The Hope Level – Ogilvy (CANNES 2024)

Ficha Técnica:

 

Campaign -Let's Win This Phase - The Hope Level 

Client:   Hospital GRAACC 

Product: Institutional and platform

 

Agency: Ogilvy Brazil  

Creative Team:  

Chief Creative Officer: Sergio Mugnaini and Rafael Donato 

ECD: Mathias Almeida  

DC: Claudia Pimenta and Eduardo Doss
PR Ogilvy: Raphaela Brito  

Copywriter: Daniele Araújo, Pedro Alonso and Junior Silveira 

ART Team: Drielle Fulco, Anna Ibañez, Rodolfo Krupka and Isabelle Pinheiro

CONTENT CREATIVE TEAM: Natália Pires and Willem Carpo  

Head Of Clients:  Denise Caruso

Count Director: Camila Camargo

Account Supervisor: Daiane Gois

Account Executive: Marina Machado

Customer service intern: Bruna Rosa

 

Planner Team: 

Planning Supervisor: Giovanni Cozer

Planning Assistant: Karen Ferreira

 

CONTENT:

Head de content: Indra Sestini 

Content Strategist Director: Ton Oliveira 

Content Strategist: Stella Santana e Augusto Oliveira 

 

DATA INTELLIGENCE TEAM:

Data Research & insights: Pietro Queiroz

Data Research & Insight Sr.: Patricia Corazza

OPERATIONS:

Operations Director: Luis Velloso

RTV:    

Director of Producer: Fabiola Thomal

Producer: Francini Santiago 

 

Legal Manager: Guilherme Teixeira

3C GAMING:  

CEO: Renan Philip 

CCO: Paulo Aguiar 

DC: Lucas Pinheiro 

Art Direction: Lucas Pinheiro

Head of creative strategy: Giovanna Cartapatti

Head of Service: Marcelo Trivilato

Service: Rayanne Lourenço

Project Manager: Jéssica Benatto

Content planning: Matheus Viana

Head of Production: Stephan Natal

Producer: Raphael Filt

Lawyers: Victoria Cerioni and Anna Vitória Liporini

Streampack Design: Euller Araujo

Artistic Director: Yan Vinicius Schuawb

 

CREATORS:

MAP

Derponce

 

CONTENT:

Bruno "Nobru" Goes, Victor "Coringa" Augusto, Igor "Gorila" Alan, Henrique "Sharshock" Mancini, Letícia "Letiltz" Paz e Samira Close. 

FILM PRODUCTION - MAP

Image producer: Sailor Studio

Director: Luís Guilherme Chagas 

Director of Photography: Marcel Yokoda

Assistant: Victoria Sales

Audio Operator: Pietro Cersosimo

Executive Management: Luccas Oliveira and Gustavo “GGA” Almeida

Service: Leticia Cacace

Production Director: Letícia Cacace

Production Ass: Jessica Lopes

Production Ass: Fernanda Fernandes

Set production: Lucy Charlier

Object Production: Fernanda Fernandes

Gamer computer rental for the game: Altbit - Technology Rental 

Against rule: Arthur Moura 

Costume Production: Ragabesh Clothing

Transport: Agility transport

Children's license: Ferrari Faganello Law Firm

Post-production Coordinator: Luiz Alexandre “Ryan”

Assembler: Nildo Ferreira and Luís Guilherme Chagas

Color: Marcel Yokoda

Motion designer: Nathalia Ali and Rafael Matheus

 

AUDIO:

Sound Producer: Cabaret

Musical Direction: Bruno Guanabara

Composer: Guilherme Azem and Bruno Guanabara

Mixing: Gab Scatolin

Finishing: Bruno Guanabara and Mauro Kuschnir

Service: Ingrid Lopes, Junior Freitas and Bárbara Russiano.

Coordination: Verusca Garcia, Chandra Lima, Mavi Capelasso and Débora Mello