Sweet Suspicion

A rede varejista Waitrose lançou no início do mês a campanha de Natal "Sweet Suspicion: A Waitrose Mystery" (assista ao filme aqui) no mercado britânico.

Agora, a segunda etapa da comunicação finalmente revela quem roubou a sobremesa Red Velvet Bauble nº 1 (assista ao novo comercial, abaixo).

Criado pela Saatchi & Saatchi, o esforço interativo encorajou o público a dar seu palpite sobre quem poderia ser o responsável pelo roubo da geladeira. Os espectadores são convidados a mergulhar no drama novamente enquanto o detetive, interpretado por Matthew Macfadyen, desvenda o mistério.

A peça segue o personagem enquanto ele trabalha para estabelecer um motivo, voltando aos momentos no dia de Natal em que o culpado poderia ter colocado as mãos na sobremesa. Assista abaixo ao filme e descubra quem é o culpado.

A sobremesa Red Velvet nº 1 que está no centro do mistério estará disponível na rede varejista a partir de 19 de dezembro. Até lá, Red Velvet Bauble individuais já podem ser encontradas nas lojas e no comércio eletrônico da Waitrose.

Ficha Técnica:

Campaign Title: Sweet Suspicion

Client: Waitrose

Advertising Agency: Saatchi & Saatchi

Chief Creative Officer: Franki Goodwin

Creative Directors: Brodie King, Ali Dickinson

Creatives: Joaquin Olascoaga, Bailey Alexandria

Design Director: Max Henderson

Designer: Weronika Szklarek

Stills Art Director: Ollie Agius

Social Group Creative Director: Caroline Paris

Planning Director: Ophelia Stimpson

Planner: Elena Georgiou

Managing Partner: Alice Flanagan

Business Lead: Paul McHugh

Account Directors: Leela McElroy, Sarah Covill

Account Managers: James Hall, Simran Randhawa

Chief Production Officer: Jess Ringshall

Head of Integrated Production: Rachel Solomon

Executive Producer: Jodie Sibson

AV Agency Producer: Sarah Fry

Stills Agency Producer: Zaneta Stepien

Social Agency Producer: Libby Cavenett

Business Affairs: Liz Staley & Charlotte Fisher

Production Assistant: Emma Stigter

Hero & Ensemble Casting: Talent Republic

Media Buying Agency: Manning Gottlieb OMD

Media Planners: Geraldine Ridgway, Jane Ridehalgh, Jack Willers

Media Buying: Andrew Matsoukis, Maddie Taylor-Wilson, Polly Mason, Emma Walters, Sefton Demetriou, Lakshay Bhatia, Jemma Wilkinson, Hannah Butler

AV Production Company: Smuggler

Director: Lucy Forbes

Director of Photography: Benedict Spence

Production Company Executive Producer: Lucy Kelly

Production Company Producer (AV): Claire Jones

Production Company Producer (Social & Stills): Sian Bourke

Production Company Production Manager: Ellie Sanders Wright

Edit House: TenThree

Editor: Ellie Johnson

Lead Food Stylist: Susie Theodorou

AV Post-Production Company: Harbor

Post-Production Producer: Abi Klimaszewska

Colourist: Toby Tomkins

Creative Director (VFX Lead): Fergal Hendrick

VFX Artists: Jack Sheldrake, Joe Tang, Ahmed El Azma

AV Sound Studio: 750MPH

Sound Engineers: Sam Ashwell, Mike Bovill

Head of Production: Olivia Ray

Score: Soundtree

Music: Wake The Town

Track: Steal Away by Robbie Dupree

Social AV Production: Smuggler

Social Director: Chirolles Khalil

Social Editors: Chirolles Khalil, Marwan Elgamal

Still Photography Production & Design Studio: Prodigious

Photographers: Alex de Mora, Marcus Nillson

Producers (Stills): Brigette Martin, Rachel Wickham

Production Manager: Mel Brown

1st AD: Eddie Leaner

Camera Assistants: Jed Barnes, Sam Lort, Ollie Patterson

Digi Op: Alex Gale

Runner: Mikayah K-Samuels

Lead Food Stylist: Susie Theodorou

Stills Food Stylist: Sara De Lulio

Props Stylist: Sophie Jacobs

Props Assistants: Hela Dondertman, Beth Bilclife

Stylist: Luke Giaduci

HMUA: Zara Tames

Location Manager: Rupert Bowkett

Location Assistant: Mark George

Head of Design: James Crickmore

Senior Project Manager: Jemma Marriott

Senior Designer: Natalie Alves

Senior Motion Designer: Aivaras Seduika

Motion Designer: Sally-Amy Ngwenya

Head of Retouching: Kirsten Howe

Creative Retoucher: Gareth Ling

Project Director: Stephanie Wood

Senior Project Manager: Matt Parker

Creative Artworkers: Darren Rolf, Jennifer Bourne, Katie Luong

Connect Retouching: Post Machine

Producer: Andrey Polezhayev

Alex McDonald, Communications Director