A Magia Acontece

Como parte da plataforma “A Magia Acontece”, a Coca-Cola apresenta uma ativação criada pela David Miami, no recém-lançado “3D Deep Iconic”, equipamento da JCDecaux para campanhas em 3D. O painel eletrônico está localizado no Terminal 3 do Aeroporto Internacional de Guarulhos, em São Paulo.

Na peça, a personagem da arte “Moça Com Brinco de Pérola”, de Vermeer, transforma uma Coca-Cola digital em uma bebida de verdade para quem estiver próximo ao painel (assista ao vídeo que apresenta a ação, abaixo).

O equipamento tem formato de “U” e com borda infinita. Segundo a JCDecaux, as quatro telas em LED "elevam a perspectiva de visão e dão ângulo para a perspectiva 3D em diversos pontos do saguão". Trata-se do primeiro equipamento 3D da empresa de mídia OOH na América Latina.

A ação faz integra a nova campanha global “Obra de Arte (Masterpiece)”, criada pela Blitzworks (leia e veja anterior sobre o assunto aqui).

Ficha Técnica:

Agency: DAVID Miami

Client: Coca-Cola

Global CCO & Partner: Pancho Cassis

Global COO: Sylvia Panico

Managing Director: Ricardo Honegger

CCO: Rafael Donato

Group Creative Director: Alejandro Juli

Art Director: Seiji Wakabayashi

Copywriter: Thomas Nitti

Head of Production: Brenda Morrison Fell

Sr. Producer: Natasha Louckevitch

Senior Business Affairs Manager: Barbara Karalis

Business Affairs Manager: Catalina Peña

Head of Account: Carolina Viera

Group Account Director: Rafael Giorgino

Account Supervisor: Alicia Talavera

Account Executive: Patricia Menendez

Global Chief Strategy Officer: Paula Vampre

Senior Strategist: Vanessa Amaral

Head of Innovation and Technology: Toni Ferreira

Global PR Director: Sandra Azedo

Client credits

Head of Global Creative Strategy & Content: Pratik Thakar

Director, Content and Creative: Chase Abraham

Director Creative Strategy: Luciana Mendes

Senior Creative Strategist : Mariana Manso

Content Producer and XP Director: Erika Wolthers

Media Manager: Maria Luisa Kruel

Marketing Senior Manager: Mariana David

GFX /3D Animation – Blunt Action

Creative Director: Richard Hampton

Executive Producer: Ethan Jakab

Designer: Jared Bellon

Production Company

Case Study – Sailor Studio

Executive Producer: Luccas Oliveira, Gustavo “GGA” Almeida, Leticia Cacace

Director/Creative Director: Luís Guilherme Chagas

Set Producer: Lucy Charlier

Set Producer Ass.:Juliana Millan

Production Manager: Gustavo Veloso

Production Coordinator: Fernanda Fernandes

DOP: Reginaldo Luca - Naldinho

1st AD: João Victor Quattrucci

2st AD: João Artur dos Santos

Post-Production

Executive Post Producers: Luccas Oliveira, Gustavo “GGA” Almeida

Post-Production Coordinators: Luiz Alejandre “Ryan”, Rafael Matheus

Editor: Luís Guilherme Chagas

Assistant Editor: Nildo Ferreira

Art Director: Teidy Nakao

Colorist: Reginaldo Luca - Naldinho

2D Animator: Rafael Matheus, Vitor Mendes, João Mateus

Recording Mixer: Chico Castellano

Coke Delivery Device/Machine - Bizsys

CEO: Rodrigo Cassino

Mechanical Engineer: Fernando Berengut

Assistant Mechanical: Odailton Correa

Electronic Enginner: Reginaldo Amorin

Assistant Electronic: Natan Santana

JCDecaux

Sales Director: João Binda

Sales Head: Adroaldo Gomes

Sales Head: Paolo Azevedo

Sales Manager: Denise Ribeiro

Sales Manager: Bruno Padilha

Sales Executive: Silvia Spritzer

Sales Executive: Carla Almeida

Innovation Coordinator: Paula Soares

Media Agency: OpenX

Head of Media: Vanessa Giannotti

Media Director: Carla Dart

Media Supervisor: Maria Luiza Coutinho

Media Analyst Jr.: Marcella Cardoso

Media Supervisor: Gabriela Machado

Media Manager: Ludymila Lopes

Senior Media Analyst: Adriano Alves

Blitzwork Credits: Agency created Masterpiece Spot

Global Chief Creative Officer: Ajab Samrai

Global Chief Commercial Officer: Michael Faust

Global Chief Executive Officer: Marcus Brown

Project Manager: Bryan Obonyo