EXECUTIVE PRODUCER: Jackie Kelman-Bisbee
EXECUTIVE PRODUCER: Justin Pollock
PRODUCER: Rozanne Roca-Grey
HEAD OF PRODUCTION: Chelsea Schwiering
DIRECTOR OF PHOTOGRAPHY: Todd Martin
POST PRODUCTION / VFX: Blacksmith
VFX SUPERVISOR: Iwan Zwarts
COMPOSITING: Thomas Panayiotou
CG LEAD: Tuna Unalan
EXECUTIVE PRODUCER: Charlotte Arnold
HEAD OF PRODUCTION: Perry Tate
PRODUCER: Ashley Goodwin
COORDINATOR: Joey Witten
COMPOSITING: Jake Slutsky
COMPOSITING: Eric Concepcion
COMPOSITING: Eric Sibley
COMPOSITING: Robert Bruce
COMPOSITING: Remedy Hyun
CG ARTIST: Justin Diamond
CG ARTIST: Shihan Barbee
CG ARTIST: Eddy Estevez
CG ARTIST: Eric Schnell
CG ARTIST: Nick Owoyemi
CG ARTIST: Jackie Liao
CG ARTIST: Cathy Phan
CG ARTIST: Kushal Das
CG ARTIST: Rik Walia
CG ARTIST: Paul Wei
COLOURIST: Mikey Pehanich
COLOURIST: Sam Howells
COLOURIST: Adam Vevang
EDITORIAL: Cabin
MANAGING PARTNER: Maggie Meade
EXECUTIVE PRODUCER: Adam Becht
EDITOR: Sam Ostrove
EDIT ASSISTANT: Talia Pasqua
PRODUCER: Katy Lester
MUSIC / SOUND: Sonic Union
SOUND DESIGNER: Rob Ballingall
SOUND DESIGNER: Owen Shearer
PRODUCER: Gina Petrarca
HEAD OF PRODUCTION: Pat Sullivan
MUSIC / SOUND: The Hogan
MUSIC SUPERVISOR: Sean Hogan
COMPOSER: Jordan Crisp