Always Around the Corner

Para mostrar que sempre está próximo do consumidor, o McDonald’s do Canadá apresenta a campanha “Always Around the Corner”, criada pela agência Cossette.

A proposta é mostrar que, mesmo quando os consumidores mudam de casa, os Arcos Dourados estão sempre por perto.

Composta por peças para mídia impressa e digital, a comunicação emprega o formato “Onde está Wally?” para convidar o público a interagir com o conteúdo. "Find us nearly", convida a rede de fast food.

Ficha Técnica:

McDonald’s Canada
Senior marketing director, brand strategy: Mélissa Hains
Marketing director: Suzanne Grondin
Regional marketing supervisor: Noémie Duchesne
Cossette
Chief creative officer, Cossette East: Anne-Claude Chénier
Executive creative director: Alexandre Gadoua
Creative director, craft and production: Alex Jutras
Associate creative director: François-Julien Rainville, Philippe Brassard
Art directors: Guillaume St-Hilaire, François Hiron
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Copywriters: François-Julien Rainville, Philippe Brassard, Steven Morie
Director, business lead: Natalie Azoulay
Product manager: Catherine Benda
Agency production (Septième): Laurence Houle
Consulat (production house)
Producer: Éliane Sauvé
Photographer: Jocelyn Michel
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Set designer: Sylvain Lemaître
Head of lighting: Olivier Racine
Photo assistant: Jean-Christophe Jacques
Set design assistants: Émilie Beaumier, François Bernier
Coordinator: Marie-Clarys Taillon
Retoucher: Béatrice Munn
Media agency: OMD