A Happier Place

A atriz e empresária Kristen Bell foca nas mães exaustas durante a pandemia, com sua nova marca Happy Dance, de produtos de cuidados com a pele à base de canabidiol.

Em campanha criada pela Wieden+Kennedy de Portland, Bell apresenta a linha de produtos, criada em parceria com a marca Lord Jones, como um "bálsamo" para mães sobrecarregadas.

Dirigido por JJ Adler, da Ruckus Films, o comercial de lançamento (assista abaixo) traz Kristen perguntando sobre a sensação trazida por Happy Dance, enquanto ela passa o creme nas mãos em meio à sua sala de estar cheia de brinquedos. No estilo de publicidades de perfumes, o filme corta para uma cena surreal de Bell usando um vestido flutuante.

Ficha Técnica:

Client: Happy Dance

Spot: "A Happier Place"

Agency W+K Portland
Executive Creative Director Eric Baldwin
Creative Directors Azsa West and Darcie Burrell
Copywriter / Art Director Writer: Madeleine Trebenski
Art Direction: Matthew Carroll
Producer(s) Producer: Nicole Kaptur
Executive Producer: Hayley Goggin Avila
Art Producer: Shani Storey
Brand Management Brand Director: Marisa Weber
Brand Executive: Bree Jones
Creative Operations Manager Kate Oliver
Media Team Jason Strickland, Lisa Johnson, Melissa Meier, Chris Ableidinger,
Marcos Palacios, Lynn Nguyen, Ryan Stively
Brand Strategy Director Carly Starratt
Business Affairs Teresa Lutz
Traffic Joe Chaath
Design Director Karen Koch
Executive Design Producer Alicia Kuna
Design Producer Alex Sanchez
Designers Nick Humble, Danielle McCoy, Nagini Reddy, Leila Gatera
Production Specialist Designer Beth Schuenemann
Photographers Saskia Thomson, Shay Platz
Motion Lead Jeff Ackley
Motion Designer Adam Sirkin, Chris Huang, Neil Hilken
Retouching Lead Frazer Goodbody
Retoucher / 3D Artist Saskia Thomson, Greg Radich, Amy Ellars,
Frances Brown, Shay Platz
Copyediting Erica Nikolaidis

Production Company Ruckus Films
Director JJ Adler
DP Steven Chivers
Executive Producers Greg Jones
Bidding Producer Greg Jones
Line Producer Greg Jones

Editorial Company JOINT
Editor Kelly Lyon
Assistant Editor Ian DeVore
Managing Director Patty Brebner
Post Executive Producer Leslie Carthy
Post Producer Kathleen Russell

VFX Company JOINT
VFX Supervisor Leif Peterson
Lead Flame Leif Peterson
2D VFX Artists Kevin Alfoldy , Edward Lopez, Aidan Jung
VFX Executive Producers Nirad "Bugs" Russell
VFX Producer Sarah Usmen

Color Company JOINT
Colorist Jasmine Vazquez

Sound Design Company JOINT
Sound Designer Natalie Huizenga
Audio assistant N/A
Executive Producer Leslie Carthy

Mix Company JOINT
Audio Mixer Natalie Huizenga
Executive Producer Leslie Carthy