Beer with a Latin Vibe

A marca de cerveja Desperados aposta numa fusão de música latina, com a campanha "Beer with a Latin Vibe", criada pela agência LePub e que traz a canção original "Guao Guao" (assista ao videoclipe, abaixo), do produtor musical colombiano Ovy on the Drums, com letras interpretadas pelo rapper venezuelano MicroTDH.

Trata-se da primeira comunicação sob o novo posicionamento de marca da Desperados, que afirma que "uma vida limitada é uma vida não vivida". O anunciante mira nas Gerações Z e Y, incentivando a espontaneidade e encorajando as pessoas a aproveitar a vida com mais liberdade.

A música está disponível no Spotify e o impulso conta com anúncios externos nas principais cidades de mais de 30 mercados na Europa, bem como um filtro Snap de realidade aumentada com a faixa musical.

A marca também está realizando uma série de eventos "Avenida Desperados", em ruas de várias cidades europeias para transformá-las em zonas de festa latino-americanas.

Ficha Técnica:

DESPERADOS
Brand Director Global Desperados: Natasha Maharaj
Head of Global Desperados: Ligia Patrocinio
Communication Manager ATL Desperados: Bianca Cioti
Brand Manager Desperados: Amir Ehsani
Brand Manager Innovation & Design: Richard Grosmann
Strategic Insights Manager: Jan-Maarten Zandbergen
Innovation Manager Desperados: Priscila de Almeida Prado Fins
Brand Manager Desperados: Steffi Zücker
Communication Manager BTL Desperados: Daniel Salem
Brand Manager Desperados: Simona Sarbu
Communication Lead Global Brands: Joey Brophy
Communication Manager ATL Desperados: Myriam Marouli
Innovation Manager Desperados: Macarena Arraiza del Castillo

LEPUB
MAIN CAMPAIGN
Global CEO LePub, CCO Publicis Worldwide: Bruno Bertelli
Global Chief Creative Officer: Cristiana Boccassini
Global Chief Creative Officer: Mihnea Gheorghiu
Global Executive Creative Director: Luca Boncompagni
Head of Art: Andrea Ferlauto
Creative Director: Evgenii Shiniaev
Creative Director: Ilia Priamilov
Creative Supervisor: Angela Celano
Creative Supervisor: Matteo Gemelli
Senior Art Director: Per Moe
Design Lead: Niccolò Orso Campanini
Global Chief Strategy Officer: Bela Ziemann
Global Strategy Director: Monica Radulescu
Global Strategy Director: Cristina Sarraille
Strategic Planner: Davide Brock
Communication Strategy Director: Adam Lotz
Head of Culture & Data: Zoe Lazarus
Ethnography/ Data Analyst: Hanna Janasik
Data Translator: Tumay Mavi
Global Client Service Director: Aurelie Quenardel
Global Account Director: Ioana Dumitrascuta
Global Account Director: Marta Dell’Adami
Global Account Executive: Chiara Allievi
Global Head of PR and Communication: Isabella Cecconi
Senior Digital PR Manager: Federica Fiorentino
PR Coordinator: Alessia Cornali
Content Specialist: Daniele Benvenuti
Digital Project Manager: Kejsi Haxhi
Chief Production Officer: Francesca Zazzera
Head of video production: Anna Sica
TV Producer: Margherita Fonseca
Production & Print Manager: Tina Paolella
Production & Print Manager: Daniela Inglieri
DIGITAL ASSETS & KEY VISUALS
Head of Art: Andrea Ferlauto
Creative Director: Ilia Priamilov
Associate Creative Director: Daniele Tesi
Senior Copywriter: Emanuela Ferrari
Associate Creative Director: Adina Cirstea
Junior Copywriter: Miriam Marin
Junior Art Director: Fernando Miranda Camacho
Design Lead: Niccolò Orso Campanini
Senior Designer: Paolo Vendramini
Junior Designer: Marcello Tarro
Junior Designer: Daria Guseva
Art Buyer: Veronica Bottanelli
Digital Producer Supervisor: Simona Caldarini
Digital Art Director: Ariberto Anastasi

