A-List & Creativity

O AdAge revela os finalistas da A-List & Creativity Awards, que reúne profissionais de agências, produtoras e empresas anunciantes, além de trabalhos que se destacaram no ano.

Entre os brasileiros que concorrem estão Fernando Ribeiro, da GUT, na categoria "Chief Strategy Officer of the Year"; Alexandre Abrantes, da FCB de Nova York, como "Creative Director of the Year" e a dupla Jungle, da Park Pictures, em "Director to Watch"; além dos trabalhos “Hidden Spots”, criado pela GUT São Paulo para Heinz, em "Experiential Campaign of the Year" e “The Impossible Combo”, da David São Paulo para Burger King, na categoria "Tiny But Mighty".

Os vencedores serão anunciados na cerimônia de premiação da A-List & Creativity Awards, no dia 24 de abril, em Nova York.

Confira abaixo a lista completa de finalistas:

BEST USE OF TIKTOK

• Chipotle Mexican Grill “Corn Kid”
Entrant: Day One Agency

• Heinz “Vegetarian Vampire”
Entrants: Wieden+Kennedy New York and 1stAveMachine

• State Farm “JakeTok”
Entrant: The Marketing Arm

• Taco Bell and Doja Cat “The Anti-Hero”
Entrant: Deutsch LA

• Tesco “Voice of the Checkout”
Entrant: BBH London

PRODUCTION

Agency Head of Production of the Year
• Will Dempster, Mischief @ No Fixed Address
• Michelle Headley, Alma
• Jen Passaniti, Highdive

Agency Producer of the Year
• Antonio Burnett, Wieden+Kennedy Portland
• Paul Roy, Deutsch LA
• Adam Sarraga, TBWA\Media Arts Lab

Director of the Year
• Juan Cabral, MJZ
• Kim Gehrig, Somesuch
• David Shane, O Positive

Director to Watch
• Fiona Jane Burgess, Smuggler
• Jungle, Park Pictures
• Joshua Kissi, division7
• Alfred Marroquín, Somesuch
• Ray Smiling, division7

Editorial Company of the Year
• Cabin Editing Company
• Final Cut
• Work Editorial

Music & Sound Company of the Year
• Barking Owl
• Field Day Sound
• Heavy Duty Projects
• Squeak E. Clean Studios

VFX Company of the Year
• Framestore

CREATIVE MARKETING

Best Brand/Product Launch
• Duolingo “High Valyrian Language Lessons”
Entrant: Duolingo

• Google Pixel x The New York Times “Picture Progress”
Entrant: Essence

• McDonald's “Adult Happy Meal”
Entrant: Wieden+Kennedy New York

• Tito's Handmade Vodka “Tito's in a Can”
Entrant: Arts & Letters Creative Co.

Best Brand Social Media Presence
• Chipotle Mexican Grill
• Popeyes
• Starface

Best Rebrand
• Flock Freight rebrand
Entrant: Flock Freight

• Hilton “It Matters Where You Stay”
Entrant: TBWA\Chiat\Day New York

• Ragú “Cook Like a Mother”
Entrant: Digitas

• Sports Illustrated Swimsuit “Pay With Change”
Entrant: Edelman

Best ROI: Work That Works
• Domino's “Carryout Tips”
Entrant: WorkInProgress

• McDonald's “Adult Happy Meal”
Entrant: Wieden+Kennedy New York

• Miller Lite “Beer Drops,” “Beernaments,” “Christmas Tree Keg Stand”
Entrant: Molson Coors

• Clé de Peau Beauté “Thirst Trap feat. Martha Stewart”
Entrant: Whalar

Brand CMO of the Year
• Andrea Brimmer, Ally
• Chris Brandt, Chipotle Mexican Grill
• Laura Jones, Instacart
• Sean Tresvant, Taco Bell

Brand Manager of the Year
• Lindsey Lindemulder, Merrell
• Albi Pagenstert, BMW
• Jess Vultaggio, Kraft Heinz
• Miguel Zorrilla, Ferrero North America's Butterfinger

DTC Brand of the Year
• Lovevery

Founder of the Year
• Sean Riley, Ryan Meegan and Jeff Klimkowski, Dude Wipes
• Nick Ajluni and Nick Guillen, Truff

PEOPLE

Account Manager of the Year
• Paanii Annan, Wieden+Kennedy Portland
• Emily Gale, TBWA\Media Arts Lab

Chief Creative Officer of the Year
• Greg Hahn, Mischief @ No Fixed Address
• Aaron Starkman, Rethink
• Shannon Washington, R/GA

Chief Strategy Officer of the Year
• Vita Harris, FCB
• Jeff McCrory, Mischief @ No Fixed Address
• Fernando Ribeiro, Gut

