A Theatre of Memories

O Toyota promove o modelo Avanza na campanha "A Theatre of Memories", criada pela Ogilvy de Singapura.

O filme (assista abaixo) defende que o carro é "parte da família" ao exibir pessoas usando o carro para ir à praia, ao supermercado, em escapadelas noturnas e em outros tipos de passeios.

O público ouve os pensamentos individuais de cada membro da família, enquanto o comercial pretende capturar a adaptabilidade do Avanza a diferentes momentos.

As filmagens ocorreram durante cinco dias, em Bangkok e Rayong (Tailândia).

Ficha Técnica:

Client: Toyota Motor Asia Pacific Pte Ltd
General Manager: Jaja Ishibashi
Project Lead: Miranda Zhang
Manager : Kenix Loh
Senior Marketing Specialist: Eri Kojima
Agency: Ogilvy Singapore in partnership with Hogarth Worldwide
Executive Group Director: Chelsea Radford
Account Manager: Charmaine Lim
Creative Director: Paul Kemp
Creative Director: Elrid Carvalho
Associate Creative Director: Dana Lim
Executive Producer – Film: Abby Hunt
Head of Motion: Jacinta Loo
Art Director: Weilun Chong
Head of Moving Images: Jacinta Loo
Junior Art Director: Julia Batrisyia
Production Company: Sweetshop, Thailand
Directors: Christian McKenzie & Patrick Chen
DOP: Stuart Dryburgh
Managing Director: Laura Geagea
Executive Producer: Penny Woo
Producer: Augustine Fernandes
Line Producer: Sirichon Pongsaengson
Production Manager: Janjira Supawong
Art Director: Pallop Chomthaworn
Offline Editor: Pang Wei Fong
Offline Editor: Ben Hiew
Post Production: Heckler, Singapore & Sydney
Executive Producer: Vanessa Thomas
Head of Production: Amy Jarman
Producer: Xin Zheng
Colourist: Paul Harrison, Freefolk London
Audio Post-Production: KOM (Kay/Oskwarek Music)
Music Composer: Anné Kulonen
Sound Studio: Grand Central Recording Studios (GCRS), UK
Senior Sound Designer: Tom Pugh
Senior Audio Producer: Molly Butcher