Be More

A Škoda apresenta o novo carro elétrico Elroq, com a campanha "Be More", criada pela FCB de Londres.

Dirigida por Dom&Nic, a comunicação traz uma série de filmes (assista aqui) realizados em computação gráfica, além de peças para mídia social.

A proposta é traçar paralelos entre as características do modelo de carro e as habilidades mais fascinantes de criaturas da natureza.

A velocidade rápida de um beija-flor bebendo néctar e reunindo energia representa as capacidades de carregamento rápido do automóvel, enquanto a visão noturna de um guaxinim reflete seus faróis de LED Matrix, por exemplo.

Cada uma das metáforas ganha vida nos filmes com imagens totalmente geradas por computação gráfica.

Ficha Técnica:

Brand
Škoda

Agency / Creative
FCB London

Chief Creative Officer
Owen Lee

Creative
Gio Greco

Creative
Jack Walker

Chief Strategy Officer
Ben Jaffe

Design Director
Becci Salmon

Managing Partner
Joe Pirrie

Business Director
Kelly St Lawrence

Account Director
Phoebe Newman

Account Manager
Mason Cooksley

Director of Production
Nikki Chapman

Creative
Rachael Clarke

Production
Outsider

Director
Dom Hawley

Director
Nic Goffey

Director of Photography
Jann Doeppert

Executive Producer
John Madsen

Post Production / VFX
The Mill London

Executive Producer
Thomas Cole

Producer
Chris Preston Barnes

Shoot Supervisor
Ted Harrison

VFX Supervisor
Declan Andrews

VFX Supervisor
Ted Harrison

Compositing
Davide Metti

Compositing
Leah Ayinde

Compositing
Mithun Alex

Compositing
Vipin Tripathi

Compositing
Jane Williams

Lighting
Anthony Bloor

Lighting
Elia Goettlicher

Lighting
Giacomo Cavalletti

Lighting
Jack Enever

Lighting
Kiril Mirkov

FX Lead
Arnau Gilabert

FX Artist
Luke Dadley

Animation Director
David Bryan

Animation
Clementine Supiot

Animation
Mack Knights

Animation
George Rigby

Animation
Rachel Ward

Rigging
Maximillian Mallmann

Rigging
Paolo Ceresa

Artist
Jean Grandgirard

Colourist
Maruf Khan

Artist
Freya Barnsley

Artist
Judit Navarro Lopez

Post Production / VFX
The Mill Bangalore

Project Lead
Vivek Tekale

Shoot Supervisor
Dakoju Shashi Kumar

Compositing Lead
Amresh Kumar

Cleanup Artist
Noushad K

Cleanup Artist
Mahesh Putta

Cleanup Artist
Rajendra Sunil Bhosale

Animation Lead
Sukanta Chakraborty

Animation Lead
Dhruba Sinha

Roto
Kunal Bhart

Roto
Kiran J

Roto
Yogesh Ahire

Roto
Vikas Vikram

Rigging
Yaswanth G

Lighting
Aritra Sarkar

Lighting
Deepa Thapa

FX Lead
Biswajit Tarafder

FX Lead
Rakesh Herurkar

Producer
Zahi Khan

Coordinator
Dominic Xavier

Coordinator
Aditi Tiwari

Coordinator
Shruti Kohad

Roto
Ketan Khairnar

Roto
Shivani Kumari

Cleanup Artist
Aakansha Yadav

Cleanup Artist
Abhishek Deswal

Cleanup Artist
Aditya Kumar

Cleanup Artist
Amit Karnik

Cleanup Artist
Debashish Sarmah

Cleanup Artist
Dundi Sudhakar Reddy

Cleanup Artist
Mohammad Ghayasuddin

Cleanup Artist
Nilesh Patil

Cleanup Artist
Pankaj Harish Ukey

Cleanup Artist
Praneet Vivek Borkar

Cleanup Artist
Sagar Gawande

Cleanup Artist
Sailen Khanra

Cleanup Artist
Shrikant Bhimashankar Gaddi

Cleanup Artist
Utkarsh Indis

Cleanup Artist
Yellamilli Sai Hari Sandeep

Cleanup Artist
Prasanna Kumar Mandavalli

Cleanup Artist
Vadlamudi Hari Sankar

Compositing
Hariharan S

FX Artist
Aliasgar Barodawala

FX Artist
Gleaces Juvilian

FX Artist
Polam Tirumala Reddy

FX Artist
Rakesh Herurkar

Rigging
Gurpreet Singh Panesar

Rigging
Sandeepkumar Madival

Animation
Arpan Rajpoot

Animation
Dhruba Sinha

Animation
Ravi Panwar

Artist
Akhil Panicker

Artist
Arnab Bhattacharya

Artist
Dayanandh Varatharaj

Artist
Jayadeep Chandran

Artist
Joydip Sarkar

Artist
Manukuru Manikanteswara

Artist
Prakhar Kulshreshtha

Artist
Suman Mankala

Artist
Sunku Ayusha

Artist
Surendhar Stalin

Artist
Tushar Sethi

Lighting
Garima Yadav

Lighting
Saicharan Sastri Dwadasi

Digital Imaging Technican
Premanand Shivanand Naik

Editorial
Final Cut London

Editor
Ed Cheeseman

Music / Sound
750mph

Sound Designer
Mark Hellaby