Paris 2024

A cervejaria Molson, parceira oficial do Team Canada, assinou acordos de patrocínio com nove pais de atletas da equipe esportiva.

Eles protagonizam nova campanha, criada pela Rethink, que conta com um comercial . O esforço dá continuidade ao tema “Everyone In”, da Molson, lançado no ano passado.

Os pais patrocinados são: Tony e Fiona Di Stasio, pais da lutadora Justina Di Stasio; Joe e Rachelle Clay, pais do ginasta Zachary Clay; Travis e Susan Wog, pais da nadadora Kelsey Wog; Lynda South-Simoneau, mãe da nadadora Jacqueline Simoneau; Nancy Tan e Michael Yang, pais do jogador de badminton Brian Yang.

“Queríamos fazer algo significativo para apoiar as famílias dos atletas que trabalharam arduamente nos bastidores, oferecendo apoio e energia infinitos para ajudar a levar seus filhos ao maior palco do esporte”, declara Kara Fitzpatrick, diretora de marketing da Molson.

A campanha também é composta por estratégia para redes sociais e peças para mídia out of home em Toronto, Vancouver e Montreal.

Ficha Técnica:

BRAND
Molson Coors Beverage Company

CHIEF MARKETING OFFICER
Sofia Colucci

MARKETING
Leslie Malcolm

BRAND DIRECTOR
Kara Fitzpatrick

BRAND MANAGER
Maddie Gillmeister

MARKETING MANAGER
Kristin Lucente

MARKETING MANAGER
Thomas Tawaststjerna

MARKETING
Larissa Fernandez

PARTNERSHIPS
Brit Guthrie

PARTNERSHIPS
Marlie McLaughlin

PR DIRECTOR
Maya McDonald

PR
Tiffany Luong

EXECUTIVE PRODUCER
Lori Estabrooks

AGENCY / CREATIVE
Rethink

CHIEF CREATIVE OFFICER
Aaron Starkman

CHIEF STRATEGY OFFICER
Sean McDonald

CHIEF CREATIVE OFFICER
Mike Dubrick

EXECUTIVE CREATIVE DIRECTOR
Xavier Blais

GROUP CREATIVE DIRECTOR
Robbie Percy

GROUP CREATIVE DIRECTOR
Caroline Friesen

CREATIVE DIRECTOR
Karine Doucet

ASSOCIATE CREATIVE DIRECTOR
Mat Cruz

ASSOCIATE CREATIVE DIRECTOR
Alex Smith

STRATEGY DIRECTOR
Crystal Sales

BROADCAST PRODUCER
Shannon Farrell

INTEGRATED PRODUCER
Kate A. Spencer

INTEGRATED PRODUCER
Terri Winter

PRODUCER
Katia Dupuy

STUDIO MANAGER
Todd Bennett

BUSINESS LEAD
Shar Khursigara

GROUP ACCOUNT DIRECTOR
Michelle Corsbie

ACCOUNT DIRECTOR
Jia Cau

ACCOUNT HANDLING
Samantha Fabro

MEDIA
Publicis Media

ACCOUNT DIRECTOR
Dylan Montcalm

MEDIA DIRECTOR
Ian Hall

MEDIA MANAGER
Maddie Matson

MEDIA PLANNER
Penny Pensotes

MEDIA PLANNER
Justin Gonzales

PRODUCTION
Asymetric

DIRECTOR
Kacper Larski

DIRECTOR OF PHOTOGRAPHY
Bryn Mccashin

EXECUTIVE PRODUCER
Evan Landry

LINE PRODUCER
Phillip Sywash

PRODUCTION
Coup and Co.

PHOTOGRAPHER
Janick Laurent

EXECUTIVE PRODUCER
Ashley Barth

POST PRODUCTION / VFX
Saints Editorial

EDITOR
Christopher Chiang

EDIT ASSISTANT
AJ Lawrence

EXECUTIVE PRODUCER
Mackenzie Goodwin

POST PRODUCTION / VFX
Darling VFX

COLOURIST
Kassi Bellamy

FLAME ARTIST
Alexa Salsberg

EXECUTIVE PRODUCER
Kristen Van Fleet

PRODUCER
Will Culverwell

MUSIC / SOUND
OSO Sound

EXECUTIVE PRODUCER
Lauren Dobbie

AUDIO DIRECTOR
Katie Corbridge

SOUND ENGINEER
Leo Hicks

PR
Rethink Brand Narrative

ACCOUNT DIRECTOR
Matt Milne

ACCOUNT DIRECTOR
Sara Lemmermeyer

ACCOUNT DIRECTOR
Kristel Dupont

PR
Tara Lush-Benson