Bar Dating

Com o mote "Talvez seja hora de sair com outros bares", a Heineken apresenta a campanha "Bar Dating", criada pela LePub São Paulo e Milão.

A comunicação conta com o lançamento do aplicativo Hei App, criado com a curadoria da marca para ajudar os consumidores a descobrir novos bares na cidade de São Paulo. Há um plano para que o projeto seja expandido para outras cidades brasileiras.

Como nos aplicativos de namoro, a proposta é que a pessoa possa “combinar" - mas, neste caso, com um bar - para renovar sua vida social. Pesquisa realizada pela marca em parceria com a Onepoll mostra que 68% da Geração Z e Millennials afirmam frequentar sempre o mesmo estabelecimento para socializar com amigos. No entanto, 60% declaram que sua vida social não é tão satisfatória quanto poderia ser e 66% dizem ter mais desejo agora (do que há cinco anos) de explorar mais lugares, ter novas experiências e conhecer novas pessoas.

Neste contexto, a proposta da Heineken é incentivar os brasileiros a se abrirem para outros estabelecimentos e experiências.

O app oferece conteúdos e sugestões de bares para visitar, além de promoções para compra de Heineken em pontos de venda selecionados. Para baixar o Hei App, é necessário acessar o Google Play ou Apple Store e buscar por "Hei" - somente para maiores de 18 anos.

Assista abaixo aos filmes que promovem a novidade.

Ficha Técnica:

Heineken Global
Head of Global Heineken® and Premium Brands: Nabil Nasser
Heineken® Global Brand Strategy and Communication Director: Daniela Iebba
Heineken® Global Communication Manager: Guilherme de Marchi Retz
Heineken® Global Communication Manager: Nalini Bhagwandin
Heineken® Global Communication Manager: Alessandra Cavarra
Heineken® Brand Global PR Lead: Jonathan O’Lone
Heineken® Brand Global PR Lead: Joey Brophy
Heineken® Global Head Digital Consumer Innovation: Natacha Volpini
Heineken® Global Digital Manager: Laurens Griep
Heineken® Global Digital Manager: Bob van Iersel
Heineken® Global D&T Project Manager: Paul Suurmeijer

Heineken Brazil
Heineken® Brazil Marketing Vice President: Cecília Bottai
Heineken® Brazil Sr. Marketing Director: Eduardo Picarelli
Heineken® Brazil Sr. Marketing Manager: Elbert Beekman
Heineken® Brazil Marketing Manager: Fernanda Leitão
Heineken® Brazil Growth Manager: Estela de Olivera Marcondes
Heineken® Brazil Head of Brand PR, Communities & Influence: Adriana Teixeira
Heineken® Brazil Brand PR: Camille Nunes, Pedro dos Reis Duarte
Heineken® Brazil Brand Experience and Sponsorship Director: Guilherme Bailão
Heineken® Brazil Brand Experience and Sponsorship Manager: Rafael Golfe
Heineken® Brazil Brand Experience and Sponsorship Team: Thais Gonçalves, Alan da Silva Nascimento, Paul Robert Alampi
Heineken Italy
Heineken® Italy Marketing Director: Michela Filippi
Heineken® Italy Marketing Manager: Myrsini Tsoukaki
Heineken® Italy Sr. Brand Manager: Alice Divišová
Heineken® Italy Brand Manager: Elena Bellini, Virginia Campitiello
Heineken® Italy Jr.Brand Manager: Davide Pavoni
Heineken® Italy External Communication Manager: Ilaria Zaminga
Heineken® Italy Jr. Communication Specialist: Sofia Devecchi
Heineken® Italy Media & Integrated Communication Manager: Luca RImoldi
Heineken® Italy Digital & Media Manager: Veronica Bianco

