W+K cria vídeo de segurança para Delta Airlines

A Wieden+Kennedy de Nova York criou para a companhia aérea Delta Airlines um vídeo de segurança, identificado como "The Internetest safety video on the Internet".

O trabalho, que vai começar a ser exibido nos voos da Delta no dia 25, se inicia com um gato tocando teclado e está repleto de memes da web.

Recentemente, a Air France também experimentou uma abordagem diferente em suas instruções de segurança, com criação da BETC Paris (leia aqui).

Veja ainda ação elaborada pela Wunderman, que gerou vídeo de segurança diferente para a TAM (aqui).

Assista a um outro vídeo de segurança da Delta Airlines, também criado pela Wieden+Kennedy, com referências aos anos 80, aqui.

E espie vídeo de segurança anterior da Delta aqui e da Virgin, aqui. (Afê Maria)

Ficha Técnica:

Client: Delta Air Lines
—Project: "Pay Attention": The Internetest Safety Video
Agency: Wieden + Kennedy, New York
Executive Creative Directors: Susan Hoffman, David Kolbusz, Jaime Robinson
Creative Directors: Sean McLaughlin, John Parker
Copywriter: Ian Hart
Art Director: Perry Morton
Head of Content Production: Nick Setounski
Broadcast Producer: Cheryl Warbook, Luiza Naritomi
Interactive Producer: Jen Vladimirsky
Brand Strategist: Sam Matthews, Meranne Behrends
Account Team: Liz Taylor, Meghan Mullen, Lauren Smith
Project Manager: Lauren Amato
Business Affairs: Sara Jagielski, Keri Rommel
Traffic: Sonia Bisono, Rylee Millerd
Production Company: Arts & Sciences
Director: Matt Aselton
Managing Director: Mal Ward
Executive Producer: Marc Marrie
Producer: Zoe Odlum
Director of photography: Corey Walter
Editorial Company: Final Cut
Editor: JD Smyth and Jeff Buchanan
Post Producer: Mackenzie Alexander
Post Executive Producer: Lauren Bleiweiss
Editorial Assistant: Betty Jo
VFX Company: MPC
VFX Lead Flame: Marcus Wood
VFX Supervisors: Marcus Wood
Compositor: Jonathan McKee, Eric Conception, Carl Fong, Marcus White
VFX CG Artists: Bill Dorais, Andres Weber, Angela Carafas, Charlotte Bae, Grae Revell, Jacob Fradkin, Michael Nieves, Ty Coyle
Art Director: Diana Park
Designers & Animators: Colin Hess, Denis Moran, Leland Goodman, Tyler Gibb, Kim Dulane
Senior Producer: Matthew Loranger
Telecine Company: Company 3
Colorist: Tim Masick
Mix Company: Heard City
Mixer: Cory Melious
Producer: Natasha Alden
Music Company: Black Iris
Song: Clean Teef
—Project: "Pay Attention": The Internetest Safety Video – "Will It Blend" videos
Agency: Wieden + Kennedy, New York
Executive Creative Directors: David Kolbusz, Jaime Robinson
Creative Directors: Sean McLaughlin, John Parker
Copywriter: Ian Hart
Art Director: Perry Morton
Head of Content Production: Nick Setounski
Broadcast Producer: Luiza Naritomi
Interactive Producer: Jen Vladimirsky
Brand Strategist: Sam Matthews
Account Team: Liz Taylor, Meghan Mullen, Lauren Smith, Cait Collette
Project Manager: Lauren Amato
Business Affairs: Sara Jagielski, Keri Rommel
Production Company: Joint
Director of Photography: Chris Teague
2nd Camera: Zelmira Gainz
Line Producer: Mahalia Cohen
Editorial Company: Final Cut
Editor: Betty Jo Moore
VFX Company: Significant Others
Motion Graphic Designer: Phil Brooks
Flame Artist: Betty Cameron
Mix Company: Significant Others
Mixer: Terressa Tate