Embalos de Sábado à Noite

A empresa de serviços financeiros Capital One faz uma homenagem ao clássico longa-metragem "Os Embalos de Sábado à Noite" em sua campanha de Natal, criada pela GSD&M.

Ao som da música “Stayin’ Alive”, dos Bee Gees, o comercial (assista abaixo) traz o ator John Travolta, protagonista do filme lançado no final da década de 1970, interpretando um Papai Noel dançante, que espalha alegria por onde passa, com a ajuda de uma lata de “glitter” e seu cartão Capital One Quicksilver.

A peça publicitária tem participação especial de Donna Pescow, que interpretou a personagem Annette em “Os Embalos de Sábado à Noite”.

O esforço dá continuidade à assinatura “What’s in your wallet?”, lançada em 2000.

Ficha Técnica:

Client : Capital One
Agency : GSD&M
Chief Brand Officer : Marc Gentry
MVP Advertising & Media : Daniel McCaskey
VP Brand Advertising : Malcolm Simpson
Director Brand Advertising : Kim Bock
Senior Manager Brand Advertising : Annalee Barkstrom
Manager Brand Advertising : Colin Geoghegan
VP Brand Content & Social Marketing : Ben Freidson
Director Brand Social Media & Content : Sherry Roper
Senior Manager Social & Content Strategy : Bridgette Beyer
Principal Associate Social & Content Strategy : Erika Bush
SVP Group Creative Director : Ryan Carroll
SVP Group Creative Director : Scott Brewer
Creative Director/Writer : Brand Curl
Creative Director/ Art Director : Dale Austin
EP : Jon Ellis
SVP Managing Director : Nancy Ryan
VP Account Director : Jodi Bucciarelli
Account Supervisor : Ben Weber
Account Manager : Kendall Heath
Production : Hungry Man
Director : Bryan Buckley
Managing Partner/ EP : Caleb Dewart
Partner/Executive Producer : Kim Dellara
Head of Production : Marian Harkness
Line Producer : Matt Lefebvre
Production Supervisor : Will Vudmaska
Assistant Production Supervisor : Dahly McCormick
Talent Coordinator : Teresa Mendoza
1st AD : Craig Owens
2nd AD : Jimmy Ramirez
2nd AD : Michael Dudley
Director's Assistant : Tate Kuelling
DOP : Scott Henriksen
Steady Camera : Chris Cunningham
1st AC - A Cam : Dennis Lynch
2nd AC - A Cam : Jay Hardie
1st AC - B Cam : Scott Garrison
2nd AC - B Cam : Emily Zenk
Production Designer : David Skinner
Art Director : Ivan Fraser
Art Dept Coordinator : Shaun Viola
Set Decorator : Ashley Campanella
Prop Master : Jon Moberg
Assistant Props : Tony Alexander
Lead Set Dresser : Larry Azarva
On-Set Dresser : Brian Tenzca
Editorial : Cabin Edit
EP : Adam Becht
Senior Producer : Mary Stasilli
Editor : Andrew Ratzlaff
VFX : The Mill
Creative Director : John Leonti
Senior Producer : Heather Johann
Senior Producer : Kayli Ennis