A-List & Creativity

O AdAge revela os finalistas da A-List & Creativity Awards, que reúne profissionais de agências, produtoras e empresas anunciantes, além de trabalhos que se destacaram no ano.

Entre os brasileiros na lista estão Gabriel Schmitt, da Grey Global, na categoria "Chief Creative Officer of the Year"; Fernando Ribeiro, da GUT, finalista em "Chief Strategy Officer of the Year"; Bianca Guimarães (com seu dupla Kevin Mulroy), da Mischief@No Fixed Address, concorrendo como "Creative Director of the Year".

Dos oito criativos indicados a "Creative of the Year", metade é brasileira: Alexandre Kazuo e Lucas Ribeiro, da McCann de Nova York, além de Ricardo Matos e Patrick Matzenbacher, da Goodby Silverstein & Partners.

Já Bruno Barbieri e Diogo Valim, da Expedia, concorrem como "In-House Creative of the Year".

Entre as campanhas de agências brasileiras estão “EART4”, criação da AlmapBBDO para Pacto Global da ONU e B3, na disputa pelo título de "Best B2B Campaign"; “The Autism Journey”, da Africa Creative para Vivo, na categoria "Best use of AI"; e  “Mosquito vs. Mosquito”, da GUT São Paulo para QuintoAndar, em "Tech Innovation of the year".

“La Huracán Ramírez vs. La Piñata Enchilada”, criada pela TBWA\Media Arts Lab para Apple é finalista nas categorias "Branded Entertainment/Content Campaign of the Year", "Craft of the Year" e "Film/TV/Video of the Year". O trabalho traz na ficha técnica os brasileiros Pedro Prado (ECD), Raynier Santos (diretor de arte), Daniel Ogawa (diretor de criação associado), Ulisses Razaboni (diretor de criação), Fabiano Higashi, André Fukumoto e Dudu Barcelos (diretores de criação associados).

Os vencedores serão revelados em cerimônia de premiação que será realizada em Nova York, no dia 24 de abril.

Confira abaixo a lista completa de finalistas:

BEST USE OF TIKTOK

• Chipotle Mexican Grill “Fajita Quesadilla Hack”
Entrant: Day One Agency
• Google “Chrome Speed Challenge”
Entrant: ATTN
• Hilton “The Ad You Stay In”
Entrants: Influential and TBWA\Chiat\Day New York
• Paramount Pictures “Scream VI: Ghostface Unleashed”
Entrant: QYOU Media
• State Farm “The Big Game Came to Us”
Entrant: Infinity Marketing

PRODUCTION

Agency Head of Production of the Year
• Tasha Cronin, Johannes Leonardo
• Nick Setounski, Wieden+Kennedy

Agency Producer of the Year
• Wes Failk, Squarespace
• Roger Morán, Droga5
• Lauren O’Driscoll, Grey New York
• Amy Wertheimer, Mischief @ No Fixed Address

Director of the Year
• Alaska (Gustavo Moraes and Marco Laver), Iconoclast
• Kim Gehrig, Somesuch
• Tom Hooper, Smuggler
• Daniel Wolfe, Love Song

Director to Watch
• Bine Bach, Biscuit Filmworks
• Bradley & Pablo (Bradley Bell and Pablo Jones-Soler), Prettybird
• Will Dohrn, Love Song
• Courtney Phillips, London Alley
• Nim Kyong Ran, division7
• King She, Somesuch

Editor of the Year
• Joe Guest, Final Cut
• Jim Helton, Final Cut
• Nik Kohler, Cabin Editing Company
• Rich Orrick, Work Editorial

Editorial Company of the Year
• Cabin Editing Company
• Final Cut
• Work Editorial

Executive Producer of the Year
• Suzanne Hargrove, Prettybird
• Anna Hashmi, The Corner Shop
• Holly Vega, Biscuit Filmworks
• Seth Wilson, Somesuch

Music & Sound Company of the Year
• Barking Owl
• Human
• KO Music
• Walker

VFX Company of the Year
• Electric Theatre Collective
• Mathematic
• The Mill

CREATIVE MARKETING

Best Brand/Product Launch
• Domino’s “Emergency Pizza”
Entrant: WorkInProgress
• Doritos “Cool Ranch Papadia”
Entrant: TBWA\Chiat\Day New York
• McDonald’s “Grimace Shake”
Entrant: Wieden+Kennedy

