Best creative brand moves of 2020

Os editores da publicação Creativity, do norte-americano AdAge, destacaram as melhores campanhas de 2020 em uma lista que reúne 30 trabalhos considerados pelos profissionais do veículo os mais "fortes, divertidos e bem executados dos últimos 12 meses".

Confira abaixo o ranking, do 30º ao primeiro colocado:

30. L’Oreal: Because self-care is self-worth
Agency: McCann Paris

29. New York Magazine: I Voted Covers

28. Hellmann’s: Animal Crossing Island
Agency: Ogilvy Toronto

27. Babynames.com: Somebody's Baby

26. Libresse: Womb Stories
Agency: AMV BBDO

25. State Farm: ESPN ‘Last Dance’ Integration
Agency: ESPN CreativeWorks

24. Joe Biden for President: Silence him

23. NBA/Michelob Ultra/Microsoft: Courtside
Agency: FCB; Technology: Microsoft

22. New York MTA: Subway Map Redesign
Agency: Work & Co

21. Lego: Rebuild the World 2020

20. Ocean Spray: Nathan Apodaca TikTok Surprise

19. The New York Times: Incalculable Loss

18. Apple: Shot on iPhone Vertical Cinema by Damien Chazelle
Agency: TBWA/Media Arts Lab

17. Facebook: We're never lost if we can find each other
Agency: Droga5

16. Burberry: Singin' in the Rain

15. Patagonia: Vote the Assholes Out

14. Match.com: Match made in hell
Agency: Maximum Effort

13. Travis Scott: Astronomical

12. Epic Games: Nineteen-eighty-Fortnite

11. Twitter: Black Lives Matter Campaign

10. Jeep: Groundhog Day
Agency: Highdive

9. Uber: Delete Uber
Agency: Wieden and Kennedy

8. Dove: Courage is beautiful
Agency: Ogilvy Canada

7. McDonald’s: Favorite Meals
Agency: Wieden and Kennedy New York

6. Calm: CNN Election Night "Key Race Alert" Sponsorship

5. The Lincoln Project: Mourning in America

4. Burger King: Moldy Whopper
Agency: INGO, David Miami, Publicis

3. Beats: But do you love me
Agency: Translation

2. Nike: You Can't Stop Us
Agency: Wieden and Kennedy Portland

1. New York Times: Life Needs Truth
Agency: Droga5, New York

Confira todos os trabalhos, aqui.