A Lot In Common

As atrizes Demi Moore e Mila Kunis mostram que têm muito em comum - e brincam sobre o relacionamento com Ashton Kutcher (Demi é ex-namorada e Mila, atual esposa do ator) - na nova campanha da gigante das telecomunicações AT&T, que promove a internet de alta velocidade da empresa.

No primeiro comercial (assista abaixo), Kunis e Moore estão, separadamente, participando de uma reunião do ensino médio. Ambas esperam ganhar um prêmio de "Most Notable Alum". Elas ficam chocadas ao se encontrarem no caminho para o palco e igualmente surpresas quando o troféu vai para uma mulher comum.

Segundo a marca, Demi e Mila realmente frequentaram a Fairfax High School, e parece que elas não sabiam disso até que a AT&T chamasse a atenção das "celebridades" para o fato.

Um segundo filme contará com a participação da atriz Sofia Vergara e um terceiro trará a empresária Barbara Corcoran.

Os filmes serão veiculados nos mercados da AT&T Fiber em mais de 70 áreas metropolitanas nos EUA, incluindo Los Angeles, São Francisco, Atlanta e Dallas.

Além dos comerciais para TV e para o meio digital, a estratégia inclui social media, áudio e peças para mídia out of home.

Na ficha técnica está a brasileira Daniela Vojta, Executive Creative Director da BBDO de NY.

Ficha Técnica:

Client : AT&T
Agency : BBDO-New York
Director : Jess Coulter
Production Company : O Positive
Chief Marketing & Growth Officer : Kellyn Smith Kenny
SVP Advertising & Creative Services : Valerie Vargas
VP Advertising & Social Media : Marc Burns
AVP Consumer Advertising : Melissa Smith
Director Advertising : Sujei Sierra
Lead Manager Advertising : Aaron Schwartz
Marketing Associate Advertising : Javier Gutierrez
Chief Creative Officer : Matt Miller
EVP Executive Creative Director : David Cuccinello
EVP Executive Creative Director : David Povill
Executive Creative Director : Rick Utzinger
Creative Director : Rob Anton
EVP Group Executive Producer : Julie Collins
Executive Producer : Becky Reagan
Music Executive Producer : Melissa Chester
Senior Integrated Business Manager : Meg Foley
Managing Director : Julien Lemoine
EVP Senior Director : Dion Aralihalli
VP Account Director : Rebecca Wojcicki
Account Supervisor : Nate Pouley
Account Executive : Bobby Walker
EVP Cost Consultant : Harvey Lewis
SVP Business Marketing : Alicia Dietsch
VP Corporate Brand Marketing : Sandra Howard
AVP AT&T Business : Pat Heeter
AVP Corporate Brand Marketing : John Starkweather
Director Marketing Communications : Andriana Davis
Lead Marketing Manager : Lindsay Ellis
Marketing Manager : Carie Jenson
President : Rachel Nairn
Chief Creative Officer : Matt Miller
Executive Creative Director : Susan Young
Executive Creative Director : Daniela Vojta
Creative Director : EJ Lee
Creative Director : Joey Monteverde
Creative Director : Joey Castillo
Senior Copywriter : Harley Kane Villena
Senior Designer : Taylor Kline
Sr. Project Manager : Ilene Echavarria
EVP Group Executive Producer : Julie Collins
Producer : Sasha White
Producer : Megan Wattie
Producer : Vince Varga
Managing Director : Kathryn Brown
SVP Senior Director : Sarah Morrison
Account Director : Ashley Chase
Account Supervisor : Tori Reed
Account Executive : Carlyn Fox
Business Affairs : Meg Foley
Chief Marketing & Growth Officer : Kellyn Smith Kenny
SVP Advertising & Creative Services : Valerie Vargas
VP Advertising & Social Media : Marc Burns
AVP Consumer Advertising : Melissa Smith
Director Advertising : Sujei Sierra
Lead Manager Advertising : Aaron Schwartz
Marketing Associate Advertising : Javier Gutierrez
Chief Creative Officer : Abe Garcia
Managing Director : Lonnie Limon
Group Account Director : Beatrice Sagaria Rossi
Account Director : Mike Marinero
Account Supervisor : Alex Castro
Account Executive : Jessica Ramirez
Creative Director : Juan Camilo Valdivieso-Martinez
Art Creative Director : Carlos Ortega
Sr. Art Director : Daniel Vicente
Executive Producer : John Costlello