COMMS CAMPAIGN
LePub Milan
Global CEO LePub, CCO LePub Worldwide: Bruno Bertelli
Global Chief Creative Officer: Cristiana Boccassini
Co-Chief Creative Officer: Mihnea Gheorghiu
Global Executive Creative Director & Chief Invention Officer: Andrey Tyukavkin
Executive Creative Director: Eoin Sherry
Executive Creative Director: Felipe Ferreira
Creative Director: Corina Patraucean
Creative Director: Rainor Marinho
Head of Art: Andrea Ferlauto
Associate Creative Director: Giulia Trimarchi
Associate Creative Director: Gian Marco Panichelli
Associate Creative Director Digital Art & Design: Valentino Borghesi
Associate Creative Director: Geo Joseph
Senior Designer: Fabio Iacomino
Junior Designer: Peter Sjo
Art Director: Emanuela Gein Lombardi
Copywriter: Natasha Anatra
Global Head of PR & Communication: Isabella Cecconi
Senior PR Manager: Luca Orioli
Head of Strategy: James Moore
Senior Strategic Planner: Alex Moore
Strategic Planner: Davide Brock
Experience Strategist: Filippo Riccardi
Global Client Service Director: Shirine Aoun
Global Client Service Director: Ilaria Castiglioni
Group Account Director: Luigi Palma
Account Executive: Candida Franchi
Chief Production Officer: Francesca Zazzera
Head of TV Production: Anna Sica
Producer: Giada Sidoti
Art Buyer: Caterina Collesano, Giorgia Bellondi
Production & Print Manager: Daniela Inglieri, Tina Paolella

LePub São Paulo
Copresident and CCO: Felipe Cury
Copresident and CSO: Aldo Pini
Executive Creative Director: Greg Kickow, Rafael Alves
Creative Director: Yan Prado, Leandro Vilas Boas, Leone Damião
Associate Creative Director: Leandro Valente, Raphael Valenti
Copywriter: Maria Eduarda Galvão
Art Director: Kaynã Michelin
Creative Production Director: Caio Rodrigues
Creative Production Manager: Beatriz Takahashi
Senior Creative Producer: Fernanda Ceratti, Yuri Westermann
Operations & Business Executive Director: Aline Garcia
Account Director: Gabriela Ferrante, Juliana Dantas, Larissa Neves
Account Manager: Lucas Araque, Marina Roge
Content Director: Dayana Teixeira
Content Manager: Thais Vargas
Content Supervisor: Karina Silva
Community Manager: Gabriele Prieto
Executive Strategy Director: Mariana Corradi
Strategy Director: Marília Duran
Strategy Manager: Mansur Atique, Estela de Luca
Media Director: Priscilla Leite
Media Manager: Jussara Bezerra
Chief Communication Officer: Paula Ganem
Communication Manager: Mafê Malozzi
Photographer, Editor, and Coloris: Thiago Britto
Executive Producer: Ana Carolina Toledo

APP/WEBAPP DEVELOPMENT
LePub Milan
Copywriter: Zelda Ridgway
Motion Designer: Dario Lipani
3D Artist: Francesco Boccadoro
Digital Producer & Project Manager: Kejsi Haxhi

LePub Amsterdam
Head of LeGarage Amsterdam: Francois Rousseau
Digital Production Lead: Keefe Cordeiro
User Experience Designer: Greta Bosisio
Digital Creative: Alejandro Gutierrez
Copywriter: Nikolay Malchev
Digital Creative: Daniel Vazquez Seoane

VIDEO PRODUCTION
Director: Jake Dypka
Production Company: Wanda Production
Executive Producer: Anthony Bargis
Line Producer: Yannick Lebot
EP (Local): Aurimas Pukevi
Head of Production (Local): Ramojus Petrauskas
Line Producer (Local): Vytautas Jakutis
Production manager (Local): Ema Cielyt
DOP: Nicholas Morris
1st AD: Jacques Eberhard
Production Designer: Lucie Libotte
Liquid Stylist: Schaschky
Costume designer: Liate Cohen

VIDEO POSTPRODUCTION
Editor Dir Cut: Jack Singer @ Stitch
Editor offline main film: Stuart Greenwald
Editor offline digital film: Tommaso Bianchi/Andrea Besana
Postproduction: Prodigious
Head of post-production: Alfredo Beretta
Postproduction Producer: Camilla Colabona
Editor online: Luca Fornaciari
Colour Grading: Company 3
Colourist: Matthieu Toullet
Colour Producer: Kerri Aungle
Post audio: Disc To Disc Productions Milano
Sound design & Mix: Antonio D'Ambrosio
Audio Producer: Paola Calovi

MUSIC
Music Company: Sizzer
Consultancy & Supervision: Richard Aardenburg, Veronika Muravskaia
Song: “I Want to Know What Love Is”
Artist: Foreigner
Writer: Mick Jones
Label: Atlantic Records
Publisher: © Somerset Songs Publishing (GMR) All rights administered by Warner Chappell Music Holland B.V.