VIDEO PRODUCTION:
Director: Bradley + Pablo
Production Company: Prettybird
Head of Production & EP: Fiona Bamford-Phillips
Producer: Ross Levine
Production Manager: Pedro Mata
Line Producer & Head of Production (Local): Carla Liziario @ Made In Lisbon
EP (Local): João Holbeche Beirão @ Made In Lisbon
Production manager (Local): António São João
DOP: Pablo Berron
1st AD: João Cysneiros
Production Designer: Fer Guerrero
Product Specialist: Jorge Amor
Stylist: Nayeli De Alba
Casting Director: Thom Hammond @ Hammond & Cox
Choreographer: Denna Thomsen
Edit House: Trim Editing
Edit Producer: Polly Kemp

PHOTO PRODUCTION:
Photographer: Lou Escobar - Canada
Photographer Product: Jaime Salmon - Canada
Photographer Producer : Marai Vives - Canada
Service Production Company: Made in Lisbon
Executive Producer Service Production Company: Carla Liziario
Photo Post production: Digital Art Studio - Madrid
VIDEO POST-PRODUCTION:
Editor Dir Cut: Matt Newman @ Trim Editing
Editor offline main film : Antonio Civilini
Editor offline digital film: Claudio Roveda, Andrea Besana
Post Production: Prodigious
Head of post production: Alfredo Beretta
Post Production Producer: Camilla Colabona
Flame artist: Adolfo Navire
Editor online: Luca Fornaciari, Lorenzo Casati
Colour Grading: Electric Theatre Collective
Colourist: Luke Morrison
Colour Producer: Alex Carswell
Post audio main film: 750 mph
Sound design & Mix: Mike Bovill
Audio Producer: Carla Thomas
Post audio digital assets and main film: Disc To Disc Productions Milano
Sound design & Mix: Antonio D'Ambrosio
Sound design & Mix: Tommaso Conti
Audio Producer: Paola Calovi

MUSIC:
Artist Procurement, Music Consultancy & Supervision: MassiveMusic
Brand Activation Director: Anjali Nazarenko
Artist Partnerships Director: Lauren Thackray
Brand Activation Manager: Tristan Leopold
Junior Account Manager: Alexander Trushin
Music Producer: OVY ON THE DRUMS
Song: “Guao Guao”
Artists: MICRO TDH, OVY ON THE DRUMS
Publisher: Sony Music Publishing, Kobalt
Master: Kristoman
Composers: MICRO TDH, OVY ON THE DRUMS

FONT:
Foundry: Blazed Type
Founder and Type Director: Matthieu Salvaggio
Type designer: Léon Hugues

DENTSU
SVP Client Services: Vanessa de Groot
Global Account Director: Anoushka Canning
Global Partnerships Manager: Julie Le Houezec
Strategy Director: Elio LaGrua
Strategic Planner: Laura Gutiérrez
Planning Director: Marie Boucaut
BOOMERANG - SOCIAL MEDIA
Executive Creative Director: Rico de Lange
Creative Director: Diorgenes dos Santos
Senior Creative: Alice Isakson
Medior Creative: Michael Boersma
Copywriter: Lili Bos
Designer: Matthijs Nolst Trenite
Senior Strategist: Gert Jan Brookman
Medior Strategist: Julie Koolen
Account Director: Mikey van den Berg
Project Manager: Coco Andredelaporte
Project Manager: Melanie Pierre

THE ROMANS- PR
Managing Director: Kate Brazier
Associate Creative Director: Viola Hazlerigg
Associate Director: Mimi Rasmussen
Senior Account Director: Mollie Streek

BILLION DOLLAR BOY - CREATORS
Group Account Director: Sami Westwood
Associate Creative Director: Henry Crisp
Senior Account Director: James Silverstone
Senior Account Manager: Katie Van't Hoff
Account Executive: Dev Singh
Global Director of Business Affairs: Christina Drollas

JACK MORTON - EXPERIENTIAL
Business Director: Robin Davies
Account Director: Sam McFarland
Creative Director: Ricky Jeffery
Senior Strategist: Yasmin Balfour-Lynne
Producer: Maria D’Elia