Adicione uma camisinha

No Dia Mundial de Combate à AIDS, celebrado na terça-feira (01º), a Fundação MTV Staying Alive lançou um teclado com emojis personalizados de camisinhas, para o envio de mensagens com conteúdo sexual (sexting).

Para baixar o teclado nos sistemas iOS e Android, acesse o site Safe Sext.

A Y&R New York criou para a Fundação MTV filmes (assista abaixo), que dão vida aos emojis. Uma camisinha gigante se junta a eles e a assinatura completa: “Transforme as preliminares em um ménage. Adicione uma camisinha”.

Dirigidos por Angus Wall, ganhador do Oscar de Melhor Edição pelos filmes "A Rede Social" e "Millenium: Os Homens Que Não Amavam as Mulheres", os vídeos têm produção da Elastic/Pecubu.

Ficha Técnica:

Client: MTV/Staying Alive Foundation
SVP, Social Responsibility, Viacom International Media Networks and Executive Director, MTV Staying Alive Foundation: Georgia Arnold
VP, Creative Director, Social Responsibility, Viacom International Media Networks: Julie Allen

Agency: Y&R New York
Global Chief Creative Officer: Tony Granger
Chief Creative Officer: Leslie Sims
VP, Group Creative Director: Nathalie Brown
Associate Creative Director: Kate Lummus
Executive Director of Integrated Production / Producer: Greg Lotus
Digital Producer: Catherine Patterson
Head of Design: Hamish Mcarthur
Chief Strategy Officer: Dick deLange
Strategy Director: Mary Mazza
Strategists: Alison Geraghty, Ethan Scott
Account Management: Ruchi Ruparel, Tre Jordan

Production Company: Elastic
Director: Angus Wall
Executive Producer: Jennifer Sofio Hall
Producer, Live Action: Kelly Christensen
Designers: Lyn Cho, Erika Bird, Jon Foresman
Art Director: Leanne Dare
Costume Designer: Casey Storm

Editorial: Rock Paper Scissors
Editor: Austyn Daines
Executive Producer: Angela Dorian
Producer, Post Production: Helena Lee

Music: Travis+Maude
Executive Producer: Kala Sherman
Creative Director/Composer: David Wittman

Emoji Keyboard Developer:
Snaps
Founder: Vivian Rosenthal
CEO: Christian Brucculeri
CIO: Dan Kaufman
Head of Product: Austin Bone
Director of Client Services: Chris Brown

Modstar
Biagio Goetzke - EP, Modstar
Alex Sheyn - Designer, Modstar

Photographer:
Olivia Bee