Built to Last

Rose, the Riveter, ícone cultural que representa as mulheres dos EUA que, durante a Segunda Guerra Mundial, trabalharam em estaleiros e fábricas e que se transformou em um dos símbolos do movimento feminista, ganha uma versão modernizada na primeira campanha da Adam&EveDDB para a BlueForge Alliance.

O filme (assista abaixo) traz uma versão de 2024 de Rose, simbolizando perseverança, confiança e a busca por uma carreira gratificante.

A narrativa segue a jornada da protagonista, embalada pela música "Non, je ne regrette rien", de Edith Piaf, enquanto Rose transita de trabalhos temporários à descoberta de uma carreira na indústria marítima. No final, o comercial convida o público a conhecer o site Careers Built to Last.

Ficha Técnica:

BlueForge Alliance
Principal, business affairs and outreach: Melissa Wren
Managing director, marketing and communications: Erin Johnson
Technical director of programs, marketing and communications: Lauren Everett
Adam&EveDDB NY & UK
Chief creative officer: Richard Brim
Executive creative directors: Daniel Bonder, David Brown
Senior art director: Willow Ennen
Senior copywriter: Gabe Santana
Head of production: Abbie Noon
Executive producer: Christina Carter
Associate producer: Kayla Rudess
Managing director: James Rowe
Group business director: Vanessa Colon
Account supervisor: Carla Freire
Head of business affairs: Matthew Friday
MJZ
Director: Nick Ball
DP: Alwin Kuchler
EP/president: David Zander
EP: Noah Goldsmith
Line producer: Karen Chen
Production supervisor: Beth Schiffman
1st AD: Peter Kohn
Production designer: Andrew Clark
Location manager: Dave Doumeng
2nd AD: Heather Anderson
2nd 2nd AD: Andrew Hands
Costume designer: Patrik Milani
Key costumer: Amanda Carter
Key makeup: Olive Meyer
Music
Music supervision: The Hogan
Music supervisors: Sean Hogan, Isa Rehman
The Den
Editor: Leo King (from Stitch)
East coast head of production: Brigitte Stanovick
Sr producer: Michelle Seidenfrau
Assistant editor: Evan Carp
Wave Studios
Executive creative director + supervising sound designer and mixer: Aaron Reynolds
Sound designer and mixer: Isaac Matus
Executive producer: Vicky Ferraro
Audio post producer: Pooji Jonnavithula
Color Collective LLC
Colorist: Alex Bickel
Color producer: Claudia Guevara
Color assistant: Javiera Ergas Parliament
VFX supervisor: Thomas Graham Phil Crowe
Creative lead: Jade Kim
Creative team: Dan Fine, Ashley Thomas, Alex Koester, Andy Wheater, James Cudahy, Damien Cho, Juan Carlos Barquet, Lenz Kol, Franz Kohl, Ryan Harper, Juan Zavala
Production team: Anna Kravtsov, Olivia Schneider, Kamilla Kulieva