Your Very Own

A rede de fast food Jack in the Box traz o rapper Snoop Dogg em campanha, que apresenta um novo Munchie Meal inspirado no artista.

A cadeia norte-americana começou a estratégia com uma enquete no Twitter: "Should I put @SnoopDogg in charge to promote the New Late Night Menu?" (aqui). "Let's do this thang, Jack", respondeu Dogg (aqui).

Para divulgar a novidade, a campanha, criada pela TBWA\Chiat\Day LA, é composta por filmes (assista abaixo), vídeos curtos adicionais para mídia online, além de estratégia para redes sociais, áudio e peças out of home.

Na ficha técnica estão os brasileiros Renato Fernandez, chief creative officer; Bruno Regalo, chief design officer; e Bernardo Dalla, art director da TBWA\Chiat\Day.

Ficha Técnica:

Agency: TBWA\Chiat\Day
Chief Creative Officer: Renato Fernandez
Chief Design Officer: Bruno Regalo
Executive Creative Director: Jason Karley
Creative Director: Bert Marissen
Creative Director: Jeff O’Keefe
Art Director: Bern Dalla
Copywriter: Jon Ollom
Designer: Andrea Nazario
Executive Producer: KimLara King
Producer: Aubrey Larson
Associate Producer: Linnea Goodman
Art Producer: Ted Copeland
Activation Producer: Amanda Azoroh
Production Coordinator: Daysi Centeno
Business Lead: Alison Kaplan
Brand Director: Alexandra Arroliga
Management Supervisor: Simran Devidasani
Account Executive: Chase Munroe
Account Executive: Marcela Carbajal
Group Operations Director: Claire Lynch
Project Manager: Shubha Chakravarty
Project Manager: Scharlotte Storey
Group Strategy Director: Jeremy Davis Strategy Director: Corey Kindberg
Senior Strategist: Hannah Schweitzer
Head of Connections Strategy: Stephanie Ehui
Director of Business Affairs: Robin Rossi
Senior Business Affairs Manager: Allison Fasano
Talent Manager: Adele Orsen
Director of Traffic Operations: Dessiah Davis
Traffic Manager: Julia Sen
Client Finance Budget Manager: Ashleigh Millette
Budget Manager: Marcus Tom