La Chingada

No México, “ir para la chingada” significa, mais ou menos, "dar o fora" ou "ir para o inferno".

A PepsiCo, com a ajuda da agência Isla Mexico City, foi para La Chingada, um vilarejo no estado mexicano de Veracruz, para testar as versões “Xtra Spicy” de seus snacks Xtra Flamin'Hot e destacar o quão apimentado é o sabor dos salgadinhos.

Dirigido por Santiago Dulce, da Primo Content, o filme (assista abaixo) traz vários moradores locais, que inicialmente estão confiantes de que podem lidar com os Xtra Flamin'Hot. Logo, porém, eles começaram a tossir de arrependimento e a soltar palavrões.

Ficha Técnica:

Client : PepsiCo Xtra Flamin’Hot
Client : PepsiCo
Agency : Isla
Chief Creative Officer : Ariel Serkin
Chief Creative Officer : Rodrigo Grau
Chief Strategy Officer : Mariano Serkin
Managing Director : Victoria Clucellas
Executive Creative Director : Mariano Gamba
Executive Creative Director : Rodrigo Greco
Creative Director : Ignacio Jimenez
Creative Director : Patricio Ramirez
Copywriter : Tomas Duhalde
Grouper PM : Karen Cortés
Project Manager : Daniela Galindo
Head of Production : Coqui Gimenez Uriburu
Production House : Primo Content
Director : Santi Dulce
Managing Director : Jaime Vidal
Head of Production : Omar Uscanga
Executive Producer : Valeria Ascencio
Assistant Executive Producer : Paula Rojas
DOP : Farhad Ghaderi
Line Producer : Patricio Lopez
Production Design : Mica Urrutia
Wardrobe Stylist : Greta Forte
Makeup : Alicia Spears
Sound : Israel Jiménez
Post-production Coordinator : Nancy Bravo
Editor : Miguel Colombo
Color Grading : Sam Gilling
Soundtrack : Papa Music
Soundtrack : Los Trovadores Xalapeños
Sound Design Company : Porta
Sound Design Company : Papa Music
SVP & General Manager : Hernan Tantardini
Brand Director : Paola Hernandez
Senior Brand Manager : Rodrigo Treviño
Senior Coordinator : Karla Aguilar
Producer : Salomón Levi
Producer : Melissa Hernández Vega
Producer : Missael Arias