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Heat reimagina músicas em campanha de seguradora
A agência Heat, da Deloitte Digital, reimagina músicas em campanha criada para CSAA Insurance Group nos EUA.
Protagonizados pelos atores Sarah Egger e Ernest Adriaansz, os filmes (assista abaixo), dirigidos por Dave Mayers, da Radical Media, trazem versões de sucessos de Air Supply e K-Ci & Jojo, interpretadas por Lucy Woodward e Ronald Evans, para promover os diferentes tipos de seguros da AAA.
Na ficha técnica estão os brasileiros Jones Krahl e Milton Correa, ECDs da Heat.
Ficha Técnica:
CSAA Insurance Group
Service Like You :30, :15, :6
All Out of Love :30, :15, :6
Client
CSAA Insurance Group
Chief Marketing Officer: Linda Goldstein
Vice President External Affairs, Corporate Communications, Brand: Danielle Cagen
Creative and Brand Strategy Leader: Carrie Hack
Senior Program Manager: Stephanie Fitzgerald
Agency
Deloitte Digital’s Heat
Executive Creative Directors: Milton Correa, Jones Krahl, Elaine Cox
Senior Copy Writer: Scott Menzie
Senior Art Director: Candace Faircloth
Managing Director: Aaron Lang
Head of Account Management: Olivia Balicki
Account Director: Matt Porter
Account Supervisor: Cameron Hogan
Account Executive: Oliver Kiss
Chief Strategy Officer / General Manager: Justin Cox
Group Strategy Director: Jen Watts-Welsh
Strategy Director: Ryan Ouyoumjian
Head of Production: Elisa Moore
Executive Producer: Daniel Roversi
Production
Radical Media
Director: Dave Meyers
Director of Photography: Sebastian Blenkov
President: Frank Scherma
Executive Producer: Jim Bouvet
Executive Producer: Rok Bukovec (Division Films)
Producer: Lisa Brugliera
Line Producer: Benjamin Begovic (Division Films)
Music, Sound Design & Mix:
Premier Music Group
Music Supervisor: Aaron Mercer
New Math Music
Composers: Dan Sammartano (Service Like You), Jared Hunter (All Out of Love)
Mix & Sound Design: Joseph Spallina
Creative Directors: Raymond Loewy, David Wittman
Executive Producer: Kala Sherman
Producer: Jake Falby
Editorial:
Cabine Editorial
Editor: Greg Scruton
Executive Producer: Remy Foxx
Producer: Katy Lester
Finishing
Jamm Visual
VFX Supervisor / Lead Flame: Jake Montgomery
VFX Supervisor / Lead CG: Andy Boyd
Flame Artist: Mark Holden
Flame Artist: Patrick Munoz
Flame Artist: Glyn Tebbutt
Flame Artist: Steve Cokonis
Lead CG Artist: Brian Burke
Lead CG Artist: Zachary DiMaria
CG Artist: Ben Martin
CG Artist: Connie Ho
Producer: Ashley Greyson
Executive Producer: Asher Edwards
Color
Company 3
Colorist: Stefan Sonnenfeld
Producer: Gabriel Wakeman
Actors/Singers
Service Like You Vocalist: "truth city" a.k.a Ronald Evans
Service Like You Actor: Ernest Adriaansz
All Out of Love Vocalist: Lucy Woodward
All Out of Love Actor: Sarah Egger