PHOTO PRODUCTION
Photographer: Francesco Bittichesu
Retouch: MGCR Studio - Mattia Giani
Production Company: Wanda Production
Photographer for Milan’s Bars+ retoucher: Andrea Donadoni
Photographer for Roma’s Bars+ retoucher: Marco Meomartini
Set Designer: Erika Viola
Production House: ARTALENTS srl
Producers: Alessandra Ruiu e Giovanna Ruiu

The Romans (PR strategy and global coordination)
Managing Director: Kate Brazier
Associate Creative Director: Jordan Kavanagh
Senior Account Director: Sophie Lambert-Russell
Account Director: Normandie Tottman
DENTSU global
Global Strategy Partner: Simon Bielby
Global Account Director: Milo Meulenkamp
Senior Client Manager: Fagan Hughes
Planning Lead: Cristel de Ridder

DENTSU Italy
Client Director: Silvia Moroni
Business Partner: Nicoletta Mirra
Video Leader: Daniela Oppes
Digital Leader: Francesca Anzani
Client Manager: Silvia Scalzi
OOH Specialist: Serena Marotta
Communication Strategy Director: Silvia Garagnani
Communication Strategist: Angelo Osma
Head of Branded Content: Sara Borsani
Branded Content Manager: Nicolò Smerilli

DENTSU Brazil - Digital Media
Executive Business Director: Caroline Bassi
Media Director: Raphael Cunha
Media Manager: Cleberson Luque
Business Manager: Ana Carla Melo Sartori
Business Supervisor: Julia Santos
Media Supervisor: Jullyana Ferreira
Media Senior Analyst: Maria Eduarda Custodio
Programmatic Media Manager: Tiago Holanda
Programmatic Media Analyst: Lucca Martins Gomes, José Rafael Bezerra

CÍRCULO CRM
Project Manager - Camila Moura
Planning leader - Aline Fanti
Editor - Marina Costa
Creative Director - Polyana Tarquinio
Marketing Cloud Senior Analyst - Otavio Ikegami

LEMA+ | Community & Influencer e Press
CO-Founder & COO: Letícia Zioni
Partner & CCO: Guilherme Maia
Account Manager: Maria Puebla
Services and Project Manager: Felipe Klingelhoefer
Creative Strategy Manager: Felipe Vaitsman
Creative Strategy Coordinator: Sidney de Oliveira
Strategy Leader: Andrés Piza
Creative Strategist: Domênica Pinheiro
Creative Copywriter: Stella Carvalho
Creative Art Director: Ruan Araújo
Creative Art Director: Daniel Magalhães
Community & Influencer Coordinator: Gabriela Rossi
Community & Influencer Specialist | HNK Regular: Maiara Vieira
Community & Influencer Specialist | HNK 0.0: Guilherme Alves
Community & Influencer Assistant: Artemis Pantazopoulos
Press Officer Manager: Luís Dolci
Press Officer Coordinator: Piero Rossini
Press Officer: Mayara Grosso
Press Officer: Isabella Gomes
Press Officer Assistant: Fernando Bocardo

ATENAS | Brand Experience Agency
CEO: Denise Garrido
VP: Quercia Andrade
Operations Director: Miucha Benetti
Business Director: Renata Bernicchi
Account Director: Carla Cipullo
Project manager's: Isa de Lucca and Simone Gomes
Creative Director: Luciane Mônaco
Copywriter: Thiago Campelo
Copywriter: Pedro Paulo Piva
Art Director: Thiago Sindeaux
Art Director: Pedro Paoliello
Director of Scenography: Diego Ognibeni
Director of Scenography: Wado Gonçalves
Head of Strategy: Vinícius Lotti
Strategic planner: Rike Volpato and Fernanda Tiozo
Production Director: Soraia Zillochi
Production Manager: Tatiani Patrício
Production Executive: Pedro Pereira and Raphael Nelli
Artistic direction: Camila Vaz

INC PR Agency
President and CEO: Pasquale De Palma
Vice President: Paolo Mattei
PR Director: Novella D’Incecco
PR Manager: Alessandra Dinatolo
Senior Media Relations Specialist: Virginia Matteucci
Media Relations Specialist: Arianna Brasca
Media Relations Specialist: Lucia Severi
Junior Media Relations Specialist: Mina Rizzi

NSS
CEO & Co-Founder: Walter D’Aprile
Senior Project manager: Carmen De Cristofaro
Project Manager: Camilla Rosi
Social Media manager: Giorgia Gaddini
PR & Talent manager: Gianpieer Castillo
Senior Producer: Giada Tinelli
Head of Editorial Content nss magazine: Francesco Abazia
Head of Social Media nss magazine: Ilaria Grande

Clube de Criação 50 Anos