Cannes Lions 2024

Foi divulgado neste domingo, 16, o shortlist de uma das categorias mais concorridas do Cannes Lions: Direct. É o terceiro Leão com mais trabalhos inscritos, atrás de Brand Experience & Activation (primeiro lugar) e Outdoor.

Neste ano, são 204 finalistas em Direct, sendo 37 do Brasil.

No Cannes Lions 2023, tivemos 11 trabalhos no shortlist (de um total de 192). Ao final, conquistamos 3 Pratas e 2 Bronzes.

Direct registrou crescimento de inscrições de 2023 para cá. Foram 2025 peças inscritas (veja o total de cada categoria aqui).

- CLEAN SPONSORSHIP CONSUL WASHING MACHINES CONSUL DM9, Sao Paulo BRAZIL DM9 Sao Paulo CDN Sao Paulo

- UNINTERRUPTAD BUDWEISER BEER AFRICA CREATIVE DDB, Sao Paulo BRAZIL LA CARRETERA FILMES São Paulo / MODO INTEGRADO DE PRODUCOES Sao Paulo / MUGSHOT Sao Paulo AFRICA CREATIVE DDB Sao Paulo

- ANDES HENS LA CALERA LA CALERA EGGS CIRCUS GREY, Lima / GREY, Sao Paulo PERU / BRAZIL CALIFORNIA Lima LANZA ESTUDIO Buenos Aires / PERROLOBO STUDIO Buenos Aires TOC ASOCIADOS LIMA

- NO AD PAGUE MENOS NO AD LEW'LARA\TBWA, Sao Paulo BRAZIL SATELITE AUDIO Sao Paulo LEW'LARA\TBWA Sao Paulo LEW'LARA\TBWA Sao Paulo

- BLOOD AID DASA INTEGRATED HEALTH SYSTEM DASA HEALTH DIAGNOSTICS DM9, Sao Paulo BRAZIL

- HANDSHAKE HUNT - MERCADO LIBRE- MERCADO LIBRE RETAIL GUT, Sao Paulo BRAZIL CINE CINEMATOGRAFICA Sao Paulo / MUGSHOT Sao Paulo / PEDRO DIMITROW Sao Paulo / RAIZ ESTUDIO Sao Paulo / YELLOW MELLO Campo Grande GUT Sao Paulo MERCADO LIVRE Sao Paulo

- WHOPPER ISLAND BURGER KING THE WHOPPER DM9, Sao Paulo BRAZIL

- BALLBOARDS MERCADO LIBRE MERCADO LIBRE RETAIL GUT, Sao Paulo BRAZIL DRAGON.FLY AUDIO Sao Paulo / NEW BUZZ Sao Paulo GUT Sao Paulo GUT Sao Paulo MERCADO LIVRE Sao Paulo

- THANKS FOR COKE-CREATING COCA-COLA COCA-COLA VML, New York / VML, Kansas City / VML, Sao Paulo UNITED STATES / BRAZIL BALIPROD Bali / GLITCH PRODUCTIONS Mumbai / MANGO FILMS Guadalajara / NETO+SHOOKAN PRODUCTIONS Johannesburg / SUGARCANE FILMES Sao Paulo RAW AUDIO Sao Paulo / SUGARCANE FILMES Sao Paulo / VML Sao Paulo ESSENCEMEDIACOM Mexico City OGILVY PR London VML Johannesburg / VML Mexico City / VML Sydney

- BRAHMA PHONE BRAHMA BEER AFRICA CREATIVE DDB, Sao Paulo BRAZIL AMBEV DRAFTLINE INTEGRADA Sao Paulo / KAUS FILM Sao Paulo / MONKEY Sao Paulo / SATELITE AUDIO Sao Paulo / THINKERS STUDIOS Sao Paulo GUAVA POST Sao Paulo AFRICA CREATIVE DDB Sao Paulo DONA ANTONIA Sao Paulo / FLOW EFFECTS Sao Paulo / OBA PRINT Sao Paulo / TKCV Sao Paulo

- REPRINTING NICA LA PRENSA NEWSPAPER LA PRENSA SPECIAL EDITION HAVAS COSTA RICA, San Antonio / BETC HAVAS, Sao Paulo COSTA RICA / BRAZIL FULFIERROS San Jose / PUNCH AUDIO Sao Paulo HAVAS COSTA RICA San Antonio

