Stick to the Original

A marca de sorvete Magnum apresenta a campanha "Stick to the Original", que cutuca produtos semelhantes de outras marcas em criação da Lola MullenLowe Madri.

O comercial para TV e mídia digital (assista abaixo) conta a história de uma mulher que descobre que seu parceiro sempre comprou sorvetes Magnum falsos. E a partir daí tudo desmorona.

Veiculada no Reino Unido, a comunicação inclui também peças para mídia out of home, anúncios impressos e estratégia para o meio digital.

“Com esta campanha pretendemos demonstrar não só que uma referênca de categoria pode abordar outros players com elegância, mas também que uma marca como a Magnum pode comunicar com humor, se for feito com bom gosto”, defende Tomás Ostiglia, diretor executivo de criação da Lola MullenLowe Madri.

Ficha Técnica:

Client
Chief Marketing Officer Julien Barraux
Vice President Benjamin Curtis
Marketing Manager Denise van Strien
Brand Manager Matteo Mozetic
Brand Manager Denis Antonius
Brand Manager Ying Hu

Agency
Executive Creative Director Tomas Ostiglia
Creative Director Jorge Zacher
Creative Director Kevin Cabuli
Creative Augusto Callegari
Creative Pedro Mezzini
Art Director Alan Chung
Producer Marina Saro
Design Director Yan Graller
Managing Director Tom Elliston
Account Director Catalina Aguirre
Account Handling Cristina Panea
Account Executive Sofía Perez
Head of Planning Camila Facín
Strategy Manager Bruno Yanagui
Head of Production Felipe Calviño

Production – Proppa
Director Martin Werner
Executive Producer Pablo Martinez
Line Producer Cristina Sancayo
Director of Photography Nicolaj Bruel
Art Director Peter Grant
Wardrobe Melanie Buchave
Production Bacon

Production Service Film Squad
Producer Istvan Major
Post Production / VFX BaconX
Editor Rasmus Nyholm Schmidt
Creative Director Ditte Marie Ludvigsen
Executive Creative Director Jan Tvilling
VFX Supervisor Thomas Haas-Christensen
Executive Producer Eliana Carranza-Pitcher
Head of Production Cilie Kragegaard
VFX Producer Lorène Lescanne
VFX Producer Emilie Lausch
Post Production Assistant Denise Borré
Compositing Thomas Banner
Compositing Mikkel Hansen
Compositing Kai Hauswirth
Compositing Oliver Buus
Compositing Mario Maruska
CG Lead Thomas Haas-Christensen
CG Artist Asger Langhoff
CG Artist Julia Forsman
CG Artist Arthur Dalvig
CG Artist David Ryberg Lessel
CG Artist Rickard Didriksson
Colourist Hannibal Lang
Conform Søren Knudsen
Conform Oliver Wozny
Animation Gabi Popov
Animation Cathrine Baab Holm
Storyboard Artist Costanza Degli Abbati
Concept Artist Emma Bielokostolská
Post Production / VFX Copenhagen Rig
Music / Sound Big Sync Music
Music Supervisor Alicia Leinot
Music Supervisor Calum Price
Creative Director Justin ‘Commie’ McMullen
Producer Silva Screen
Sound Designer Ballad
Sound Designer Adrian Aurelius
Executive Producer Gregers Maersk Moeller