Always Like Never Before

O All England Lawn Tennis Club, local onde é realizado o Wimbledon Championships, que este ano acontecerá entre 1º e 14 de julho, apresenta campanha criada pela McCann de Londres.

Dirigido por Carl Addy, da The Mayda Creative Co., o comercial "Always Like Never Before" (assista abaixo), para TV, digital e redes sociais, traz uma série de momentos históricos do torneio congelados no tempo.

A peça usa material de arquivo, animação 3D, CGI e fotografia para revisitar Wimbledon a partir de novos ângulos.

“Ano após ano, os campeonatos nos surpreendem e cativam e a plataforma criativa da McCann nos permite celebrar a próxima geração de jogadores e também homenagear os gigantes de antigamente”, defende Usama Al-Qassab, diretor de marketing e comercial do All England Club.

Completam a campanha peças para mídia out of home assinadas pela agência Space.

Ficha Técnica:

Client: The All England Lawn Tennis Club

Marketing & Commercial Director: Usama Al-Qassab

Head of Marketing: Brendan Dinen

Creative Lead: Alessandro Perottoni

Brand Manager: Sarah Lopeman

Content Manager: Will Giles

Creative Agency: McCann London

Executive Creative Director: Regan Warner

Chief Strategy Officer: Mel Arrow

Creative Directors:  Matt Searle & Olly Wood

Creative Team: Jack Stoten & Connor Wynn

Managing Director: Tommy Smith

Account Director: Charlie Pullan

Strategy Director: Emily Ellis-Mitchell

Project Manager: Natalie Cummings

Head of Design: Lisa Carrana

Agency Production: Craft London (part of McCann London)

Director of Integrated Production: Jack Bayley

Senior Producer: Jacob Gardner

Assistant Producer: Hermione Bezuidenhout

EP, Music Production & Licensing: Chris Graves

Senior Business Affairs Manager: Val Boyce

Production Company: The Mayda Creative Co.

Director: Carl Addy

Executive Producer: Ian Walker

Senior Producer: Georgie Patching

Sound: Craft London (part of McCann London)

Senior Sound Engineer: Joshua Younger

Interim Head of Post-Production: Fiona Gallacher

Post-Production Producer: Freddie Nicholson

Post-Production: Daydreamer

Founder/Creative Director: Pete Rypstra

Creative Director: Matt Fuller

Executive Producer: Chris Allen

Offline Edit: Search Party

Editor: Pete Fullaton

Music: Wake The Town

Composer: Tom Player

Music Supervision: Tom MacNamara