Best Brand Social Media Presence
• Duolingo
• Sephora
• State Farm

Best Best Partnership/Collaboration
• Heinz’s Tomato Pasta Sauce x Absolut “Absolutely Heinz”
Entrant: VML
• Ford x Dickies x Sydney Sweeney “Built Ford Proud”
Entrant: Wieden+Kennedy
• Saucony x Galen College of Nursing “NIL Student Nurse Initiative”
Entrant: Doner
• Verizon x The Metropolitan Museum of Art “The Met Replica”
Entrant: Verizon

Best Rebrand
• EA Sports FC
Entrant: Uncommon Creative Studio
• Pepsi
Entrant: PepsiCo
• Toledo Museum of Art
Entrant: Lafayette American

Best ROI: Work That Works
• Eos “Skin So Soft Even Soft Things Think You’re Soft”
Entrant: Mischief @ No Fixed Address
• Lululemon “Dupe Swap”
Entrant: Edelman

Brand Manager of the Year
• Archit Mardia, Lenovo Yoga
• Carley Caldas, Eos

Brand CMO of the Year
• Tim Ellis, NFL
• Tariq Hassan, McDonald's USA
• Nicole Parlapiano, Tubi

Brand of the Year
• Domino’s
• Duolingo
• Squarespace
• Yeti

PEOPLE

Account Manager of the Year
• David Greisman, Rethink
• Socrates Papazoglou, McCann New York
• Kaki Pope, Johannes Leonardo
• Rachelle Roldan, TBWA\Media Arts Lab

Chief Creative Officer of the Year
• Nancy Crimi-Lamanna, FCB Canada
• Greg Hahn, Mischief @ No Fixed Address
• Gabriel Schmitt, Grey Global
• Aaron Starkman, Rethink

Chief Strategy Officer of the Year
• Jen Costello, TBWA\Worldwide
• Jeff McCrory, Mischief @ No Fixed Address
• Sean McDonald, Rethink
• Fernando Ribeiro, Gut

Creative Director of the Year
• Parker Adame and Matt Paterno, TBWA\Media Arts Lab
• Bianca Guimaraes and Kevin Mulroy, Mischief @ No Fixed Address
• George McQueen and Tom McQueen, Droga5

Agency Creative of the Year
• Geoff Baillie and Zachary Bautista, Rethink
• Kelsey Heard and Nell Stevens, Wieden+Kennedy New York
• Kazuo Kubo and Lucas Ribeiro, McCann New York
• Ricardo Matos and Patrick Matzenbacher, Goodby Silverstein & Partners

In-House Creative of the Year
• Bruno Barbieri and Diogo Valim, Expedia
• Pepe Hernandez, Squarespace
• Tammy Booth Schilling, PepsiCo

Creative Technologist of the Year
• Shan Jin, Goodby Silverstein & Partners
• Ivan Perez-Armendariz, Deutsch LA

Diversity & Inclusion Champion of the Year
• Saedra Bracy, Wieden+Kennedy
• Kristi Henderson, Anomaly
• Kai Deveraux Lawson, formerly of Dentsu Creative
• Josh Loebner, VML
• Rebecca Núñez, The MRN Agency
• Kimberly Scott, PepsiCo

Media Planner of the Year
• Nellie Murray, Carmichael Lynch
• Hailey Riggle, VaynerMedia LA
• Jason Strickland, Wieden+Kennedy Portland

Social Lead/Community Manager of the Year
• Gissele Alzate, Truff
• James Clarke, PepsiCo

Strategic Planner of the Year
• Elise Alverson, Ogilvy
• Jorge Becerra, Alma
• Clare Hines, 72andSunny
• Melissa Jackson-Parsey, R/GA

Campaign of the Year
• Ikea “Proudly Second Best”
Entrants: David Madrid and Ingo Hamburg
• Levi’s “The Greatest Story Ever Worn”
Entrant: Droga5
• McDonald’s “Grimace's Birthday”
Entrant: Wieden+Kennedy
• Vow “The Mammoth Meatball”
Entrant: VML

Best B2B Campaign
• Corona “Corona Extra Lime”
Entrant: David
• Heinz Ketchup “Tip for Heinz”
Entrant: Mischief @ No Fixed Address
• Tubi “The Call To Action”
Entrant: Mischief @ No Fixed Address
• UN Global Compact x B3 “EART4”
Entrant: Almap BBDO

