As unexpected as life

Um motorista dirige diferentes modelos de carro Renault e ultrapassa obstáculos na "estrada da vida", no comercial "As unexpected as life" (assista abaixo), criado pela Publicis Conseil, na França, para a montadora.

Os obstáculos são outdoors que ficam no meio da estrada pela qual o protagonista passa. Cada vez que ele atravessa um cartaz - que simboliza um marco importante em sua vida - tudo muda, juntamente com o modelo de Renault que ele está dirigindo.

A campanha global - composta por comercial para TV, digital e peças para OOH - foi lançada na França, e depois seguirá para outros países do mundo.

Ficha Técnica:

VP global brand strategy and marketing communications: Bastien Schupp
Adv & media director France: Vale´rie Candeiller
Content and media director: Carine Gailliez
Brand contact strategy manager: Giovanni Costa
Project manager: Carole Hurel
Agency: Publicis Conseil
Executive creative director: Marcelo Vergara
Art director: Cecilia Astengo
Copywriter: Malobi Dasgputa
Assistant art director: Yoann Simon
Account managers: Patrick Lara, Charlotte Baudry, Adrien Dumont, Karim Ben Hamida, Nathalie Bousquet
Strategic planners: Filippo Dell’Osso, Neil Tamzali
Director: Martin Werner
Director of photography: Paul Gilpin
Production company: Henry
Producer: Jean-Luc Bergeron
Production manager: Nicolas Avram
TV producers: Prodigious, Pierre Marcus, Nathalie Levincent
Post-production: Ce´line Genty, Alain Le Borgne, Pierre Brie`re
Supervision VFX: Guillaume Nadaud
Flame artists: Alicia Boinot, Nicolas Vogel
Business affairs: Carlos Serrano, Till Buisson, Romain Busnel, Alice Rolin
Sound producer: Boris Jeanne
Music supervision: Too Young, Fre´deric Schindler
Music: Barns Courtney
Production print: Prodigious
Photographer: Rick Guest
Retoucher: Recom Farmhouse London
Art buyer: Flore Silberfeld
Executive creative director: Marcelo Vergara
Copywriter:Antoine Querolle
Art director: Bastien Bourdier
Account director: Karim Ben Hamida
Project managers: Fouad Berrar, Aure´lie Morin
Chief technology officer: Se´bastien Godefroy
Technical project manager: Patrice Tardio
Creative technologist: Julien Mahe´