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A nova campanha da grife Diesel quer derrubar clichês das mídias sociais, transferindo o poder dos "influenciadores" para as mãos dos "seguidores".

Os filmes apresentam "influencers" que reconhecem suas dificuldades diante de algumas situações tão simples quanto se despir, comer ou viajar. A ideia é mostrar que a vida é muito mais fácil para os "seguidores", com seus jeans Diesel.

Na ficha técnica estão os brasileiros Thiago Cruz (creative director), além de Vinicius Dalvi e Eddy Guimarães (ambos associate creative directors).

Ficha Técnica:

Creative agency: Publicis Italy
CEO Publicis Italia & Global CCO Publicis WW: Bruno Bertelli
CCO: Cristiana Boccassini
Creative directors: Thiago Cruz Mihnea Gheorghiu
Creative supervisor: Costanza Rossi
Digital creative director: Sandra Bold
Creative director and head of social media: Marco Viganò
Associate creative directors: Vinicius Dalvi Eddy Guimarães
Senior copywriter: James Andrews
Art directors: Cecilia Moro Alice Teruzzi
Copywriter: Francesca Ferracini
Jr art director: Alex Eftimie
Jr copywriter: Anton Kuerschner
Client service director: Eleni Charakleia
Digital account director: Ilaria Castiglioni
Account director: Filippo D’Andrea
Senior strategic planner: Monica Radulescu
Head of social client services & strategy: Stefano Perazzo
Social media managers: Doina Tatu Filippo Festuccia
Head of TV production: Francesca Zazzera
Senior producer: Tania Dal Pra
Art buyer: Caterina Collesano
Production company: Good People
Director: Ali Ali
DOP: Pierre Mouarkech
Art director: Lionel Soria
Executive producers: Sabine Farah Khaled Zaki
Producer: Chantal El Haber
Line producer: Karim Osman
Digital content director: Ahmed Tahoun
Editor: Neda Ahmed
Editor digital content: Tommaso Bianchi
Color grading: MPC
Colourist: Richard Fearon
Colour EP: Leianna Campbell
Online: Adolfo Navire
Online digital content: Alessandro Congiu
Music track: I will follow you
Music: Arthur Altman
Publishing: Universal Publishing Italy Café Concerto
Music consultancy and production: Sizzer
Music supervision and consultancy: Michael Bertoldini
Executive music producer: Seppl Kretz Michiel Marsman
Sync and licensing: Ilana Goldstoff
Creative strategy: Robin van der Kaa