Creative Director of the Year
• Alexandre Abrantes, FCB New York
• Marques Gartrell and Brandon Henderson, Wieden+Kennedy New York
• Ant Nelson and Mike Sutherland, adam&eveDDB

Creative of the Year
• Kevin Daley, Duolingo
• Gabriel Sehringer, Droga5

Creative Technologist of the Year
• Jason Carmel, Wunderman Thompson
• Eli Ferrara, FCB Canada

Diversity & Inclusion Champion of the Year
• Reonna Johnson, VP and Director of Strategic Growth, Deutsch LA
• Jeff Marshall, Chief Diversity Officer, UM Worldwide
• Travis Montaque, CEO and Founder, Group Black

Media Planner of the Year
• Demian Brink, Mediahub
• Ryan Kefer, Spark Foundry

Social Lead/Community Manager of the Year
• Candice Beck, Chipotle Mexican Grill

Strategic Planner of the Year
• Chelsea Bruzzone, Goodby Silverstein & Partners
• Meghann MacKenzie, R/GA
• Tass Tsitsopoulos, Wieden+Kennedy New York

WORK

Best B2B Campaign
• Globant “Reinventing Consultancy”
Entrant: Gut Buenos Aires

• Sherwin-Williams “Speaking in Color”
Entrant: Wunderman Thompson

Best Work for Good: Brand
• ITV x CALM “The Last Photo”
Entrant: adam&eveDDB

• Dove “Toxic Influence”
Entrants: Ogilvy and Smuggler

Best Work for Good: Pro Bono/Nonprofit
• Ad Council “Love Has No Labels: Love Lives On”
Entrants: R/GA and Smuggler

• Grupo Estratégico PAE “Morning After Island”
Entrant: Ogilvy Honduras

Branded Entertainment/Content Campaign of the Year
• Apple “The Comeback”
Entrant: TBWA\Media Arts Lab Shanghai

• Apple “Escape From the Office”
Entrant: Smuggler

• Burberry “Night Creatures”
Entrant: Riff Raff Films

Craft of the Year
Note: While there are subcategories within Craft of the Year, only one overall winner will be awarded.

• Apple “Escape From the Office” (Film/TV/Video)
Entrant: Smuggler

• Burberry “Night Creatures” (Film/TV/Video)
Entrant: Riff Raff Films

• Michelob Ultra “McEnroe vs. McEnroe” (Digital/Tech)
Entrant: FCB New York

• Penguin Random House “Portuguese (Re)Constitution” (Print/Design/Out-of-Home)
Entrant: FCB Lisbon

Creative Data Campaign of the Year
• Black & Abroad “The Black Elevation Map”
Entrant: Performance Art

• Columbia Journalism Review “Are You Pressworthy?”
Entrant: TBWA\Chiat\Day

• Cox Communications “Project Convey”
Entrant: 180LA

Experiential Campaign of the Year
• Girls Who Code “DojaCode”
Entrant: Mojo Supermarket

• Heinz “Hidden Spots”
Entrant: Gut São Paulo

• Penguin Random House “The Unburnable Book”
Entrant: Rethink

Film/TV/Video of the Year
• Burberry “Night Creatures”
Entrant: Riff Raff Films

• Twix “Bears”
Entrant: DDB Chicago

• Uber Eats “Uber Don't Eats”
Entrant: Special U.S.

Idea of the Year
• ITV x CALM “The Last Photo”
Entrant: adam&eveDDB

• Grupo Estratégico PAE “Morning After Island”
Entrant: Ogilvy Honduras

Print/Design/Out-of-Home Work of the Year
• Apple TV+ “Ted Lasso: Public Displays of Encouragement”
Entrant: TBWA\Media Arts Lab

• British Airways “A British Original”
Entrant: Uncommon Creative Studio

• ITV x CALM “The Last Photo”
Entrant: adam&eveDDB

Social Campaign of the Year
• Heineken “Virtual Heineken Silver”
Entrant: Publicis Italy/Le Pub

• Heinz “Hot Dog Pact”
Entrant: Rethink

• Skittles “Apologize the Rainbow”
Entrant: DDB Chicago

Tech Innovation of the Year
• Cox Communications “Project Convey”
Entrant: 180LA

• Michelob Ultra “McEnroe vs. McEnroe”
Entrant: FCB New York

• Havas Creative, “Staybl”
Entrant: Havas New York and Havas Germany

Tiny But Mighty
• Burger King “The Impossible Combo”
Entrant: David São Paulo

• Grupo Estratégico PAE “Morning After Island”
Entrant: Ogilvy Honduras

• Matilda Bay “Rejected Ales”
Entrant: Howatson+Company Australia

Com AdAge.