One Show 2023

O One Show revelou, em cerimônia de premiação no Hammerstein Ballroom, durante a Creative Week Nova York, os trabalhos premiados com Best of Show, Best of Discipline e os prêmios especiais da edição de 2023 do festival.

Confira abaixo:

BEST OF SHOW
The Greatest
AGENCY Apple / London + Apple / Cupertino
CLIENT Apple

BRAND-SIDE / IN-HOUSE: BEST OF DISCIPLINE PENCIL
The Greatest
AGENCY Apple / London + Apple / Cupertino
CLIENT Apple

BRANDED ENTERTAINMENT: BEST OF DISCIPLINE PENCIL
Gender Swap
AGENCY BETC / Paris + Women in Games / Paris
CLIENT Women in Games

CREATIVE EFFECTIVENESS: BEST OF DISCIPLINE PENCIL
The First Digital Nation
AGENCY The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
CLIENT The Government of Tuvalu

CREATIVE USE OF DATA: BEST OF DISCIPLINE PENCIL
Data Tienda
AGENCY DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
CLIENT Gahr WeCapital

CULTURAL DRIVER: BEST OF DISCIPLINE PENCIL
Morning After Island
AGENCY Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa
CLIENT Grupo Estratégico PAE

DESIGN: BEST OF DISCIPLINE PENCIL
Chillboards
AGENCY DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
CLIENT Coors Light

DIRECT MARKETING: BEST OF DISCIPLINE PENCIL
Less Talk, More Bitcoin
AGENCY Accenture Song + Coinbase + Walker + The Mill
CLIENT Coinbase

EXPERIENTIAL & IMMERSIVE: BEST OF DISCIPLINE PENCIL
Missing Matoaka
AGENCY BBDO Canada / Toronto + TA2 Sound + Music / Toronto
CLIENT Muskrat Magazine

FILM & VIDEO: BEST OF DISCIPLINE PENCIL
The Innocent Eyes
AGENCY Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
CLIENT Monde Nissin / Voiz

FUSION PENCIL: FUSION PENCIL
See My Skin
AGENCY Edelman / New York + Mindshare / New York
CLIENT Vaseline

GAMING: BEST OF DISCIPLINE PENCIL
Clash from the Past
AGENCY Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
CLIENT Supercell / Clash of Clans

GREEN PENCIL: GREEN PENCIL
Vehicle of Change
AGENCY NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm
CLIENT Vattenfall

HEALTH & WELLNESS: BEST OF DISCIPLINE PENCIL
Eat a Swede
AGENCY McCann / Stockholm + McCann Worldgroup / London
CLIENT The Swedish Food Federation

INTEGRATED: BEST OF DISCIPLINE PENCIL
The Singularity
AGENCY Squarespace + Q Department + Smuggler + Final Cut
CLIENT Squarespace

INTERACTIVE & MOBILE CRAFT: BEST OF DISCIPLINE PENCIL
The Black Elevation Map
AGENCY Performance Art / Toronto
CLIENT Black & Abroad

INTERACTIVE, ONLINE & MOBILE: BEST OF DISCIPLINE PENCIL
The Black Elevation Map
AGENCY Performance Art / Toronto
CLIENT Black & Abroad

IP & PRODUCT DESIGN: BEST OF DISCIPLINE PENCIL
Turnstile Turbines
AGENCY Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
CLIENT Iberdrola

MOVING IMAGE CRAFT & PRODUCTION: BEST OF DISCIPLINE PENCIL
Share the Joy
AGENCY TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York
CLIENT Apple

MUSIC & SOUND CRAFT: BEST OF DISCIPLINE PENCIL
Rihanna - Stay
AGENCY Apple
CLIENT Apple Music

OUT OF HOME: BEST OF DISCIPLINE PENCIL
Public Displays of Encouragement
AGENCY TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
CLIENT Apple

PENTA PENCIL
Long Term
AGENCY FCB / Toronto
CLIENT Canadian Down Syndrome Society

Still Fresh. Never Frozen.
AGENCY VMLY&R / Kansas City + Wendy's / Dublin + Spark Foundry / New York + Ketchum / Chicago
CLIENT Wendy's

PHARMA: BEST OF DISCIPLINE PENCIL
Eyedar
AGENCY Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
CLIENT Horizon Therapeutics

PRINT & PROMOTIONAL: BEST OF DISCIPLINE PENCIL
The Elections Edition
AGENCY Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai
CLIENT An Nahar Newspaper

PUBLIC RELATIONS: BEST OF DISCIPLINE PENCIL
Morning After Island
AGENCY Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa
CLIENT Grupo Estratégico PAE

RADIO & AUDIO: BEST OF DISCIPLINE PENCIL
Missing Matoaka
AGENCY BBDO Canada / Toronto + TA2 Sound + Music / Toronto
CLIENT Muskrat Magazine

SOCIAL MEDIA: BEST OF DISCIPLINE PENCIL
BMW: Nothing But Sheer Joy
AGENCY TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York
CLIENT BMW

SUSTAINABLE DEVELOPMENT GOALS PENCIL: SDG PENCIL
Data Tienda
AGENCY DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
CLIENT Gahr WeCapital

• Agency of the Year — BBDO Canada Toronto
• Independent Agency of the Year — Wieden+Kennedy Portland
• Brand-Side/In-House Agency of the Year — Apple Cupertino
• Network of the Year — Ogilvy
• Independent Network of the Year — Wieden+Kennedy
• Creative Holding Company of the Year — Omnicom
• Production Company of the Year — Smuggler New York
• Music & Sound Company of the Year — TA2 Sound+Music Toronto
• Client of the Year — AB InBEV
• Non-Profit Client of the Year — Grupo Estratégico PAE
• Brand of the Year — Apple

A produtora de áudio Jamute é a brasileira mais bem classificada nos rankings de Music & Sound Company do The One Club For Creativity, encabeçando a lista latino-americana e aparecendo na quarta posição no ranking global.

A produtora abocanhou cinco Lápis de Ouro, um de Prata e quatro de Bronze no total, com os cases “The Bridge”, criado pela canadense Klick Health Toronto para Paws NY e “Duet Delivery Burger King", criação da David São Paulo para BK.

Leia sobre os trabalhos vencedores brasileiros de Lápis de Ouro, Prata e Bronze, além de Merit, no festival, aqui.