Change the Equation

Os atores Bryan Cranston e Aaron Paul, que interpretaram os personagens Walter White e Jesse Pinkman, em "Breaking Bad", preparam uma fórmula vencedora para o Los Angeles Rams, em campanha criada pela Dakota. Media.

O comercial “Change the Equation” (assista abaixo) traz Cranston e Paul e conta com participações especiais de Diplo (que também assina a trilha sonora), o ator Cheech Marin, o general manager do Rams Les Snead, o técnico Sean McVay e o coordenador defensivo Raheem Morris.

“Nós nos propusemos a capturar a empolgação e a esperança que envolve o NFL Draft (evento em que os times da National Football League escolhem novos jogadores vindos do futebol americano universitário) enquanto mostramos aos fãs como estamos moldando a próxima era de nossa equipe – voltando ao laboratório”, declara Kathryn Kai-ling Frederick, chief marketing officer dos Rames.

Ficha Técnica:

Client : Los Angeles Rams
Agency : Dakota.Media
Executive Producer/Executive Creative Director/Post Supervisor : Josh Duhamel
Executive Producer : Joshua Algra
Co-Director : Ollie Stokes
Director of Photography : Alex Chinnici
Creative Director : Mick Kelleher
Art Director : Nathan Owen
1st Assistant Director : Bob Riely
Producer : Jason Salzman
Producer : Maria Darby
Script Supervisor : Rachael Thoele
Drone : Will Kelleher
Senior Editor : Diana Fishman
Online Editor : Brett Rohrbaugh
Assistant Editor : Rene Herrera
Colorist : James Knott
Producer : Chris Burke
Sound Mixer : Oscar Grau
VFX Artist : Mike Ritchie
Sound Design & Mix : Raphael Ajuelos
Foley : Ines Adam
Composer : Paul Ameller
Chief Marketing Officer : Kathryn Frederick
Chief Commercial Officer : Jennifer Price
VP Brand Strategy : Lexi Vonderlieth
GM + VP : Marissa Daly
VP Corporate Affairs : Joanna Hunter
VP Marketing Operations : Margaret Plouffe
VP Legal : Todd Davis
Director Strategy & Operations : Michelle Runch
Manager : Emma McVay
Sr. Manager Brand Strategy : Rachel Zisman
Coordinator Brand Strategy : Tiras Holifield
Associate Manager Brand Strategy : Mary Morales
Manager Retail Marketing : Ryan Piechowski
Associate Manager Retail Marketing : Maddie Bridges
Retail Marketing + Wardrobe : Jackson Goodell
Sr. Creative Director : Cory Befort
Sr. Manager Partnership Design : Cate Howard
Motion Graphics Designer : Jake Dunn
Sr. Director Partnerships : Chris Edwards
Sr. Director Partnerships : Tyler Potts
Sr. Director Partnership Marketing : Brittany Ramos
Director Social Media : Kurt Gies
Photography Lead : Brevin Townsell
Director Video : Chris Williams
Managing Producer : Taylor Gilkeson
Senior Video Producer : Solo Koo
Associate Video Producer : Nick Conte
Associate Video Producer : Ricky Yang
Associate Video Producer : Phillip Laborde
Studio Producer : Taylor Bailey