Behind Every Number

A Visa apresenta a campanha "Behind Every Number, There’s a Story", com foco na Copa do Mundo Feminina, torneio do qual a empresa é patrocinadora pelo quinto ano consecutivo.

Criado pela Saatchi & Saatchi Austrália, o filme para TV e mídia digital (assista abaixo) se concentra na história por trás do número da camisa de cada jogadora.

As peças trazem atletas do futebol, como Ellie Carpenter e Claudia Bunge.

A estratégia de mídia ficou sob responsabilidade da Starcom. O esforço também é composto por peças para rede social e out of home.

Ficha Técnica:

Client: Visa
SVP, Chief Marketing Officer, Asia Pacific: Danielle Jin
Head of Marketing, Australia, New Zealand and South Pacific: Natalie Lockwood
Head of Consumer Brand Marketing, Asia Pacific: Karen McGregor
Senior Director, Marketing, Asia Pacific: Alex Khoury
Senior Director Consumer Marketing and Partnerships: Simone Moss
Director, Consumer Marketing and Partnerships: Sam Smedley
Senior Manager, Asia Pacific Campaigns & Creatives: Aaron Yang

Creative Agency: Saatchi & Saatchi Australia
Creative Director: Piero Ruzzene
Art Director: Mary Graham
Copywriter: Phoebe Joiner
Creative: Mac Wright
Head of Strategy: Joe Heath
Group Business Director: Claire Thompson
Senior Business Manager: Emma McLellan
Business Executive: Dariusz Kuczynski
Head of Broadcast Production: Michael Demosthenous
Senior Broadcast Producer: Tamara Kennon
Print Producer: Holly De Roy
Head of Operations: Greer Macpherson

Production Company: Collider
Director: Beatrice Pegard
Executive Producer: Rachael Ford-Davies
Executive Producer & Producer: Olivia Hantken
DOP: Zoe White
Production Design: Sam Lukins
Colourist: Billy Wychgel
Editor: Adam Wills
Post Production Company: Collider
Compositor: Stuart Bedford

Music: Level Two
Darktown Strutter: Everybody Everyday

Sound: Sonar Music
Engineer: Timothy Bridge
Producer: Haylee Poppi & Louis Moore

Media: Starcom AU
Client Services Director: Jacqui Purcell
Head of Investment: Rebecca Ho
Performance Director: Angeline Hartono
Account Manager: Mitchell Brown
Investment Manager: Bailey Reed
Account Executive: James MacGregor

Starcom NZ
Group Business Director: Paul Hamilton
Business Manager: Beena Dhanji

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