- BALLBOARDS MERCADO LIBRE MERCADO LIBRE RETAIL GUT, Sao Paulo BRAZIL DRAGON.FLY AUDIO Sao Paulo / NEW BUZZ Sao Paulo GUT Sao Paulo GUT Sao Paulo MERCADO LIVRE Sao Paulo

- BLOOD AID DASA INTEGRATED HEALTH SYSTEM DASA HEALTH DIAGNOSTICS DM9, Sao Paulo BRAZIL

- UNINTERRUPTAD BUDWEISER BEER AFRICA CREATIVE DDB, Sao Paulo BRAZIL LA CARRETERA FILMES São Paulo / MODO INTEGRADO DE PRODUCOES Sao Paulo / MUGSHOT Sao Paulo AFRICA CREATIVE DDB Sao Paulo

- TRUCKER NAPP VOLKSWAGEN & LIVELO VW METEOR ALMAPBBDO, Sao Paulo BRAZIL 20DASH São Paulo / BELGRADO FILMES Sao Paulo / JAMUTE Sao Paulo

- THANKS FOR COKE-CREATING COCA-COLA COCA-COLA VML, New York / VML, Kansas City / VML, Sao Paulo UNITED STATES / BRAZIL BALIPROD Bali / GLITCH PRODUCTIONS Mumbai / MANGO FILMS Guadalajara / NETO+SHOOKAN PRODUCTIONS Johannesburg / SUGARCANE FILMES Sao Paulo RAW AUDIO Sao Paulo / SUGARCANE FILMES Sao Paulo / VML Sao Paulo ESSENCEMEDIACOM Mexico City OGILVY PR London VML Johannesburg / VML Mexico City / VML Sydney

- TRUCKER NAPP VOLKSWAGEN & LIVELO VW METEOR ALMAPBBDO, Sao Paulo BRAZIL 20DASH São Paulo / BELGRADO FILMES Sao Paulo / JAMUTE Sao Paulo

- NO AD PAGUE MENOS NO AD LEW'LARA\TBWA, Sao Paulo BRAZIL SATELITE AUDIO Sao Paulo LEW'LARA\TBWA Sao Paulo LEW'LARA\TBWA Sao Paulo

- IN-GAME INVESTORS MERCADO PAGO DIGITAL BANK SERVICES GUT, Sao Paulo BRAZIL CABARET STUDIO Sao Paulo / YELLOW MELLO Campo Grande MERCADO PAGO Sao Paulo

- TRUCKER NAPP VOLKSWAGEN & LIVELO VW METEOR ALMAPBBDO, Sao Paulo BRAZIL 20DASH São Paulo / BELGRADO FILMES Sao Paulo / JAMUTE Sao Paulo

- UNINTERRUPTAD BUDWEISER BEER AFRICA CREATIVE DDB, Sao Paulo BRAZIL LA CARRETERA FILMES São Paulo / MODO INTEGRADO DE PRODUCOES Sao Paulo / MUGSHOT Sao Paulo AFRICA CREATIVE DDB Sao Paulo

- THANKS FOR COKE-CREATING COCA-COLA COCA-COLA VML, New York / VML, Kansas City / VML, Sao Paulo UNITED STATES / BRAZIL BALIPROD Bali / GLITCH PRODUCTIONS Mumbai / MANGO FILMS Guadalajara / NETO+SHOOKAN PRODUCTIONS Johannesburg / SUGARCANE FILMES Sao Paulo RAW AUDIO Sao Paulo / SUGARCANE FILMES Sao Paulo / VML Sao Paulo ESSENCEMEDIACOM Mexico City OGILVY PR London VML Johannesburg / VML Mexico City / VML Sydney

