It’s everything

A rede varejista Tesco está lançando uma nova campanha, criada pela BBH de Londres, explorando a importância dos alimentos para nossas vidas diárias.

Chamada "Itʼs Not A Little Thing. Itʼs Everything.ˮ, a comunicação destaca o impacto emocional da comida, celebrando os detalhes que tornam cada prato e cada refeição especial.

O novo comercial para TV, cinema e mídia digital (assista abaixo) marca o início do novo impulso, que substitui o esforço anterior, "Food Love Stories", que durou sete anos.

Dirigido pelo brasileiro Nogari, da Iconoclast, o filme usa uma série de vinhetas para transmitir como a comida nos ajuda a expressar tudo, desde gratidão a desculpas, unindo as pessoas e mostrando como a comida deliciosa faz toda a diferença.

A campanha também é composta por estratégia para mídias sociais, rádio, mídia imprensa, out of home e digital.

Ficha Técnica:

Campaign title: Itʼs not a little thing. Itʼs everything.

Advertising agency: BBH

Client: Tesco

CCO: Alex Grieve

Executive creative director: Felipe Guimaraes

Associate Creative Director: Luke Till and Lawrence Bushell

Design Director: Miguel Sousa

Head of Strategy: Saskia Jones

Senior Strategist: Bethan Wotton

Managing Partner: James Rice

Senior Account director: Izzy Hooper

Account managers: Ashleigh Jacobs & Seth Guy-Knapp

Agency film producer: Victoria Doran

Agency assistant film producer: Valentina Schwendinger

Agency print producer: Lauren Daniels

Murray Bisschop - UK Marketing Director

Kerry-Lyn Coughtrey - Head of Marketing - Food campaigns

Celine Dallas - Head of Marketing - Food campaigns

Neil Fynn - Campaign Manager

Dearbhla Murphy - Marketing Manager

Lara Goldsmith - Media and Campaign Planner

Nadia Khashem- Lead Media and Campaign Manager

Nicola Patterson - Media and Campaign Planning Assistant

Media agency: EssenceMediaCom

Production company: Iconocast

Director: NOGARI

DOP: Jake Scott

Producer: Paz Parasmand

Editor/s: James Forbes Robertson @ TRIM

Post-production company: ETC

Post-production producer: Saskia Delius

2D lead artist: Daniel Brewster

2D assist: Ludvig Hallenius & George Gough

Grade: Jason Wallis

Sound studio: String and Tins

Sound engineer: Adam Smyth

Foley: Cobblestone Foley

Audio Producer: Esi Jonuzi

Licensed Title: Home

Artist: Good Neighbours

Label: Universal Records

Writers: Scott Verrill, Oli Fox

Publisher: Sony Music Publishing / Warner Chappell

Photographer: Jess Bonham

Radio:

Audio Post Production: String and Tins

Sound Design: Kaspar Broyd, Gez Lloyd

Audio Producer: Esi Jonuzi