Actually, it’s Ikea

Com o objetivo de evidenciar os preços acessíveis da Ikea, o anunciante apresenta campanha no mercado canadense, que faz uma paródia da publicidade de marcas de segmentos como moda, perfume e bebidas, para depois revelar que se tratam de comerciais da rede varejista de móveis.

Criados pela Rethink, do Canadá, os filmes (assista abaixo) usam cenas comuns encontradas em propaganda de marcas de estilo de vida de alto padrão para celebrar a alta qualidade e o design acessível dos produtos Ikea.

No final, os comerciais revelam: "Actually, it's Ikea", destacando o preço do produto em questão.

Ficha Técnica:

Brand
IKEA Canada

Marketing Manager
Jonelle Ricketts

Marketing
Jacqueline Wark

Marketing Specialist
Patrick Dennis

Marketing
Carlo Franco

Media Manager
Vanessa Herz

Media Manager
Samantha Loosley

Media Manager
Agamemnon Spiridoulias

Engagement
De'ana Torresan

Designer
Sophie Harrison

Designer
Chynna Morrison

Agency / Creative
Rethink

Chief Creative Officer
Aaron Starkman

Chief Creative Officer
Mike Dubrick

Group Creative Director
Robbie Percy

Group Creative Director
Caroline Friesen

Group Creative Director
Geoff Baillie

Group Creative Director
Zachary Bautista

Creative Director
Karine Doucet

Copywriter
Rachel Taylor

Copywriter
Julie Day-Lebel

Art Director
Chloe Shapiro

Chief Strategy Officer
Sean McDonald

Strategy Director
Emma Bayfield

Group Account Director
Kiara Wilson

Account Director
Tori Zenko

Account Director
Catherine B. Mainville

Account Supervisor
Rachel Rava

Account Supervisor
Queenie See

Broadcast Producer
Nadya MacNeil

Integrated Producer
Narine Artinian

Production
Scouts Honour

Executive Producer
Rita Popielak

Executive Producer
Simon Dragland

Director
Mark Zibert

Director of Photography
Eric Kaskens

Line Producer
Rita Popielak

Line Producer
Simon Dragland

Production Designer
Jordan Worth

Stylist
Chareese McLaughlin