- THE ONE EXHIBITION PHOTOGLOBAL LEICA M11 DM9, Sao Paulo BRAZIL

- KINTSUGI OREO OREO OREO LEO BURNETT TAILOR MADE, Sao Paulo / LEO BURNETT, Mexico City BRAZIL / MEXICO BLUE STUDIO Mexico City / LEO BURNETT Mexico City / LEO BURNETT TAILOR MADE Sao Paulo / PLATINUM - FOTOGRAFIA PUBLICITARIA Rio de Janeiro / SILENCE TRACK Mexico LEO BURNETT Mexico City / LEO BURNETT TAILOR MADE Sao Paulo / THE MAESTROS Mexico LEO BURNETT Mexico City / LEO BURNETT TAILOR MADE Sao Paulo / SPARK FOUNDRY Mexico LEO BURNETT Mexico City / LEO BURNETT TAILOR MADE Sao Paulo
- FLYING GUARDIANS PLANET LABS PBC & GREENPEACE INSTITUCIONAL ALMAPBBDO, Sao Paulo BRAZIL ALMA 1111 AUDIO Sao Paulo / BARI FILMES Sao Paulo / BRAND GAMING Porto Alegre / VETOR ZERO Sao Paulo PLANET LABS San Francisco

- CLEAN SPONSORSHIP CONSUL WASHING MACHINES CONSUL DM9, Sao Paulo BRAZIL DM9 Sao Paulo CDN Sao Paulo

- RICE OF GLORY SUPER EXTRA SUPER EXTRA MARURI, Guayaquil / GREY ARGENTINA, Buenos Aires / GREY, Sao Paulo ECUADOR / ARGENTINA / BRAZIL LANDIA Buenos Aires MARURI Guayaquil

- AUDIENCE DELIVERY IFOOD IFOOD DM9, Sao Paulo BRAZIL LIVEMODE SERVICOS DIGITAIS - RUA BAMBINA Rio De Janeiro

- NO AD PAGUE MENOS NO AD LEW'LARA\TBWA, Sao Paulo BRAZIL SATELITE AUDIO Sao Paulo LEW'LARA\TBWA Sao Paulo LEW'LARA\TBWA Sao Paulo

- AUDIENCE DELIVERY IFOOD IFOOD DM9, Sao Paulo BRAZIL LIVEMODE SERVICOS DIGITAIS - RUA BAMBINA Rio De Janeiro

- CLEAN SPONSORSHIP CONSUL WASHING MACHINES CONSUL DM9, Sao Paulo BRAZIL DM9 Sao Paulo CDN Sao Paulo

- TRUCKER NAPP VOLKSWAGEN & LIVELO VW METEOR ALMAPBBDO, Sao Paulo BRAZIL 20DASH São Paulo / BELGRADO FILMES Sao Paulo / JAMUTE Sao Paulo

- DERBY CASHBACK BY ZÉ DELIVERY ZÉ DELIVERY ZÉ DELIVERY JOGO, Sao Paulo BRAZIL

- THE BALD THRU BURGER KING BURGER KING DAVID, Sao Paulo BRAZIL BARRY COMPANY Sao Paulo / JAMUTE Sao Paulo DAVID Sao Paulo LOURES CONSULTORIA Sao Paulo

- FLYING GUARDIANS PLANET LABS PBC & GREENPEACE INSTITUCIONAL ALMAPBBDO, Sao Paulo BRAZIL ALMA 1111 AUDIO Sao Paulo / BARI FILMES Sao Paulo / BRAND GAMING Porto Alegre / VETOR ZERO Sao Paulo PLANET LABS San Francisco

- GRAD IN BLACK VULT COSMETICS RETAIL GUT, Sao Paulo BRAZIL CARBONO SOUND LAB Sao Paulo / DENDEZEIRO Salvador / STUDIO BOTICARIO Curitiba / WOLFWOLF Sao Paulo / YELLOW MELLO Campo Grande GUT Sao Paulo GUT Sao Paulo GRUPO BOTICARIO Curitiba

- REVIEWS HEINZ HEINZ AFRICA CREATIVE DDB, Sao Paulo BRAZIL PUNCH AUDIO Sao Paulo / SILVIO MEDEIROS Sao Paulo BORDERLESS CITIZEN Curitiba

Leia todas sobre Cannes aqui.

A cobertura do Cannes Lions 2024 pelo Clubeonline tem o patrocínio master de Corazon Filmes e Unblock Coffee e patrocínio de Ampfy, Boiler Filmes, Euphoria Creative, Jamute, MRM Brasil, Purpple, Santeria e Vox Haus.