Baywatch

Para promover o lançamento do longa "Baywatch", a Paramount e a Droga5 de Londres criaram a "primeira Maratona em Câmera Lenta".

A corrida se inspira na abertura da série "Baywatch", em que homens e mulheres aparecem com trajes de banho correndo em slow motion pela praia.

A Paramount realizou o evento no centro de Los Angeles e convidou para participar da ação os atores do filme, incluindo Zac Efron e Alexandra Daddario. O público em geral também se inscreveu e participou da "corrida".

Confira o vídeo que apresenta a iniciativa, abaixo.

Ficha Técnica:

Client: Paramount
Campaign: Slow Mo Marathon
Title: Slow Mo Marathon

Agency: Droga5 London
Creative Chairman: David Droga
Chief Executive Officer: Bill Scott
Chief Creative Officer: David Kolbusz
Executive Creative Directors: Rick Dodds, Steve Howell
Senior Copywriter: Dan Morris
Senior Art Director: Charlene Chandrasekaran
Junior Copywriter: Teddy Souter
Junior Art Director: Frazer Price
Designers: Chris Chapman, Haider Muhdi
Junior Designer: Hannah Chewins
Head of Production: Chris Watling
Producer: Goldie Robbens
Chief Strategy Officer: Dylan Williams
Strategist: Farah Dib
Head of Client Services: Amy Garrett
Group Account Director: Rebecca Lewis
Account Manager: Rasmus Otto

Client: Paramount

Production Company: Smuggler
Director: Henry Alex Rubin
DOP: David Devlin
Producer: Fergus Brown
Line Producer: Leah Fleischmann

Editorial: Rock Paper Scissors
Editor: Damion Clayton
Assistant Editors: Martin Hseih and Sebastian Zotoff
Managing Director: Linda Carlson
Executive Producer: Rana Martin
Producer: Dina Ciccotello

Post Production: Electric Theatre Collective
Executive Producer: Kate Hitchings
Head of Production: Serena Noorani
Producers: Therese Mayer and Catherine Yi
VFX Supervisor: Eric Mason
Colorist: Kaitlyn Battistelli

Sound: Lime Studios
Executive Producer: Susie Boyajan
Mixer: Matt Miller