Cats Lose their Cool

A marca de ração Temptations, da Mars Petcare, apresenta sua campanha de Natal, criada pela Adam&Eve/DDB.

O comercial de inspiração retrô (assista abaixo) se inclina para a nostalgia dos especiais de Natal da década de 1970, repletos de músicas natalinas, decorações cafonas e roupas chamativas.

O filme para TV e mídia digital traz a dupla da cantoras The Armstrong Sisters, que tem sua performance arruinada quando um gato pula no piano e começa a tocá-lo horrivelmente.

As cantoras lutam para continuar sua apresentação enquanto o gatinho bate aleatoriamente nas teclas. O felino só é afastado do instrumento com um snack Temptations Creamy Puree.

“Nossa nova campanha é uma adição adequada à plataforma ‘Cats Lose Their Cool’ – um filme festivo divertido e nostálgico para provar o quão irresistíveis as guloseimas Temptations são para nossos amigos felinos”, defende Richard Brim, chief creative officer da Adam&EveDDB.

Ficha Técnica:

Mars Petcare

Vice President Marketing NA - Jean-Paul Jansen

Brand Director - Edwin Padilla

Brand Associate Director - Ellora Esbrook

Senior Associate Brand Manager - Annie Pulizzi

adamandeveDDB

Chief Creative Officer - Richard Brim

Creatives - Ben Robinson & Mike Whiteside

Creative Director(s) - Colin Booth & Ben Stilitz

Producer - Jess Middleton

Executive Strategy Director - Nick Hirst

Planning Director - Lisa Stoney

Senior Planner - Alice Wagner

Junior Planner - Lucy Wilson

Senior Project Manager - Becky Faloju

Group Managing Director - Miranda Hipwell

Business Director - Skye Stoppani

Account Directors - Kathryn Armstrong

Account Manager - Alexandra Burchett

Account Executive - Pia Bhatt

Executive Content Director - Jess Taylor

Social Director - Phoebe Wright

Social Creative - Judith Tulkens

Print Producer - Jaki-Jo Hannan

Senior Business Affairs Manager - Layla Husted

Biscuit

Director: Jeff Low

Producer: Tom Ford

DOP: Rob Hardy

Time Based Arts

VFX supervisor: Miguel Wratten

VFX: Ollie Ramsey

Producer: Jo Gutteridge and Sian Jenkins

Factory Sound

Sound Designer: Jon Clarke

Producer: Beth Massey

Music Supervision

Sian @ Siren

Weber Shandwick

Meg Zych - Vice President, Client Experience

Samantha Barron - Account Director, Client Experience

Taylor Masura - Account Director, Client Experience

Madison Miller - Senior Manager, Client Experience

Afton Thompson-Witt - Manager, Media Relations

Jaime Castile - Senior Associate, Media Relations

Mediacom

Melanie Sayed - Media Director, Planning

Ella Farruggia - Media Planner

Faith Torppey - Media Planning Supervisor

Shawn Stewart - Associate Media Director