The Good Gets Great

A Tito’s Handmade Vodka traz de volta o carrinho de bebidas cheio de recursos improváveis e que aparece no "momento certo" apresentado em 2023, na nova etapa da campanha "The Good Gets Great with Tito's", criada pela Arts & Letters Creative Co.

Os comerciais mostram as travessuras do carrinho depois do expediente em um escritório, vinhetas com novos vizinhos se conhecendo, duas mulheres se preparando para uma noite fora e alguns amigos reunidos para assistir a um jogo esportivo.

Nenhum deles traz diálogos, mas as expressões dos personagens mostram que eles se maravilham com as habilidades especiais do carrinho de bebidas.

O comercial foi dirigido por Luisa Kracht, da Madre, e uma equipe exclusivamente feminina trabalhou na campanha, incluindo designers de produção, produtoras e criativas.

Ficha Técnica:

A&L

Founder, Executive Creative Director - Charles Hodges

Executive Creative Director - Molly Jamison

Creative Director - Lillian O’Connor

Creative Director - Brett Simone

Creative - Mindi Price

Creative - India Allen

Managing Director - Theo Abel

Group Business Director - Molly Navalinski

Business Director - Jane Steinhoff

Business Manager - Daniella Ramirez

Head of Production - Lisa Setten

Executive Producer - Jason Sheldon

Executive Producer - Whitney Green

Sr. Producer - Andrea Rodriguez

Post-Producer - Ari Sneider

Editor - Ben Surber

Assistant Editor - Carl Simakoff

Music Supervisor - Cam DiNunzio

Director of Business Affairs - Lenora Cushing

Business Affairs Manager - Alex Asencio

Head of Strategy - Andy Grayson

Strategist - Joe Carr

Tito’s Handmade Vodka

VP, Marketing - Taylor Berry

Sr. Director, Brand Marketing - Allie Wester

Creative Director, Content & Copywriting - Josie Fox

Marketing Project Manager - Aryan Douglas

Associate Producer - Christina Rhodes

Jr. Producer - Von Curtis

Madre (Production Company)

Director - Luisa Kracht

DP - Constanza Sandoval

Production Design - Cecilia Guerriero

Executive Producer - Jonathon Ker

Executive Producer - Paulina Zuluaga

Metanoia (Local Production Company)

Executive Producer - Lucho Valdés

Production Manager- Maria Noel Machado

Line Producer - Vero Berta

The Mill (VFX)

Senior Executive Producer: Mandy Harris

Producer: Hayley Savage

Shoot Supervisor: Nacho Mancebo

VFX Creative team on Hero Spots

Creative Director: Tom Mccullough

2D Lead Artist: Kieran Hanrahan

2D Finish Lead: Taylor Feld

2D Artist: Julien Aucouturier

2D Comp Supervisor: Nanda P V

Compositing Supervisor: Gopi Veeran

VFX Creative team on AfterHours :60

Creative Director: Tom Mccullough

Head of CG: Emily Meger

Animation Supervisor: Sukanta Chakraborty

Animation Lead: Aniruddhya Chang, Amit Ramkrishna Nandgaonkar

Lighting Supervisor: Aritra Sarkar

Lighting Lead: Vishwajeet Sideshwar Nandagawle

Matchmove Supervisor: Elangovan Ganeshan

Matchmove Lead: Borse Sainil Sunil

Asset Lead: Suman Mankala

The Mill (Color)

Senior Colorist: Mikey Pehanich

Executive Producer, Color: Alex Lubrano

Color Assist: Amonnie Nicolas

Mr. Bronx (Audio Post)

Sound design and mix: David Wolfe

Executive Producer: Zach Fortin

Producer: Maggie Norsworthy

Assistant Mixer: Michael Artuso

Music Credits

After Hours - APM

New Neighbor - Butter Music & Sound

Pre-Game - Warner Chappell Production Music

Living Room - Jingle Punks