Winning Isn’t Comfortable

“Winning Isn’t Comfortable” é a segunda etapa da campanha “Winning Isn’t for Everyone”, da Nike, desta vez com ênfase no desafio de correr — em quaisquer condições.

O novo filme “Sunshine” (assista aqui), criado pela Wieden+Kennedy Portland, se concentra em pessoas que saem para correr na chuva, mostrando o quão difícil pode ser simplesmente sair de casa.

Uma versão da música “You Are My Sunshine”, de Christina Perri, embala o comercial. A jogadora de basquete Juju Watkins faz uma participação especial.

O filme faz parte de uma série que em breve contará com outros três filmes — intitulados "Morning", "Joy" e "Stairs". Cada filme tem como objetivo evidenciar as tensões que os corredores enfrentam, justapondo isso com a sensação de realização quando eles se esforçam além do que achavam possível.

A campanha celebra as pessoas que saem de suas zonas de conforto para descobrir o que podem realizar.

Além do filme, que será exibido globalmente durante a temporada de maratonas, o esforço inclui peças para mídia OOH e mídias sociais.

Ficha Técnica:

Client :
Nike Running
Agency :
Wieden & Kennedy-Portland
Executive Creative Director :
Caleb Jensen
Executive Creative Director :
Blair Warren
Art Director/Copywriter :
Naoki Ga
Art Director/Copywriter :
Gui Souza
Group Strategy Director :
Becca Taylor
Senior Strategist :
Ollie Chakraverty
Group Media Director :
Brian Goldstein
Associate Media Director :
Chris Ableidinger
Media Director :
Reme DeBisschop
Head of Production :
Orlee Tatarka
Global Managing Director :
Kathryn Addo
Brand Director :
Paanii Annan
Brand Manager :
Charity Pourhabib
Brand Executive :
Morgan Batts
Global Executive Producer :
Kerli Teo
Executive Producer :
Mauricio Granado
Executive Art Producer :
Grace Tsai Petrenka
Senior Art Producer :
Rosie Ollero
Production Assistant :
Lauren Hill Vaughan
Virtual Research Lead :
Emily Bibey
Senior Creative Operations Manager :
Andrea Drapcho
Associate Creative Ops Manager :
Asako Takahashi
Associate Creative Ops Manager :
Sebastian Obando
Global Executive Assistant :
Val Harder
Head of Global Business Affairs :
Amber Lavender
Associate Business Affairs Manager :
Stefanie Goodell
Executive Design Producer :
Sarah Starr
Senior Designer :
Shantanu Sharma
Designer :
Charlie Hilton
Designer :
Sophie Van Der Merwe
Designer :
Elena Hernandez
Sr. Studio Specialist :
Matt Blum
Sr. Studio Specialist :
Vicki Liu
Sr. Studio Specialist :
Beth Schuenemann
Head of Retouching :
Frazer Goodbody
Retouching :
Amy Ellers
Retouching :
Shay Platz
Retouching :
Greg Radich
Retouching :
Frances Brown
Production Company :
Iconoclast
Director :
Megaforce
DP :
James Laxton
Managing Director :
Charles-Marie Anthonioz
Executive Producer :
Caroline Pham
Head of Production :
Joanna Nelson
Line Producer :
Julie Sawyer
Production Supervisor :
Jared Plotin
Production Supervisor :
Nara Haftevani
1st AD :
Matias Boldt
1st AD :
Bruno Mantoani
Production Designer :
Charlie Carnota
Costume Designer :
Camille Garmendia
Editorial Company :
Work Editorial
Editor :
Rich Orrick
Editor :
Aika Miyake
Assistant Editor :
Rain Keene
Assistant Editor :
Nina Vallado
Head of Production :
Gabrielle Page
Executive Producer :
Remy Foxx
Managing Director :
Marlo Baird
VFX Company :
Selected Works
Creative Director :
Francois Roisin
2D Artist :
Pete Hodsman
2D Artist :
Johan Alfort
2D Artist :
Valeria Scalamandre
Online Artist :
Dave Wishart
3D Artist :
Francois Roisin
Executive Producer/Managing Director :
Sean Costelloe
DMP :
Amber Frisenda
Senior VFX Producer :
Dan Crozier
Assistant Producer :
Noa Vuagniaux
Finishing :
Joint
Finish Artist :
Jessica Ivey
Producer :
Patrick Lewis
Producer :
John Dillon
Producer :
Zai Outlaw
Head of Production :
Catherine Liu
Executive Producer :
Tina Starkweather
Color :
Trafik
Colorist :
Daniel De Vue
Assistant Colorist :
Daymian Mejia
Color Producer :
Sasha Pace
Head of Production :
Greer Bratschie
Managing Partner :
Robert Owens
Music Artist :
Bone Thugs-N-Harmony
Music Artist :
Bob Gibson
Music Artist :
Christina Perri
Music Artist :
Nazareth
Sound Design & Mix Company :
Joint
Sound Design & Mix :
Suat Ayas
Assistant Audio Engineer :
Candace Mortier
Senior Audio Producer :
Louise Woodward
Executive Producer :
Annie Maldonado
Music Company :
Walker
Managing Director :
Sara Matarazzo
Executive Producer :
Stephanie Pigott
Executive Producer :
Dottie Scharr
Senior Producer :
Danielle Soury
Associate Producer :
Samantha Zirin
Business Affairs Manager :
Deanna Romine
Research Company :
Nickerson Research Inc.
Executive Producer :
Susan Nickerson
Clearance Producer :
Jennifer Kilburn
Clearance Specialist :
Tammy Vo
Local Service Company :
Primo
Photographer :
Boogie
Artist Representation :
Chris Ehrmann
Stills Line Producer :
Laura Fassi
Chief Marketing Officer :
Nicole Graham
VP Global Brand Design :
Andy Walker
VP Global Brand Creative :
Enrico Balleri
Global Brand Creative Narrative Director :
Gabe Folick
Global Brand Creative Narrative Lead :
Daniel Palau
Global Brand Creative Art Director :
Tim Cheng
Global Senior Creative Director :
Nick Parkinson
Global Senior Creative Director :
Tricia Chamberlain
Global Brand Creative Producer :
Nick Roldan
Global Brand Marketing :
Tanya Demidenko
Global Brand Marketing :
Sabrah Papazian
Global Sr. Marketing Director :
Andrew Haberkorn
Senior Studio Manager :
Tori Matthews
Global Sr. Marketing Director :
Neil Potter
Global Brand Marketing Lead :
Kyle Scott
Chief Marketing Officer :
Nicole Graham

Para você não esquecer: vem aí o Festival do Clube de Criação com um lineup incrível. Os ingressos já estão disponíveis. Adquira o seu por meio da plataforma Sympla. O atual lote, com desconto, é limitado. Portanto, garanta sua participação o quanto antes, clicando aqui. Agências, produtoras, anunciantes comprem também seu lote de ingressos o quanto antes (aqui). Nos vemos no Memorial da América Latina nos dias 12 e 13 de outubro, sábado e domingo. Interessados em patrocinar o evento procurem o washington@clubedecriacao.com.br. Até lá.

Dúvidas, sugestões, palpites, comentários? clubedecriacao@clubedecriacao.com.br ou mensagem para o Whatsapp do Clube: 11 - 93704-2881.