America

A Deutsch assina para Volkswagen nova campanha, cujo comercial principal, "America" (assista abaixo), começa mostrando uma família que perde seu avô.

Seus parentes fazem uma viagem de costa a costa pelos EUA, dirigindo a nova SUV Atlas 2018, com sete lugares, para jogar as cinzas do falecido no Oceano Pacífico.

A comunicação é composta por diversos outros filmes, embalados por diferentes versões da música "America", de Simon & Garfunkel.

A versão de 90 segundos do comercial está sendo exibida nos cinemas norte-americanos, enquanto que os outros filmes estão sendo veiculados na TV.

Ficha Técnica:

Client: Volkswagen of America
Agency: Deutsch
Campaign: “America”

Client credits
President, CEO: Hinrich Woebcken
SVP, Marketing: Vinay Shahani
Director, Marketing Communications and Media: Jennifer Clayton
Advertising Manager, VW Marketing: Chanel Barresi
Brand Advertising Senior Specialist: Tammy Nguyen

Agency credits
Chief Creative Officer, North America: Pete Favat
Executive Creative Director: Todd Riddle
Group Creative Director: Heath Pochucha
Creative Director: Zaid Al-Asady
Associate Creative Director/AD: Lindsey King
Copywriter: Paul Sincoff (America, Blanket and Bumble)
Art Director: Scott Brown (America, Blanket and Bumble)
Creative Director/Art Director: Paul Oberlin (Sleeps Six)
Creative Director/Copywriter: Matt Sherman (Sleeps Six)
Copywriter: Jeb Quaid (Intersection, Maps and Parents)
Copywriter: Jessica Schnurr (Coast to Coast)
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Margaret Nickerson
Senior Integrated Producer: Ali Issari
Associate Producer: Kayla Laufer
Music Supervisor: Eryk Rich
Music Supervisor: Chase Butters

Group Account Director: Tom Else
Account Director: Alex Gross
Account Supervisor: Erin Shanahan
Account Executive: Nate Pouley
Director of Product Information: Jason Clark
Product Information Supervisor: Chris Brown
Co-Director of Strategy: Susie Lyons
Group Strategy Director: Donn Rohn
Senior Strategist: Ben Perreira
Junior Strategist: Leigh Citarella

Director of Integrated Business Affairs: Abilino Guillermo
Group Director Integrated Business Affairs: Gabriela Farias
Talent Coordinator: Kristian Evanculla
Director or Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Courtney Tylka

Production Company: MJZ
Director: Benito Montorio
Executive Producer: Kate Leahy
Line Producer: Martha Davis
Director of Photography: Alwin Kuchler
1st Assistant Director: Gregg Dobbin

Editorial Company: Cartel
Editor: Andy McGraw (America and Coast to Coast)
Editor: Leo Scott (Blanket, Bumble, Intersection, Map, Parents, and Sleep Six)
Executive Producer: Lauren Bleiweiss
Producer: Lauren Pullano
Assistant Editor: Vanessa Yuille

Post Facility: MPC
MPC Flame Artist: Brian Williams
VFX Supervisor: Ben Persons
Executive Producer: Karen Anderson
Senior Producer: Mark Driscoll
Production Coordinator: Dori Sharvit

Color Correction: MPC
Colorist: Mark Gethin
Executive Producer: Meghan Lang
Producer: Rebecca Boorsma

Music (Licensed and Original/Arranged)
Licensed Music for America
Track: “America”
Artist: Simon & Garfunkel
Composer: Paul Simon
Publisher: UMPG
Label: Sony Music Entertainment

Licensed Music for Coast to Coast
Track: First Aid Kit cover of “America” by Simon & Garfunkel
Publisher: UMPG
Label: Sony Music Entertainment

Original/Arranged Music for Blanket, Bumble, Intersection, Maps, Parents and Sleep Six
Track: Singing Serpent covers/arrangements of “America” by Simon & Garfunkel

Audio Post Company: Lime Studios
Audio Mixer: Joel Waters
Executive Producer: Susie Boyajan
Assistant Mixer: Stephen Fredericks