One Small Sip For a Better Tomorrow – Cutwater / San Francisco Bay Coffee

Oitenta milhões de cápsulas de café de plástico vão para aterros sanitários diariamente. Uma semana desse lixo pode dar a volta na Terra.

Neste contexto, a marca de café de origem responsável San Francisco Bay Coffee e a agência Cutwater fizeram uma parceria para lançar a plataforma de marca "One Small Sip For a Better Tomorrow", que ilustra como a mudança começa com pequenos passos. A campanha, ancorada por uma série de filmes animados (assista a um deles, abaixo), que destaca as cápsulas de café OneCup, comercialmente compostáveis, ​​certificadas da marca.

Além dos filmes para mídia digital, o esforço conta com estratégia para redes sociais,  áudio e out of home.

Ficha Técnica:

Client: San Francisco Bay Coffee
Director of Marketing: Jennifer Greenberg
Digital Marketing Manager: Sarah Cress
Brand Manager: Ingrid Barrientos
Associate Brand Manager: Molly Fitzgerald

Agency: Cutwater
Founder and Chief Creative Officer: Chuck McBride
Principal and President: Christian Hughes
Creative Director: Amy Su
Creative Director: Teddy Miller
Head of Production & Executive Producer: Doug Stivers
Senior Designer: Patrick Nelson
Senior Copywriter: Taylor Smith
Group Account Director: Matt Allen
Account Director: Brett Harris
Senior Project Manager: Ana Elejalde
Strategy Lead: Illana Bryant
Head of Media and Communications: Lizzy Ryan
Associate Director, Media Strategy: Caitlin Delaney

Production Company: Psyop
Executive Producer: Andrew Linsk
Producer: Tapy Noun

Production / Animation Studio: Wizz
Directors: Remus & Kiki
Production / Animation Studio: Wizz
Executive Producer: Claire Madigan
Production Coordinator: Anne Pulce

Concept Art: Remus & Kiki
Storyboard: Remus & Kiki
Character Design: Remus & Kiki
Colorboard: Turcin Soylu
Backgrounds: Turcin Soylu & Ines Fragueiro
Layout Posing: Angèle Legras
Lead Animation: Pierre Rutz
Animators: Roman Guillanton, Rénalya Mirande-Ney, Kaycee Nwakudu
Clean Up & Shadow References: Remus & Kiki
Animation Clean up: Pudoc
Conform: Leonard Ferrer
2D FX: Louis Quemeneur
Animation Interns: Jean Courtois, Lazarine Biaud
Compositing: Emilie Chouabe

Music / Sound Design / Audio Post: Antfood
Executive Creative Director: Wilson Brown
Executive Producer: Sue Lee
Creative Lead: Josh Heath
Composer: Bennett Eiferman
Composer: Dalton Harts
Composer/Audio Engineer: Linton Smith II
Producer: Charlie Blasberg
Production Coordinator: Katie Hansen