Best Use of AI
• Dalí Museum “The Dream Tapestry”
Entrant: Goodby Silverstein & Partners
• Michelob Ultra “Dreamcaster”
Entrant: Helo
• Samsung “Unfear”
Entrant: Cheil Worldwide
• Vivo “The Autism Journey”
Entrant: Africa Creative
• WWF “The Future of Nature”
Entrant: Uncommon Creative Studio

Best Work for Good: Brand
• AT&T “Sound of Silence”
Entrant: Translation
• Activision’s Call of Duty “Loot for Good”
Entrant: David New York
• Dove “The Cost of Beauty”
Entrant: Ogilvy
• Eurofarma “Scrolling Therapy”
Entrant: Dentsu Creative

Best Work for Good: Pro Bono/Nonprofit
• Courageous Conversation Global Foundation “Driving While Black”
Entrant: Goodby Silverstein & Partners
• Foundation to Combat Anti Semitism “#StandUpToJewishHate”
Entrants: Mindshare and VML
• STIR “Untangling the Politics of Hair”
Entrant: FCB India
• ChildFund “#TakeItDown”
Entrant: Wrthy

Branded Entertainment/Content Campaign of the Year
• Apple “La Huracán Ramírez vs. La Piñata Enchilada”
Entrant: TBWA\Media Arts Lab
• Arc’teryx “109 Below”
Entrant: Stept Studios
• Noblex “El Gerente”
Entrant: Gut Buenos Aires
• U.S. Bank “Translators”
Entrant: McCann Worldgroup

Craft of the Year
• Apple “Fuzzy Feelings”
Entrant: TBWA\Media Arts Lab
• Apple “La Huracán Ramírez vs. La Piñata Enchilada”
Entrant: TBWA\Media Arts Lab
• Levi’s “The Greatest Story Ever Worn”
Entrant: Droga5
• The New York Times “More of Life Brought to Life”
Entrant: Droga5

Creative Data Campaign of the Year
• Honest Eggs Co. “FitChix”
Entrant: VML
• PedidosYa “World Cup Delivery”
Entrant: Gut Buenos Aires
• Stella Artois “The Artois Probability”
Entrant: Gut Buenos Aires

Experiential Campaign of the Year
• Chick-fil-A, “The Brake Room”
Entrant: McCann New York
• Oreo “Oreocodes”
Entrant: VML Commerce
• Verizon x The Metropolitan Museum of Art “The Met Replica”
Entrant: Verizon

Film/TV/Video of the Year
• Adidas “The Original Impossible”
Entrant: Opinionated
• Apple “Fuzzy Feelings”
Entrant: TBWA\Media Arts Lab
• Apple “La Huracán Ramírez vs. La Piñata Enchilada”
Entrant: TBWA\Media Arts Lab
• Ikea “Proudly Second Best”
Entrants: David Madrid and Ingo Hamburg
• Levi’s “The Greatest Story Ever Worn”
Entrant: Droga5

Print/Design/Out-of-Home Work of the Year
• British Airways “A British Original”
Entrant: Uncommon Creative Studio
• Heinz “Ketchup Fraud”
Entrant: Rethink
• Ikea “Proudly Second Best”
Entrants: David Madrid and Ingo Hamburg
• Volkswagen “The Bus Is Back”
Entrant: Johannes Leonardo

Social Campaign of the Year
• BMO “NXT LVL”
Entrant: FCB Canada
• Dove “#TurnYourBack”
Entrant: Ogilvy
• Heinz “Seemingly Ranch”
Entrant: Rethink
• Hilton “The Ad You Stay In”
Entrant: TBWA\Chiat\Day New York

Tech Innovation of the Year
• AT&T “Sound of Silence”
Entrant: Translation
• Honest Eggs Co. “FitChix”
Entrant: VML
• Mastercard “Where to Settle”
Entrants: McCann New York and McCann Poland
• Michelob Ultra “Dreamcaster”
Entrants: FCB New York and Helo
• QuintoAndar “Mosquito vs. Mosquito”
Entrant: Gut São Paulo

Tiny But Mighty
• Blockbuster “’Til The Bitter End”
Entrant: Atlantic New York
• Coors Light “Lights Out”
Entrant: Rethink
• Heinz “Seemingly Ranch”
Entrant: Rethink
• Rover “To My Hooman”
Entrant: Little Hands of Stone

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