Packed differently

A empresa de viagens Tui apresenta a campanha "Packed differently", criada pela Leo Burnett do Reino Unido e que pretende mostrar a ampla gama de experiências de férias oferecidas pela companhia.

Os filmes (assista abaixo) trazem de volta a mascote da marca, a mala "Happy Bag", junto com alguns novos personagens, outras bolsas britânicas falantes, criadas pelos fabricantes de fantoches Arch Model Studios.

Filmado no resort Sensatori Coral Sea da Tui, em Sharm El Sheikh, Egito, o esforço incentiva o público a experimentar as experiências e paisagens que as férias com a Tui oferecem.

Além dos comerciais para TV e mídia digital, o impulso é composto por peças para out of home, rádio, display digital e redes sociais.

Ficha Técnica:

CAMPAIGN TITLE: ‘Packed differently’

CLIENT: TUI UK

ADVERTISING AGENCY: Leo Burnett

CCO: Mark Elwood

CREATIVE DIRECTOR: Mark Franklin

SENIOR CREATIVE: Laila Milborrow & Dave Parker

CONTENT CREATIVE LEAD: Lucie Torcikova

SENIOR CONTENT CREATIVE: Jack Hyslop

CHIEF PRODUCTION OFFICER: Emily Marr

PRODUCER: Kate Reynolds

CONTENT PRODUCER: Kinga Wojciechowska

BUSINESS LEAD: Ruth Stasiak

SENIOR ACCOUNT DIRECTOR: Rob Ellen

ACCOUNT MANAGER: Leo Hollond

ACCOUNT EXECUTIVE: Ruben Forde

PROJECT MANAGER: Charlotte Ager

SENIOR PLANNER: Beth Mackenzie

MEDIA BUYING AGENCY: Essence MediaCom

MEDIA PLANNER: Milly Sacks

MEDIA PLANNER: Florence Bignell

PRODUCTION COMPANY: Unit9

DIRECTOR: Simon Neal

EP/ MANAGING PARTNER: Adam Dolman

DIRECTOR OF PHOTOGRAPHY: David Bird

PRODUCTION COMPANY PRODUCER: Kirsty Lane

PRODUCTION MANAGER: Daisy Heathwood

LOCAL PRODUCTION COMPANY: ASAP Productions

LOCAL PRODUCTION EP: Amin El Masri

LOCAL PRODUCTION PRODUCER: Amira Ismail

MODEL MAKERS: Arch Model Studio

SENIOR MODEL MAKER: Andy Gent

MODEL MAKER: Sofia Serrano

PUPPETEER: Olly Taylor

EDITOR: Louis Fonseca

EDIT HOUSE: Unit9

AUDIO POST-PRODUCTION COMPANY: 750PMH

SOUND DESIGN & MIX: Jake Ashwell

AUDIO PRODUCER: Carla Thomas

POST-PRODUCTION COMPANY: Harbor

CREATIVE DIRECTOR: Fergal Hendrick

VFX LEAD: Joe Tang

VFX Ahmed El Azma, Jack Sheldrake

VFX SHOOT SUPERVISOR: Tito Fernandes

COLOURIST: Toby Tomkins

POST PRODUCTION PRODUCER: Abi Klimaszewska

TUI

BRAND MARKETING MANAGER: Alexandra Reed

BRAND MARKETING MANAGER: Matthew Ireland

SENIOR BRAND MARKETING MANAGER: Corinne Carter

DIRECTOR OF BRAND & CONTENT: Sara Ali

SENIOR SOCIAL MEDIA MANAGER: Karen Carter

SOCIAL MEDIA EXECUTIVE: Saskia Cooper

Clube de Criação 50 Anos