The toughest critics

Os críticos gastronômicos mais difíceis do mundo são os bebês, segundo campanha criada pela Wieden+Kennedy de Londres para a rede varejista Sainsbury.

O filme "The toughest critics" (assista abaixo) mostra os pequenos se lambuzando em um banquete, para promover a nova linha de alimentos para bebês Little Ones, da cadeia de supermercados.

Segundo a Sainsbury, a comidinha foi desenvolvida com o intuito de facilitar o cotidiano dos pais.

Ficha Técnica:

Agency: Wieden & Kennedy London
Creative directors: Sophie Bodoh Scott Dungate
Creatives: Peter Browse Tom Hall
Executive creative directors: Tony Davidson Iain Tait
Interactive designer: Tom Pounder
Group account director: Aaron Cole
Account director: Francesca Yeates
Account executive: Matt Whiteside
Planning director: Tom Lloyd
Planner: Rachel Hamburger
TV producer: Tom Dean
Project director: Mark D’Abreo
Senior business affairs manager: Alex Coomber
Production company: Friend
Director: Tim and Joe
Executive producer: Luke Jacobs
Line producer: Tom Ford
Director of photography: Theo Garland
Editorial company: TenThree
Editor: Chris Roebuck
VFX company: Time Based Arts
Flame artist: Jamie Crofts
VFX producer: Sean Ewings
Colourist: Jack McGinity
Music company: Concorde Music
Sound company: Vaudeville
Sound designer/mixer: Tom Joyce