Be More Here

A rede de hotéis Hyatt apresenta o novo posicionamento "Be More Here", em campanha global criada pela VML para incentivar os clientes a estarem "mais presentes".

O lançamento ocorre junto com o programa de fidelidade expandido da marca de hospitalidade, que permite aos membros ganhar mais, ter mais opções de recompensas e dar presentes.

As novas vantagens de fidelidade incluem a possibilidade de ganhar hospedagens gratuitas, melhorar uma viagem por meio de upgrades de quarto ou experiências adicionais e a opção de compartilhar vantagens de fidelidade.

A campanha abrange peças para TV (assista abaixo), mídia digital, redes sociais e out of home.

“Nossos hóspedes nos disseram que desejam estar mais presentes e ter experiências significativas quando viajam. Ao tentar encaixar tudo em nossas vidas ocupadas, tendemos a sacrificar conexões autênticas – com entes queridos, colegas e até mesmo com nós mesmos – resultando em uma necessidade renovada de ajudar nossos hóspedes a se concentrarem no aqui e agora”, observa Laurie Blair, vice-presidente de marketing global do Hyatt.

Ficha Técnica:

Client : Hyatt
Agency : VML
VP Global Marketing : Laurie Blair
Director Global Marketing & Loyalty : Miriam Blackstone
Director Global Marketing : Katie Casey
Senior Manager : Gina Henrickson
Global Director Social Media & Content Marketing : Fiona Kelly
Manager Brand & Integrated Marketing : Katelynn Mudgett
Manager Global Marketing : Jacqueline Post
Senior Marketing Manager : Karen Mormile
Chief Creative Officer : Mel Routhier
Group Creative Director : Mike Ackerman
Creative Director : Sarah Berkley
Creative Director : Jackie Virgilio
Senior Art Director : Ted Gregson
Senior Copywriter : Ryan Constance
Executive Design Director : Hamish McArthur
Design Director : Andrew Mirakian
Senior Designer : Carolyn Pokorney
Executive Director Head of Strategy : Mike Siska
Group Director Strategy & Insights : Rujuta Gandhi
Group Director Strategy & Insights : Julie Hoffman
Executive Producer : Amy Turner
Senior Producer : Marina Korzon
Associate Producer : Jordan Jones
Senior Business Affairs Manager : Felicia Watkins
Executive Director Client Engagement : Kristal Herr
Director Client Engagement : Kendall McDougal
Supervisor Client Engagement : Carla Escalera
Production Company : Smile
Service Company : 247
Service Company : Spectrum
Director/Photographer : Lucas Garrido
Director/Photographer : Alma Debenath
Executive Producer : Laia Vidal
Producer : Olga Jabal
Director of Photography : Alejandro Gomez
Production Coordinator : Belen Martin
Stylist : Otti Ramirez
Casting Director : Edu Perez
Editorial : Whitehouse Post
Editor : Steve Kroodsma
Senior Executive Producer : Kristin Angeletti
Producer : Kristen MacDonald
Finishing / VFX : Carbon
Executive Producer : Gretchen Praeger
Head of Production : Lauren DeFelice
Senior Producer : Maggie Robinson
Flame Lead : Lauren Yaccino
Art Director : Matt Beharry
AE Animator : Mikhail Pakhomov
Color EP : Natalie Westerfield
Colorist : Brianna Brackett
Color Assist : Zoe Rain Lambert
Audio Post-Production : Bam Studios
Sound Design and Mix : Dave Leffel