American Winter

A TBWA\Paris criou para a rede de fast food McDonald's campanha que destaca a linha "American Winter".

Os comerciais "The Bear", "The Trunck" e "The Spear" defendem que basta pensar nos novos sanduíches da cadeia de lanchonetes para que a pessoa se sinta melhor.

Confira abaixo.

Ficha Técnica:

Agency: TBWA\Paris
Clients: Xavier Royaux, Camille Lopéo, Sarra Fetni
Agency: Luc Bourgery, Matthéo Pressmar, Camille Favriau, Agathe Bruneau
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Copywriter: Stéphane Kaczorowski
Art Director: Sébastien Skrzypczak
TV Producer: Benoit Duchemin
Production: Moonwalk Films
Director: Ben Gregor
Food Director: Maud Poilpré
Food Production: Else