A Little Love

A operadora AT&T pretende compartilhar um pouco de amor enquanto o difícil ano de 2020 está chegando ao fim e aguardamos o ano novo com esperança.

O comercial (assista abaixo), voltado ao mercado norte-americano, traz diversas pessoas se unindo para cantar a música "Put a Little Love in Your Heart", de 1969 e conta com a participação especial do jogador de basquete LeBron James.

A criação é da BBDO Los Angeles.

Ficha Técnica:

CLIENT
CLIENT: AT&T

SVP, ADVERTISING AND MARKETING COMMUNICATION: Valarie Vargas

VP, ADVERTISING AND SOCIAL MEDIA: Marc Burns

DIRECTOR, ADVERTISING: Dave Brown

SR. MANAGER, ADVERTISING: Stephanie Mejia

AVP, DIGITAL STRATEGY AND PERFORMANCE: Melissa Smith

DIRECTOR, PERFORMANCE ADVERTISING: Jillian Ramirez

SR. PERFORMANCE MARKETING MANAGER: Kaeleigh Morrison

DIRECTOR, DIVERSITY ADVERTISING: Mariel Llenza

AVP, MEDIA STRATEGY, GLOBAL MARKETING ORGANISATION: Sabina Ahmed

DIRECTOR, MEDIA STRATEGY, GLOBAL MARKETING ORGANISATION: Scott Klatskin

SR. MANAGER, MEDIA STRATEGY, GLOBAL MARKETING ORGANISATION: Esther Rim

AGENCY
AGENCY: BBDO

CHIEF CREATIVE OFFICER, WORLDWIDE: David Lubars

CHIEF CREATIVE OFFICER, OMNICOM FOR AT&T: Matt MacDonald

EXECUTIVE CREATIVE DIRECTORS: David Povill and David Cuccinello

GROUP EXECUTIVE PRODUCER: Julie Collins

EXECUTIVE PRODUCER: Whitney Husnik

PRESIDENT BBDO LA & GLOBAL CLIENT LEAD: Rachel Nairn

MANAGING DIRECTOR: Julien Lemoine

AT&T ACCOUNT LEAD: Stacia Parseghian

SENIOR DIRECTOR: Laura Perrizo

ACCOUNT DIRECTOR: Guilherme Pimentel

ACCOUNT SUPERVISOR: Claire Sommer

ACCOUNT EXECUTIVE: Troy Hudson

ASSISTANT ACCOUNT EXECUTIVE: Bobby Walker

CHIEF STRATEGY OFFICER: Crystal Rix

HEAD OF STRATEGY: Tim Millar

COMMUNICATIONS PLANNING DIRECTOR: Mac Russell

PLANNING DIRECTOR: Reza Rostampisheh

BRAND PLANNER: Madeleine Reeves

PROJECT MANAGER: Cornelia Berg

AGENCY: CRITICAL MASS

EXECUTIVE CREATIVE DIRECTOR: Frank Dattalo

CREATIVE DIRECTOR: Cori Donohoe

ASSOCIATE CREATIVE DIRECTOR: Heather Rosen and Trey Tyler

EXECUTIVE PRODUCER: Sydney Woodman

PRODUCER: Cale McArthur

EDITOR: Ryan Bouman

CLIENT PARTNER: Heather Livengood

ACCOUNT DIRECTOR: Austin Tatum

PROGRAM DIRECTOR: Laurie Ma

SENIOR PRODUCER: Amy Damus

PROJECT MANAGER: Melissa Cavaliere

AGENCY: HEARTS & SCIENCE

MANAGING EXECUTIVE DIRECTOR: Mike Venables

EXECUTIVE DIRECTOR, AT&T CONSUMER MEDIA: Shanae Johnson

EXECUTIVE DIRECTOR, DIGITAL STRATEGY: Theresa Fromm

SENIOR DIRECTORS, STRATEGY: Christiana Messina and Brian Diamond

DIRECTOR, STRATEGY: Alex Ornstein

ASSOCIATE DIRECTOR, STRATEGY: Brook Hauge

PRODUCTION
PRODUCTION COMPANY: The Corner Shop

DIRECTOR: Peter Thwaites

EXECUTIVE PRODUCERS: Anna Hashmi and Jay Shapiro

PRODUCER: Suzie Greene-Tedesco

EDITORIAL: WORK Editorial

EP: Marlo Baird

POST PRODUCER: Brian Scharwath and Paloma Wodehouse

EDITOR: Neil Smith and Leah Turner

AE: Oliver Hecks and Will Nguyen

VFX: Preymaker | Creative + Technology

MAKERS: Angus Kneale, Melanie Wickham, Verity Grantham, Greg Cutler, Matt Tremaglio, Simon Holden, Randy Krueger, John Haley, Ben Weaver, Devan Maura Saber

ARRANGEMENT: Walker Music

EXECUTIVE PRODUCER: Sara Matarazzo, Stephanie Pigott

PRODUCER: Danielle Soury